{"id":2094,"date":"2025-06-13T00:58:45","date_gmt":"2025-06-12T22:58:45","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/?p=2094"},"modified":"2025-06-13T01:08:55","modified_gmt":"2025-06-12T23:08:55","slug":"developpement-en-marketing-digitale","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/developpement-en-marketing-digitale\/","title":{"rendered":"Cr\u00e9ation d&rsquo;un jeu de soci\u00e9t\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2094\" class=\"elementor elementor-2094\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63a642e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"63a642e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49a513b elementor-widget elementor-widget-image\" data-id=\"49a513b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING-9.png\" class=\"attachment-large size-large wp-image-2098\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING-9.png 500w, https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING-9-300x300.png 300w, https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING-9-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cdcc3e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3cdcc3e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3054e38 elementor-widget elementor-widget-spacer\" data-id=\"3054e38\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-959c242 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"959c242\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc83236 elementor-widget elementor-widget-heading\" data-id=\"fc83236\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9ation d'un jeu de soci\u00e9t\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbf1470 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"bbf1470\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e90536 elementor-widget elementor-widget-text-editor\" data-id=\"6e90536\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"141\" data-end=\"324\">J\u2019ai eu l\u2019opportunit\u00e9, dans le cadre de mon BUT Techniques de Commercialisation, de travailler en \u00e9quipe sur un projet cr\u00e9atif et strat\u00e9gique : la cr\u00e9ation d\u2019un jeu de soci\u00e9t\u00e9 fictif.<\/p><p data-start=\"326\" data-end=\"879\">Avec mon groupe de trois autres \u00e9tudiants, nous avons imagin\u00e9 un concept original, puis d\u00e9velopp\u00e9 l\u2019ensemble des \u00e9l\u00e9ments n\u00e9cessaires \u00e0 sa mise en march\u00e9. Nous avons con\u00e7u une <strong data-start=\"502\" data-end=\"532\">charte graphique coh\u00e9rente<\/strong>, un <strong data-start=\"537\" data-end=\"545\">logo<\/strong>, des <strong data-start=\"551\" data-end=\"579\">r\u00e8gles du jeu d\u00e9taill\u00e9es<\/strong>, ainsi qu\u2019une <strong data-start=\"594\" data-end=\"626\">strat\u00e9gie marketing compl\u00e8te<\/strong> : \u00e9tude de la cible, positionnement, r\u00e9flexion sur les canaux de distribution et \u00e9laboration d\u2019arguments commerciaux. Pour donner vie au projet, nous avons r\u00e9alis\u00e9 une <strong data-start=\"795\" data-end=\"824\">maquette physique en LEGO<\/strong>, permettant d\u2019illustrer visuellement l\u2019univers du jeu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c94a4db e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"c94a4db\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c40f728 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c40f728\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a202df2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a202df2\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">R\u00e9alisation d\u2019une \u00e9tude de march\u00e9 cibl\u00e9e et r\u00e9flexion sur le comportement consommateur<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cr\u00e9ation d\u2019une identit\u00e9 visuelle et application d\u2019une coh\u00e9rence graphique<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00c9laboration d\u2019une strat\u00e9gie de commercialisation compl\u00e8te<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Travail collaboratif, gestion de projet et cr\u00e9ativit\u00e9 dans un cadre professionnel<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9ation d&rsquo;un jeu de soci\u00e9t\u00e9 J\u2019ai eu l\u2019opportunit\u00e9, dans le cadre de mon BUT Techniques de Commercialisation, de travailler en \u00e9quipe sur un projet cr\u00e9atif et strat\u00e9gique : la cr\u00e9ation d\u2019un jeu de soci\u00e9t\u00e9 fictif. Avec mon groupe de trois autres \u00e9tudiants, nous avons imagin\u00e9 un concept original, puis d\u00e9velopp\u00e9 l\u2019ensemble des \u00e9l\u00e9ments n\u00e9cessaires \u00e0 sa mise en march\u00e9. Nous avons con\u00e7u une charte graphique coh\u00e9rente, un logo, des r\u00e8gles du jeu d\u00e9taill\u00e9es, ainsi qu\u2019une strat\u00e9gie marketing compl\u00e8te : \u00e9tude de la cible, positionnement, r\u00e9flexion sur les canaux de distribution et \u00e9laboration d\u2019arguments commerciaux. Pour donner vie au projet, nous avons r\u00e9alis\u00e9 une maquette physique en LEGO, permettant d\u2019illustrer visuellement l\u2019univers du jeu. R\u00e9alisation d\u2019une \u00e9tude de march\u00e9 cibl\u00e9e et r\u00e9flexion sur le comportement consommateur Cr\u00e9ation d\u2019une identit\u00e9 visuelle et application d\u2019une coh\u00e9rence graphique \u00c9laboration d\u2019une strat\u00e9gie de commercialisation compl\u00e8te Travail collaboratif, gestion de projet et cr\u00e9ativit\u00e9 dans un cadre professionnel<\/p>\n","protected":false},"author":1,"featured_media":2098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1,16,15,14],"tags":[],"class_list":["post-2094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","category-entrepreneuriat","category-marketing","category-vente"],"uagb_featured_image_src":{"full":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING-9.png",500,500,false],"thumbnail":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING-9-150x150.png",150,150,true],"medium":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING-9-300x300.png",300,300,true],"medium_large":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING-9.png",500,500,false],"large":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING-9.png",500,500,false],"1536x1536":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING-9.png",500,500,false],"2048x2048":["https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-content\/uploads\/2025\/06\/MAIRKETING-9.png",500,500,false]},"uagb_author_info":{"display_name":"Germinal","author_link":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/author\/germinal\/"},"uagb_comment_info":0,"uagb_excerpt":"Cr\u00e9ation d&rsquo;un jeu de soci\u00e9t\u00e9 J\u2019ai eu l\u2019opportunit\u00e9, dans le cadre de mon BUT Techniques de Commercialisation, de travailler en \u00e9quipe sur un projet cr\u00e9atif et strat\u00e9gique : la cr\u00e9ation d\u2019un jeu de soci\u00e9t\u00e9 fictif. Avec mon groupe de trois autres \u00e9tudiants, nous avons imagin\u00e9 un concept original, puis d\u00e9velopp\u00e9 l\u2019ensemble des \u00e9l\u00e9ments n\u00e9cessaires \u00e0\u2026","_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/posts\/2094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/comments?post=2094"}],"version-history":[{"count":5,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/posts\/2094\/revisions"}],"predecessor-version":[{"id":2101,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/posts\/2094\/revisions\/2101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/media\/2098"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/media?parent=2094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/categories?post=2094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/BAUQUEREY_Germinal\/wp-json\/wp\/v2\/tags?post=2094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}