{"id":2505,"date":"2025-03-03T11:31:43","date_gmt":"2025-03-03T10:31:43","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/ESCAICH_Coralie\/?p=2505"},"modified":"2026-02-10T13:00:48","modified_gmt":"2026-02-10T12:00:48","slug":"marketing-extension-de-marque","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2024\/ESCAICH_Coralie\/marketing-extension-de-marque\/","title":{"rendered":"Marketing – Analyse et Extension de marque, et Pr\u00e9conisations manag\u00e9riales"},"content":{"rendered":"\t\t
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1. Analyse et extension de marque<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Au cours de ma formation, j’ai acquis des comp\u00e9tences\u00a0 en analyse de marque et en strat\u00e9gie d’extension de marque \u00e0 travers un projet concret. Nous devions proposer une extension de marque pour Ethiquable<\/strong>, sp\u00e9cialis\u00e9e dans le commerce \u00e9quitable, et \u00e9laborer le marketing-mix du nouveau produit. Ce travail m’a permis de d\u00e9velopper une r\u00e9flexion strat\u00e9gique sur le positionnement de la marque, de comprendre les enjeux li\u00e9s \u00e0 l’adaptation de l’offre pour toucher de nouveaux segments de march\u00e9, et d’\u00e9tablir un plan marketing complet (produit, prix, distribution, communication) adapt\u00e9 \u00e0 l’extension propos\u00e9e. Ce projet a renforc\u00e9 mes comp\u00e9tences en marketing et en gestion de marque.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2. Analyses et pr\u00e9conisations manag\u00e9riales pour la marque Ethiquable <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De plus, j’ai acquis des comp\u00e9tences en analyses et pr\u00e9conisations manag\u00e9riales, notamment \u00e0 travers un travail pratique r\u00e9alis\u00e9 pour la marque Ethiquable. Ce projet consistait \u00e0 analyser les r\u00e9sultats d’une enqu\u00eate quantitative men\u00e9e aupr\u00e8s des consommateurs de la marque. Apr\u00e8s une \u00e9tude approfondie des donn\u00e9es recueillies, j’ai pu identifier des tendances cl\u00e9s et formuler des recommandations manag\u00e9riales strat\u00e9giques pour am\u00e9liorer la performance de la marque. Ce travail m’a permis de d\u00e9velopper une capacit\u00e9 \u00e0 interpr\u00e9ter les r\u00e9sultats d’enqu\u00eates quantitatives et \u00e0 proposer des solutions concr\u00e8tes pour optimiser la gestion et la strat\u00e9gie d’une entreprise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAutres comp\u00e9tences<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

1. Analyse et extension de marque Au cours de ma formation, j’ai acquis des comp\u00e9tences\u00a0 en analyse de marque et en strat\u00e9gie d’extension de marque \u00e0 travers un projet concret. Nous devions proposer une extension de marque pour Ethiquable, sp\u00e9cialis\u00e9e dans le commerce \u00e9quitable, et \u00e9laborer le marketing-mix du nouveau produit. Ce travail m’a permis de d\u00e9velopper une r\u00e9flexion strat\u00e9gique sur le positionnement de la marque, de comprendre les enjeux li\u00e9s \u00e0 l’adaptation de l’offre pour toucher de nouveaux segments de march\u00e9, et d’\u00e9tablir un plan marketing complet (produit, prix, distribution, communication) adapt\u00e9 \u00e0 l’extension propos\u00e9e. Ce projet a renforc\u00e9 mes comp\u00e9tences en marketing et en gestion de marque. Voir le dossier Voir le dossier 2. Analyses et pr\u00e9conisations manag\u00e9riales pour la marque Ethiquable De plus, j’ai acquis des comp\u00e9tences en analyses et pr\u00e9conisations manag\u00e9riales, notamment \u00e0 travers un travail pratique r\u00e9alis\u00e9 pour la marque Ethiquable. Ce projet consistait \u00e0 analyser les r\u00e9sultats d’une enqu\u00eate quantitative men\u00e9e aupr\u00e8s des consommateurs de la marque. Apr\u00e8s une \u00e9tude approfondie des donn\u00e9es recueillies, j’ai pu identifier des tendances cl\u00e9s et formuler des recommandations manag\u00e9riales strat\u00e9giques pour am\u00e9liorer la performance de la marque. Ce travail m’a permis de d\u00e9velopper une capacit\u00e9 \u00e0 interpr\u00e9ter les r\u00e9sultats d’enqu\u00eates quantitatives et \u00e0 proposer des solutions concr\u00e8tes pour optimiser la gestion et la strat\u00e9gie d’une entreprise. Voir le dossier Autres comp\u00e9tences<\/p>\n","protected":false},"author":1,"featured_media":2687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nMarketing - Analyse et Extension de marque, et Pr\u00e9conisations manag\u00e9riales - Portfolio Escaich Coralie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/techdeco-tarbes.fr\/2024\/ESCAICH_Coralie\/marketing-extension-de-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing - Analyse et Extension de marque, et Pr\u00e9conisations manag\u00e9riales - Portfolio Escaich Coralie\" \/>\n<meta property=\"og:description\" content=\"1. Analyse et extension de marque Au cours de ma formation, j’ai acquis des comp\u00e9tences\u00a0 en analyse de marque et en strat\u00e9gie d’extension de marque \u00e0 travers un projet concret. Nous devions proposer une extension de marque pour Ethiquable, sp\u00e9cialis\u00e9e dans le commerce \u00e9quitable, et \u00e9laborer le marketing-mix du nouveau produit. Ce travail m’a permis de d\u00e9velopper une r\u00e9flexion strat\u00e9gique sur le positionnement de la marque, de comprendre les enjeux li\u00e9s \u00e0 l’adaptation de l’offre pour toucher de nouveaux segments de march\u00e9, et d’\u00e9tablir un plan marketing complet (produit, prix, distribution, communication) adapt\u00e9 \u00e0 l’extension propos\u00e9e. Ce projet a renforc\u00e9 mes comp\u00e9tences en marketing et en gestion de marque. Voir le dossier Voir le dossier 2. Analyses et pr\u00e9conisations manag\u00e9riales pour la marque Ethiquable De plus, j’ai acquis des comp\u00e9tences en analyses et pr\u00e9conisations manag\u00e9riales, notamment \u00e0 travers un travail pratique r\u00e9alis\u00e9 pour la marque Ethiquable. Ce projet consistait \u00e0 analyser les r\u00e9sultats d’une enqu\u00eate quantitative men\u00e9e aupr\u00e8s des consommateurs de la marque. Apr\u00e8s une \u00e9tude approfondie des donn\u00e9es recueillies, j’ai pu identifier des tendances cl\u00e9s et formuler des recommandations manag\u00e9riales strat\u00e9giques pour am\u00e9liorer la performance de la marque. Ce travail m’a permis de d\u00e9velopper une capacit\u00e9 \u00e0 interpr\u00e9ter les r\u00e9sultats d’enqu\u00eates quantitatives et \u00e0 proposer des solutions concr\u00e8tes pour optimiser la gestion et la strat\u00e9gie d’une entreprise. 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Analyse et extension de marque Au cours de ma formation, j’ai acquis des comp\u00e9tences\u00a0 en analyse de marque et en strat\u00e9gie d’extension de marque \u00e0 travers un projet concret. Nous devions proposer une extension de marque pour Ethiquable, sp\u00e9cialis\u00e9e dans le commerce \u00e9quitable, et \u00e9laborer le marketing-mix du nouveau produit. Ce travail m’a permis de d\u00e9velopper une r\u00e9flexion strat\u00e9gique sur le positionnement de la marque, de comprendre les enjeux li\u00e9s \u00e0 l’adaptation de l’offre pour toucher de nouveaux segments de march\u00e9, et d’\u00e9tablir un plan marketing complet (produit, prix, distribution, communication) adapt\u00e9 \u00e0 l’extension propos\u00e9e. Ce projet a renforc\u00e9 mes comp\u00e9tences en marketing et en gestion de marque. Voir le dossier Voir le dossier 2. Analyses et pr\u00e9conisations manag\u00e9riales pour la marque Ethiquable De plus, j’ai acquis des comp\u00e9tences en analyses et pr\u00e9conisations manag\u00e9riales, notamment \u00e0 travers un travail pratique r\u00e9alis\u00e9 pour la marque Ethiquable. Ce projet consistait \u00e0 analyser les r\u00e9sultats d’une enqu\u00eate quantitative men\u00e9e aupr\u00e8s des consommateurs de la marque. Apr\u00e8s une \u00e9tude approfondie des donn\u00e9es recueillies, j’ai pu identifier des tendances cl\u00e9s et formuler des recommandations manag\u00e9riales strat\u00e9giques pour am\u00e9liorer la performance de la marque. Ce travail m’a permis de d\u00e9velopper une capacit\u00e9 \u00e0 interpr\u00e9ter les r\u00e9sultats d’enqu\u00eates quantitatives et \u00e0 proposer des solutions concr\u00e8tes pour optimiser la gestion et la strat\u00e9gie d’une entreprise. 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