{"id":2559,"date":"2025-03-05T10:08:34","date_gmt":"2025-03-05T09:08:34","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/ESCAICH_Coralie\/?p=2559"},"modified":"2026-02-10T12:55:35","modified_gmt":"2026-02-10T11:55:35","slug":"marketing-digital-developpement-dun-projet-digital-et-analyse-des-performances","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2024\/ESCAICH_Coralie\/marketing-digital-developpement-dun-projet-digital-et-analyse-des-performances\/","title":{"rendered":"Marketing digital – D\u00e9veloppement d’un projet digital et analyse des performances"},"content":{"rendered":"\t\t
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1. D\u00e9veloppement d'un projet digital et analyse des performances<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dans le cadre de ma formation, j’ai d\u00e9velopp\u00e9 des comp\u00e9tences en cr\u00e9ation d’activit\u00e9 digitale et en analyse de performances web. Lors d’un cours, nous avons \u00e9t\u00e9 amen\u00e9s \u00e0 concevoir un projet digital complet, de l’id\u00e9e initiale \u00e0 la r\u00e9alisation d’un site internet. Ce travail a impliqu\u00e9 la d\u00e9finition d’un concept, la gestion du contenu et l’optimisation technique du site. Par la suite, nous avons analys\u00e9 les performances du site \u00e0 l’aide d’outils analytiques, afin d’identifier les points d’am\u00e9lioration. Enfin, nous avons formul\u00e9 des recommandations concr\u00e8tes pour optimiser l’exp\u00e9rience utilisateur et augmenter la visibilit\u00e9 du site.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAutres comp\u00e9tences<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

1. D\u00e9veloppement d’un projet digital et analyse des performances Dans le cadre de ma formation, j’ai d\u00e9velopp\u00e9 des comp\u00e9tences en cr\u00e9ation d’activit\u00e9 digitale et en analyse de performances web. Lors d’un cours, nous avons \u00e9t\u00e9 amen\u00e9s \u00e0 concevoir un projet digital complet, de l’id\u00e9e initiale \u00e0 la r\u00e9alisation d’un site internet. Ce travail a impliqu\u00e9 la d\u00e9finition d’un concept, la gestion du contenu et l’optimisation technique du site. Par la suite, nous avons analys\u00e9 les performances du site \u00e0 l’aide d’outils analytiques, afin d’identifier les points d’am\u00e9lioration. Enfin, nous avons formul\u00e9 des recommandations concr\u00e8tes pour optimiser l’exp\u00e9rience utilisateur et augmenter la visibilit\u00e9 du site. Voir le site web Voir le dossier Autres comp\u00e9tences<\/p>\n","protected":false},"author":1,"featured_media":2686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nMarketing digital - D\u00e9veloppement d'un projet digital et analyse des performances - Portfolio Escaich Coralie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/techdeco-tarbes.fr\/2024\/ESCAICH_Coralie\/marketing-digital-developpement-dun-projet-digital-et-analyse-des-performances\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital - D\u00e9veloppement d'un projet digital et analyse des performances - Portfolio Escaich Coralie\" \/>\n<meta property=\"og:description\" content=\"1. 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