{"id":2487,"date":"2025-02-21T19:18:45","date_gmt":"2025-02-21T18:18:45","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/ESCAICH_Coralie\/?p=2487"},"modified":"2026-02-10T13:06:14","modified_gmt":"2026-02-10T12:06:14","slug":"marketing-elaboration-de-strategie-marketing-et-etude-de-marche","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2024\/ESCAICH_Coralie\/marketing-elaboration-de-strategie-marketing-et-etude-de-marche\/","title":{"rendered":"Marketing – Etude de march\u00e9 et \u00e9tude qualitative"},"content":{"rendered":"\t\t
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1. Etude de march\u00e9<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dans le cadre de ma formation, j’ai acquis des comp\u00e9tences en \u00e9tude de march\u00e9 \u00e0 travers un cas pratique r\u00e9alis\u00e9 au troisi\u00e8me semestre du BUT TC. Cette activit\u00e9 consistait \u00e0 analyser le march\u00e9 des briquets, incluant un diagnostic interne et externe, une carte perceptuelle des marques et une \u00e9tude des comportements et attitudes des diff\u00e9rents segments de population. \u00c0 partir de ces analyses, nous avons d\u00e9fini un nouveau positionnement pour une marque, justifi\u00e9 par rapport \u00e0 la cible et la concurrence. Nous avons ensuite \u00e9labor\u00e9 une strat\u00e9gie marketing compl\u00e8te, incluant les politiques de prix, produit, distribution et communication, pour orienter ce nouveau positionnement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Etude qualitative<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dans le cadre de ma formation, j’ai d\u00e9velopp\u00e9 des comp\u00e9tences en \u00e9tude qualitative gr\u00e2ce \u00e0 l’analyse des r\u00e9sultats d’une enqu\u00eate portant sur la question suivante : \u00ab\u00a0Quelle est la repr\u00e9sentation du changement climatique chez les \u00e9tudiants TC ?\u00a0\u00bb Cette d\u00e9marche m’a permis de travailler sur la collecte et l’interpr\u00e9tation de donn\u00e9es issues des r\u00e9ponses des \u00e9tudiants, en identifiant les th\u00e8mes r\u00e9currents et les perceptions vari\u00e9es. J’ai ainsi pu affiner mes comp\u00e9tences en analyse qualitative, en tirant des conclusions pertinentes sur la mani\u00e8re dont le changement climatique est per\u00e7u au sein de ce groupe.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAutres comp\u00e9tences<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

1. Etude de march\u00e9 Dans le cadre de ma formation, j’ai acquis des comp\u00e9tences en \u00e9tude de march\u00e9 \u00e0 travers un cas pratique r\u00e9alis\u00e9 au troisi\u00e8me semestre du BUT TC. Cette activit\u00e9 consistait \u00e0 analyser le march\u00e9 des briquets, incluant un diagnostic interne et externe, une carte perceptuelle des marques et une \u00e9tude des comportements et attitudes des diff\u00e9rents segments de population. \u00c0 partir de ces analyses, nous avons d\u00e9fini un nouveau positionnement pour une marque, justifi\u00e9 par rapport \u00e0 la cible et la concurrence. Nous avons ensuite \u00e9labor\u00e9 une strat\u00e9gie marketing compl\u00e8te, incluant les politiques de prix, produit, distribution et communication, pour orienter ce nouveau positionnement. Voir le dossier Voir le dossier 2. Etude qualitative Dans le cadre de ma formation, j’ai d\u00e9velopp\u00e9 des comp\u00e9tences en \u00e9tude qualitative gr\u00e2ce \u00e0 l’analyse des r\u00e9sultats d’une enqu\u00eate portant sur la question suivante : \u00ab\u00a0Quelle est la repr\u00e9sentation du changement climatique chez les \u00e9tudiants TC ?\u00a0\u00bb Cette d\u00e9marche m’a permis de travailler sur la collecte et l’interpr\u00e9tation de donn\u00e9es issues des r\u00e9ponses des \u00e9tudiants, en identifiant les th\u00e8mes r\u00e9currents et les perceptions vari\u00e9es. J’ai ainsi pu affiner mes comp\u00e9tences en analyse qualitative, en tirant des conclusions pertinentes sur la mani\u00e8re dont le changement climatique est per\u00e7u au sein de ce groupe. Voir le dossier Autres comp\u00e9tences<\/p>\n","protected":false},"author":1,"featured_media":2687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nMarketing - Etude de march\u00e9 et \u00e9tude qualitative - Portfolio Escaich Coralie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/techdeco-tarbes.fr\/2024\/ESCAICH_Coralie\/marketing-elaboration-de-strategie-marketing-et-etude-de-marche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing - Etude de march\u00e9 et \u00e9tude qualitative - Portfolio Escaich Coralie\" \/>\n<meta property=\"og:description\" content=\"1. Etude de march\u00e9 Dans le cadre de ma formation, j’ai acquis des comp\u00e9tences en \u00e9tude de march\u00e9 \u00e0 travers un cas pratique r\u00e9alis\u00e9 au troisi\u00e8me semestre du BUT TC. Cette activit\u00e9 consistait \u00e0 analyser le march\u00e9 des briquets, incluant un diagnostic interne et externe, une carte perceptuelle des marques et une \u00e9tude des comportements et attitudes des diff\u00e9rents segments de population. \u00c0 partir de ces analyses, nous avons d\u00e9fini un nouveau positionnement pour une marque, justifi\u00e9 par rapport \u00e0 la cible et la concurrence. Nous avons ensuite \u00e9labor\u00e9 une strat\u00e9gie marketing compl\u00e8te, incluant les politiques de prix, produit, distribution et communication, pour orienter ce nouveau positionnement. Voir le dossier Voir le dossier 2. Etude qualitative Dans le cadre de ma formation, j’ai d\u00e9velopp\u00e9 des comp\u00e9tences en \u00e9tude qualitative gr\u00e2ce \u00e0 l’analyse des r\u00e9sultats d’une enqu\u00eate portant sur la question suivante : \u00ab\u00a0Quelle est la repr\u00e9sentation du changement climatique chez les \u00e9tudiants TC ?\u00a0\u00bb Cette d\u00e9marche m’a permis de travailler sur la collecte et l’interpr\u00e9tation de donn\u00e9es issues des r\u00e9ponses des \u00e9tudiants, en identifiant les th\u00e8mes r\u00e9currents et les perceptions vari\u00e9es. J’ai ainsi pu affiner mes comp\u00e9tences en analyse qualitative, en tirant des conclusions pertinentes sur la mani\u00e8re dont le changement climatique est per\u00e7u au sein de ce groupe. 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Etude de march\u00e9 Dans le cadre de ma formation, j’ai acquis des comp\u00e9tences en \u00e9tude de march\u00e9 \u00e0 travers un cas pratique r\u00e9alis\u00e9 au troisi\u00e8me semestre du BUT TC. Cette activit\u00e9 consistait \u00e0 analyser le march\u00e9 des briquets, incluant un diagnostic interne et externe, une carte perceptuelle des marques et une \u00e9tude des comportements et attitudes des diff\u00e9rents segments de population. \u00c0 partir de ces analyses, nous avons d\u00e9fini un nouveau positionnement pour une marque, justifi\u00e9 par rapport \u00e0 la cible et la concurrence. Nous avons ensuite \u00e9labor\u00e9 une strat\u00e9gie marketing compl\u00e8te, incluant les politiques de prix, produit, distribution et communication, pour orienter ce nouveau positionnement. Voir le dossier Voir le dossier 2. Etude qualitative Dans le cadre de ma formation, j’ai d\u00e9velopp\u00e9 des comp\u00e9tences en \u00e9tude qualitative gr\u00e2ce \u00e0 l’analyse des r\u00e9sultats d’une enqu\u00eate portant sur la question suivante : \u00ab\u00a0Quelle est la repr\u00e9sentation du changement climatique chez les \u00e9tudiants TC ?\u00a0\u00bb Cette d\u00e9marche m’a permis de travailler sur la collecte et l’interpr\u00e9tation de donn\u00e9es issues des r\u00e9ponses des \u00e9tudiants, en identifiant les th\u00e8mes r\u00e9currents et les perceptions vari\u00e9es. J’ai ainsi pu affiner mes comp\u00e9tences en analyse qualitative, en tirant des conclusions pertinentes sur la mani\u00e8re dont le changement climatique est per\u00e7u au sein de ce groupe. 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