{"id":2503,"date":"2025-03-03T11:22:36","date_gmt":"2025-03-03T10:22:36","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/ESCAICH_Coralie\/?p=2503"},"modified":"2026-02-10T13:04:12","modified_gmt":"2026-02-10T12:04:12","slug":"marketing-analyse-dune-activite-digitale","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2024\/ESCAICH_Coralie\/marketing-analyse-dune-activite-digitale\/","title":{"rendered":"Marketing digital – Analyse d’une activit\u00e9 digitale"},"content":{"rendered":"\t\t
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1. Analyse d'une activit\u00e9 digitale<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dans le cadre d’un cours de ma formation, j’ai acquis des comp\u00e9tences en analyse d’activit\u00e9s digitales \u00e0 travers la r\u00e9alisation de dossier \u00e9crit portant sur les marques Jacquemus et Memo Jewelry Paris. Ce projet nous a permis d’\u00e9valuer les strat\u00e9gies digitales en place, en analysant l’impact de leur pr\u00e9sence sur les r\u00e9seaux sociaux ainsi que sur leurs sites web. Nous avons \u00e9galement identifi\u00e9 des pistes d’am\u00e9lioration potentielles, tant en termes de communication digitale que d’optimisation des performances sur ces plateformes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAutres comp\u00e9tences<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

1. Analyse d’une activit\u00e9 digitale Dans le cadre d’un cours de ma formation, j’ai acquis des comp\u00e9tences en analyse d’activit\u00e9s digitales \u00e0 travers la r\u00e9alisation de dossier \u00e9crit portant sur les marques Jacquemus et Memo Jewelry Paris. Ce projet nous a permis d’\u00e9valuer les strat\u00e9gies digitales en place, en analysant l’impact de leur pr\u00e9sence sur les r\u00e9seaux sociaux ainsi que sur leurs sites web. Nous avons \u00e9galement identifi\u00e9 des pistes d’am\u00e9lioration potentielles, tant en termes de communication digitale que d’optimisation des performances sur ces plateformes. Voir le dossier Voir le dossier Autres comp\u00e9tences<\/p>\n","protected":false},"author":1,"featured_media":2686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nMarketing digital - Analyse d'une activit\u00e9 digitale - Portfolio Escaich Coralie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/techdeco-tarbes.fr\/2024\/ESCAICH_Coralie\/marketing-analyse-dune-activite-digitale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital - Analyse d'une activit\u00e9 digitale - Portfolio Escaich Coralie\" \/>\n<meta property=\"og:description\" content=\"1. 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