{"id":1909,"date":"2025-06-11T19:32:59","date_gmt":"2025-06-11T17:32:59","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/?p=1909"},"modified":"2025-06-12T18:50:11","modified_gmt":"2025-06-12T16:50:11","slug":"anglais-creation-dentreprise","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/anglais-creation-dentreprise\/","title":{"rendered":"Anglais &#8211; Cr\u00e9ation d&rsquo;entreprise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1909\" class=\"elementor elementor-1909\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c1b36 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a1c1b36\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2943d elementor-widget elementor-widget-image\" data-id=\"5e2943d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING-2.png\" class=\"attachment-large size-large wp-image-1927\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING-2.png 500w, https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING-2-300x300.png 300w, https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING-2-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf2c62a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"bf2c62a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f247a14 elementor-widget elementor-widget-spacer\" data-id=\"f247a14\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84f8a60 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"84f8a60\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b24c544 elementor-widget elementor-widget-heading\" data-id=\"b24c544\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Anglais - Cr\u00e9ation d'une entreprise fictive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-837eb06 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"837eb06\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2ec6ba elementor-widget elementor-widget-text-editor\" data-id=\"c2ec6ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"139\" data-end=\"352\">J\u2019ai eu l\u2019opportunit\u00e9 de participer, dans le cadre de mon BUT Techniques de Commercialisation, \u00e0 un projet de cr\u00e9ation d\u2019entreprise enti\u00e8rement en anglais, m\u00ealant marketing strat\u00e9gique et innovation technologique.<\/p><p data-start=\"354\" data-end=\"937\">En \u00e9quipe, nous avons imagin\u00e9 AI-Marketing Boost, une plateforme B2B destin\u00e9e aux petites entreprises, qui utilise l\u2019intelligence artificielle pour automatiser et personnaliser leurs campagnes marketing. Mon r\u00f4le a \u00e9t\u00e9 central sur la r\u00e9flexion strat\u00e9gique et l\u2019\u00e9tude de march\u00e9, que nous avons men\u00e9e en anglais, afin d\u2019identifier les besoins r\u00e9els des PME en mati\u00e8re de digitalisation. Nous avons ainsi construit un business model structur\u00e9, int\u00e9grant une tarification \u00e0 l\u2019abonnement et \u00e0 la performance, et pens\u00e9 une strat\u00e9gie de d\u00e9veloppement scalable \u00e0 l\u2019international.<\/p><p data-start=\"939\" data-end=\"1245\">Ce projet m\u2019a permis de mettre en pratique mes comp\u00e9tences en marketing digital, analyse de march\u00e9 et mod\u00e9lisation \u00e9conomique, tout en renfor\u00e7ant ma capacit\u00e9 \u00e0 travailler en \u00e9quipe dans un cadre multiculturel et \u00e0 m\u2019exprimer de mani\u00e8re fluide en anglais professionnel, aussi bien \u00e0 l\u2019oral qu\u2019\u00e0 l\u2019\u00e9crit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-056e1eb e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"056e1eb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3eb572 elementor-widget elementor-widget-spacer\" data-id=\"b3eb572\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4uelztx elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4uelztx\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-233a7da\" data-id=\"233a7da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25807e7 elementor-widget elementor-widget-spacer\" data-id=\"25807e7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baf6b33 elementor-widget elementor-widget-heading\" data-id=\"baf6b33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comp\u00e9tences acquises<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d4838ed\" data-id=\"d4838ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36d0fcb elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"36d0fcb\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">R\u00e9alisation d\u2019une \u00e9tude de march\u00e9 compl\u00e8te <\/h3><p class=\"elementor-image-box-description\">(tendances, ciblage, analyse concurrentielle)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9f1ec elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"4d9f1ec\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">\u00c9laboration d\u2019un business plan en anglais<\/h3><p class=\"elementor-image-box-description\">(proposition de valeur, structure de co\u00fbts, revenus)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6369184 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"6369184\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">D\u00e9veloppement d\u2019une strat\u00e9gie marketing 4P<\/h3><p class=\"elementor-image-box-description\">int\u00e9grant l\u2019IA et la dimension digitale<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8994e6d elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"8994e6d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Communication orale professionnelle en anglais<\/h3><p class=\"elementor-image-box-description\">(pitch devant un jury)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Anglais &#8211; Cr\u00e9ation d&rsquo;une entreprise fictive J\u2019ai eu l\u2019opportunit\u00e9 de participer, dans le cadre de mon BUT Techniques de Commercialisation, \u00e0 un projet de cr\u00e9ation d\u2019entreprise enti\u00e8rement en anglais, m\u00ealant marketing strat\u00e9gique et innovation technologique. En \u00e9quipe, nous avons imagin\u00e9 AI-Marketing Boost, une plateforme B2B destin\u00e9e aux petites entreprises, qui utilise l\u2019intelligence artificielle pour automatiser et personnaliser leurs campagnes marketing. Mon r\u00f4le a \u00e9t\u00e9 central sur la r\u00e9flexion strat\u00e9gique et l\u2019\u00e9tude de march\u00e9, que nous avons men\u00e9e en anglais, afin d\u2019identifier les besoins r\u00e9els des PME en mati\u00e8re de digitalisation. Nous avons ainsi construit un business model structur\u00e9, int\u00e9grant une tarification \u00e0 l\u2019abonnement et \u00e0 la performance, et pens\u00e9 une strat\u00e9gie de d\u00e9veloppement scalable \u00e0 l\u2019international. Ce projet m\u2019a permis de mettre en pratique mes comp\u00e9tences en marketing digital, analyse de march\u00e9 et mod\u00e9lisation \u00e9conomique, tout en renfor\u00e7ant ma capacit\u00e9 \u00e0 travailler en \u00e9quipe dans un cadre multiculturel et \u00e0 m\u2019exprimer de mani\u00e8re fluide en anglais professionnel, aussi bien \u00e0 l\u2019oral qu\u2019\u00e0 l\u2019\u00e9crit. Comp\u00e9tences acquises R\u00e9alisation d\u2019une \u00e9tude de march\u00e9 compl\u00e8te (tendances, ciblage, analyse concurrentielle) \u00c9laboration d\u2019un business plan en anglais (proposition de valeur, structure de co\u00fbts, revenus) D\u00e9veloppement d\u2019une strat\u00e9gie marketing 4P int\u00e9grant l\u2019IA et la dimension digitale Communication orale professionnelle en anglais (pitch devant un jury)<\/p>\n","protected":false},"author":1,"featured_media":1911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16,15],"tags":[],"class_list":["post-1909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneuriat","category-marketing"],"uagb_featured_image_src":{"full":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING.png",500,500,false],"thumbnail":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING-150x150.png",150,150,true],"medium":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING-300x300.png",300,300,true],"medium_large":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING.png",500,500,false],"large":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING.png",500,500,false],"1536x1536":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING.png",500,500,false],"2048x2048":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING.png",500,500,false]},"uagb_author_info":{"display_name":"Germinal","author_link":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/author\/germinal\/"},"uagb_comment_info":0,"uagb_excerpt":"Anglais &#8211; Cr\u00e9ation d&rsquo;une entreprise fictive J\u2019ai eu l\u2019opportunit\u00e9 de participer, dans le cadre de mon BUT Techniques de Commercialisation, \u00e0 un projet de cr\u00e9ation d\u2019entreprise enti\u00e8rement en anglais, m\u00ealant marketing strat\u00e9gique et innovation technologique. En \u00e9quipe, nous avons imagin\u00e9 AI-Marketing Boost, une plateforme B2B destin\u00e9e aux petites entreprises, qui utilise l\u2019intelligence artificielle pour automatiser\u2026","_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/posts\/1909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/comments?post=1909"}],"version-history":[{"count":7,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/posts\/1909\/revisions"}],"predecessor-version":[{"id":1930,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/posts\/1909\/revisions\/1930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/media\/1911"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/media?parent=1909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/categories?post=1909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/tags?post=1909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}