{"id":1860,"date":"2025-06-11T18:40:00","date_gmt":"2025-06-11T16:40:00","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/?p=1860"},"modified":"2025-06-13T00:52:04","modified_gmt":"2025-06-12T22:52:04","slug":"planmix","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/planmix\/","title":{"rendered":"PLANMIX"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1860\" class=\"elementor elementor-1860\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2911af e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b2911af\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70b629b elementor-widget elementor-widget-image\" data-id=\"70b629b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/Design-sans-titre-13.png\" class=\"attachment-large size-large wp-image-1871\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/Design-sans-titre-13.png 500w, https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/Design-sans-titre-13-300x300.png 300w, https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/Design-sans-titre-13-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bd559b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2bd559b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-855433f elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"855433f\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPLAN MIX \u2013 Simulation de marketing mix\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPLAN MIX est un jeu orient\u00e9 marketing op\u00e9rationnel, dans lequel, en \u00e9quipe de 4, nous devions construire un plan marketing complet pour positionner un produit sur un march\u00e9 donn\u00e9.\nCe jeu se concentre sur les 4P du marketing mix :\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-098352d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"098352d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f534cc5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f534cc5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Produit : choix des caract\u00e9ristiques techniques et du design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Prix : positionnement tarifaire selon la cible choisie<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Place (distribution) : choix des canaux de vente adapt\u00e9s<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Promotion : cr\u00e9ation d\u2019un plan de communication dans un budget contraint<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da63774 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"da63774\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62bfebb elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"62bfebb\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u00c0 chaque tour, nous devions analyser les retours du march\u00e9 (satisfaction client, ventes, image, concurrence) pour ajuster nos choix. Ce jeu nous a permis de d\u00e9velopper une vision concr\u00e8te du marketing terrain, avec une attention particuli\u00e8re port\u00e9e \u00e0 la coh\u00e9rence globale de l\u2019offre.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56fadc2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"56fadc2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86597f5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"86597f5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pulse\" href=\"https:\/\/docs.google.com\/document\/d\/1QxVz6nTnbhOlIEZ-mggEtmv36lQwWYeNijcN_b1A7Nw\/edit?usp=sharing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Dossier r\u00e9alis\u00e9<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PLAN MIX \u2013 Simulation de marketing mix PLAN MIX est un jeu orient\u00e9 marketing op\u00e9rationnel, dans lequel, en \u00e9quipe de 4, nous devions construire un plan marketing complet pour positionner un produit sur un march\u00e9 donn\u00e9. Ce jeu se concentre sur les 4P du marketing mix : Produit : choix des caract\u00e9ristiques techniques et du design Prix : positionnement tarifaire selon la cible choisie Place (distribution) : choix des canaux de vente adapt\u00e9s Promotion : cr\u00e9ation d\u2019un plan de communication dans un budget contraint \u00c0 chaque tour, nous devions analyser les retours du march\u00e9 (satisfaction client, ventes, image, concurrence) pour ajuster nos choix. Ce jeu nous a permis de d\u00e9velopper une vision concr\u00e8te du marketing terrain, avec une attention particuli\u00e8re port\u00e9e \u00e0 la coh\u00e9rence globale de l\u2019offre. Dossier r\u00e9alis\u00e9<\/p>\n","protected":false},"author":1,"featured_media":1871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1,16,15],"tags":[],"class_list":["post-1860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","category-entrepreneuriat","category-marketing"],"uagb_featured_image_src":{"full":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/Design-sans-titre-13.png",500,500,false],"thumbnail":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/Design-sans-titre-13-150x150.png",150,150,true],"medium":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/Design-sans-titre-13-300x300.png",300,300,true],"medium_large":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/Design-sans-titre-13.png",500,500,false],"large":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/Design-sans-titre-13.png",500,500,false],"1536x1536":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/Design-sans-titre-13.png",500,500,false],"2048x2048":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/Design-sans-titre-13.png",500,500,false]},"uagb_author_info":{"display_name":"Germinal","author_link":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/author\/germinal\/"},"uagb_comment_info":0,"uagb_excerpt":"PLAN MIX \u2013 Simulation de marketing mix PLAN MIX est un jeu orient\u00e9 marketing op\u00e9rationnel, dans lequel, en \u00e9quipe de 4, nous devions construire un plan marketing complet pour positionner un produit sur un march\u00e9 donn\u00e9. Ce jeu se concentre sur les 4P du marketing mix : Produit : choix des caract\u00e9ristiques techniques et du\u2026","_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/posts\/1860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/comments?post=1860"}],"version-history":[{"count":13,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/posts\/1860\/revisions"}],"predecessor-version":[{"id":2090,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/posts\/1860\/revisions\/2090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/media\/1871"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/media?parent=1860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/categories?post=1860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/tags?post=1860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}