{"id":1850,"date":"2025-06-11T18:33:39","date_gmt":"2025-06-11T16:33:39","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/?p=1850"},"modified":"2025-06-12T18:53:04","modified_gmt":"2025-06-12T16:53:04","slug":"biocoop","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/biocoop\/","title":{"rendered":"Biocoop"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1850\" class=\"elementor elementor-1850\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62f7ba1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"62f7ba1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac3b552 elementor-widget elementor-widget-image\" data-id=\"ac3b552\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/Design-sans-titre-15.png\" class=\"attachment-large size-large wp-image-1873\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/Design-sans-titre-15.png 500w, https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/Design-sans-titre-15-300x300.png 300w, https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/Design-sans-titre-15-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a1ebb9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"0a1ebb9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44fa89c elementor-widget elementor-widget-spacer\" data-id=\"44fa89c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1536de e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a1536de\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03131ff elementor-widget elementor-widget-heading\" data-id=\"03131ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Audit complet de la marque BIOCOOP d'Angoul\u00eame<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5fda37 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a5fda37\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0278a93 elementor-widget elementor-widget-spacer\" data-id=\"0278a93\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-574537e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"574537e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-785f354 elementor-widget elementor-widget-text-editor\" data-id=\"785f354\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre de mon BUT Techniques de Commercialisation, j\u2019ai r\u00e9alis\u00e9 avec mon groupe un audit strat\u00e9gique complet de la coop\u00e9rative BIOCOOP, au sein du point de vente situ\u00e9 \u00e0 Angoul\u00eame. L\u2019objectif \u00e9tait d\u2019\u00e9valuer les performances commerciales, marketing et manag\u00e9riales de l\u2019enseigne, puis de proposer des recommandations concr\u00e8tes d\u2019am\u00e9lioration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b7df2e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9b7df2e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d8f34b elementor-widget elementor-widget-accordion\" data-id=\"7d8f34b\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1311\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1311\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">D\u00e9roul\u00e9 du projet<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1311\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1311\"><ul><li class=\"\" data-start=\"827\" data-end=\"881\"><p class=\"\" data-start=\"830\" data-end=\"881\">Analyse de l\u2019environnement externe et interne<\/p><\/li><li class=\"\" data-start=\"882\" data-end=\"968\"><p class=\"\" data-start=\"885\" data-end=\"968\">Diagnostic strat\u00e9gique (SWOT, PESTEL, forces\/faiblesses\/opportunit\u00e9s\/menaces)<\/p><\/li><li class=\"\" data-start=\"969\" data-end=\"1065\"><p class=\"\" data-start=\"972\" data-end=\"1065\">Observation du point de vente (flux client, implantation, ambiance, exp\u00e9rience d\u2019achat)<\/p><\/li><li class=\"\" data-start=\"1066\" data-end=\"1143\"><p class=\"\" data-start=\"1069\" data-end=\"1143\">Entretiens avec les responsables pour comprendre la strat\u00e9gie locale<\/p><\/li><li class=\"\" data-start=\"1144\" data-end=\"1229\"><p class=\"\" data-start=\"1147\" data-end=\"1229\">\u00c9tude du positionnement marketing, de l&rsquo;offre produit et de la communication<\/p><\/li><li class=\"\" data-start=\"1230\" data-end=\"1289\"><p class=\"\" data-start=\"1233\" data-end=\"1289\">Analyse de la client\u00e8le et du comportement d\u2019achat<\/p><\/li><li class=\"\" data-start=\"1290\" data-end=\"1353\"><p class=\"\" data-start=\"1293\" data-end=\"1353\">Pr\u00e9conisations commerciales, manag\u00e9riales et marketing<\/p><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1312\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1312\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Comp\u00e9tences d\u2019analyse strat\u00e9gique et commerciale<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1312\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1312\"><ul><li class=\"\" data-start=\"1473\" data-end=\"1547\"><p class=\"\" data-start=\"1475\" data-end=\"1547\">R\u00e9alisation d\u2019un diagnostic complet d\u2019entreprise (interne\/externe)<\/p><\/li><li class=\"\" data-start=\"1548\" data-end=\"1620\"><p class=\"\" data-start=\"1550\" data-end=\"1620\">Ma\u00eetrise des outils d\u2019analyse : SWOT, PESTEL, matrice d\u2019Ansoff, etc.<\/p><\/li><li class=\"\" data-start=\"1621\" data-end=\"1677\"><p class=\"\" data-start=\"1623\" data-end=\"1677\">Compr\u00e9hension de la strat\u00e9gie coop\u00e9rative de BIOCOOP<\/p><\/li><li class=\"\" data-start=\"1678\" data-end=\"1753\"><p class=\"\" data-start=\"1680\" data-end=\"1753\">\u00c9tude du positionnement, de la concurrence locale et de la cible client<\/p><\/li><li class=\"\" data-start=\"1754\" data-end=\"1824\"><p class=\"\" data-start=\"1756\" data-end=\"1824\">Observation et \u00e9valuation du parcours client en point de vente<\/p><\/li><li data-start=\"1754\" data-end=\"1824\">\u00c9laboration de propositions d\u2019am\u00e9lioration r\u00e9alistes et argument\u00e9es (produit, merchandising, communication, service client\u2026)<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1313\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1313\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Comp\u00e9tences en gestion de projet <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1313\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1313\"><ul><li class=\"\" data-start=\"1894\" data-end=\"1965\"><p class=\"\" data-start=\"1896\" data-end=\"1965\">Travail en \u00e9quipe projet avec r\u00e9partition des r\u00f4les et coordination<\/p><\/li><li class=\"\" data-start=\"1966\" data-end=\"2027\"><p class=\"\" data-start=\"1968\" data-end=\"2027\">R\u00e9daction d\u2019un rapport d\u2019audit structur\u00e9 et professionnel<\/p><\/li><li class=\"\" data-start=\"2028\" data-end=\"2160\"><p class=\"\" data-start=\"2030\" data-end=\"2160\">\u00c9laboration de propositions d\u2019am\u00e9lioration r\u00e9alistes et argument\u00e9es (produit, merchandising, communication, service client\u2026)<\/p><\/li><li class=\"\" data-start=\"2161\" data-end=\"2252\"><p class=\"\" data-start=\"2163\" data-end=\"2252\">Restitution orale avec pr\u00e9sentation claire et convaincante devant un jury p\u00e9dagogique<\/p><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Audit complet de la marque BIOCOOP d&rsquo;Angoul\u00eame Dans le cadre de mon BUT Techniques de Commercialisation, j\u2019ai r\u00e9alis\u00e9 avec mon groupe un audit strat\u00e9gique complet de la coop\u00e9rative BIOCOOP, au sein du point de vente situ\u00e9 \u00e0 Angoul\u00eame. L\u2019objectif \u00e9tait d\u2019\u00e9valuer les performances commerciales, marketing et manag\u00e9riales de l\u2019enseigne, puis de proposer des recommandations concr\u00e8tes d\u2019am\u00e9lioration. D\u00e9roul\u00e9 du projet Analyse de l\u2019environnement externe et interne Diagnostic strat\u00e9gique (SWOT, PESTEL, forces\/faiblesses\/opportunit\u00e9s\/menaces) Observation du point de vente (flux client, implantation, ambiance, exp\u00e9rience d\u2019achat) Entretiens avec les responsables pour comprendre la strat\u00e9gie locale \u00c9tude du positionnement marketing, de l&rsquo;offre produit et de la communication Analyse de la client\u00e8le et du comportement d\u2019achat Pr\u00e9conisations commerciales, manag\u00e9riales et marketing Comp\u00e9tences d\u2019analyse strat\u00e9gique et commerciale R\u00e9alisation d\u2019un diagnostic complet d\u2019entreprise (interne\/externe) Ma\u00eetrise des outils d\u2019analyse : SWOT, PESTEL, matrice d\u2019Ansoff, etc. Compr\u00e9hension de la strat\u00e9gie coop\u00e9rative de BIOCOOP \u00c9tude du positionnement, de la concurrence locale et de la cible client Observation et \u00e9valuation du parcours client en point de vente \u00c9laboration de propositions d\u2019am\u00e9lioration r\u00e9alistes et argument\u00e9es (produit, merchandising, communication, service client\u2026) Comp\u00e9tences en gestion de projet Travail en \u00e9quipe projet avec r\u00e9partition des r\u00f4les et coordination R\u00e9daction d\u2019un rapport d\u2019audit structur\u00e9 et professionnel \u00c9laboration de propositions d\u2019am\u00e9lioration r\u00e9alistes et argument\u00e9es (produit, merchandising, communication, service client\u2026) Restitution orale avec pr\u00e9sentation claire et convaincante devant un jury p\u00e9dagogique<\/p>\n","protected":false},"author":1,"featured_media":1873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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