{"id":366,"date":"2025-06-08T17:55:11","date_gmt":"2025-06-08T15:55:11","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/?p=366"},"modified":"2025-08-28T08:32:07","modified_gmt":"2025-08-28T06:32:07","slug":"marketing","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/2025\/06\/08\/marketing\/","title":{"rendered":"Le march\u00e9 de la bi\u00e8re face aux d\u00e9fis d\u2019aujourd\u2019hui : un projet 100 % houblonn\u00e9 !"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"366\" class=\"elementor elementor-366\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36e788e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"36e788e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f901139 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no e-con e-child\" data-id=\"f901139\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-984a6b9 elementor-widget elementor-widget-heading\" data-id=\"984a6b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83c\udf7a Le march\u00e9 de la bi\u00e8re face aux d\u00e9fis d\u2019aujourd\u2019hui : un projet 100 % houblonn\u00e9 !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bda4d4e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"bda4d4e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-648fc06 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"648fc06\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33e0eb3 elementor-widget elementor-widget-text-editor\" data-id=\"33e0eb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"199\" data-end=\"494\">R\u00e9aliser une \u00e9tude de march\u00e9 sur la bi\u00e8re, ce n\u2019est pas seulement analyser des chiffres ou identifier des tendances. C\u2019est aussi apprendre \u00e0 structurer une d\u00e9marche, \u00e0 observer un secteur dans son ensemble et \u00e0 en tirer des conclusions concr\u00e8tes. Et c\u2019est exactement ce que m\u2019a permis cette SAE.<\/p><p data-start=\"496\" data-end=\"825\">Au fil des semaines, j\u2019ai appris \u00e0 <strong data-start=\"531\" data-end=\"569\">mener une \u00e9tude de march\u00e9 compl\u00e8te<\/strong>, en utilisant des outils pr\u00e9cis et des m\u00e9thodes adapt\u00e9es. J\u2019ai pu observer comment un march\u00e9 aussi ancien que celui de la bi\u00e8re continue d\u2019\u00e9voluer face \u00e0 des d\u00e9fis majeurs : changement climatique, pression \u00e9conomique, nouvelles attentes des consommateurs\u2026<\/p><p data-start=\"827\" data-end=\"1207\">Cette exp\u00e9rience m\u2019a permis de <strong data-start=\"858\" data-end=\"899\">renforcer mes comp\u00e9tences analytiques<\/strong>, mais aussi de prendre conscience des points sur lesquels je dois encore progresser. Par exemple, <strong data-start=\"998\" data-end=\"1030\">l\u2019interpr\u00e9tation des donn\u00e9es<\/strong> reste un axe d\u2019am\u00e9lioration important pour moi : savoir lire entre les lignes, comprendre ce que les chiffres r\u00e9v\u00e8lent (ou pas), c\u2019est un vrai d\u00e9fi que je suis pr\u00eate \u00e0 relever.<\/p><p data-start=\"1209\" data-end=\"1438\">Enfin, ce projet m\u2019a montr\u00e9 l\u2019importance de la <strong data-start=\"1256\" data-end=\"1314\">pertinence des sources et de la fiabilit\u00e9 des analyses<\/strong>. Une bonne \u00e9tude ne se contente pas de r\u00e9colter des informations : elle les croise, les questionne, les met en perspective.<\/p><hr data-start=\"1440\" data-end=\"1443\" \/><h3 data-start=\"1445\" data-end=\"1461\"><span style=\"color: #ff6600;\">En bref \ud83c\udfaf<\/span><\/h3><p data-start=\"1462\" data-end=\"1708\">Cette SAE a \u00e9t\u00e9 une <strong data-start=\"1482\" data-end=\"1539\">\u00e9tape essentielle dans mon apprentissage du marketing<\/strong>. Elle m\u2019a permis d\u2019appliquer mes connaissances sur un cas concret, tout en identifiant les points \u00e0 perfectionner pour continuer \u00e0 progresser avec rigueur et curiosit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56301d4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"56301d4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5630444 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5630444\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7d9266 elementor-widget elementor-widget-image\" data-id=\"d7d9266\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-content\/uploads\/2025\/06\/Design-sans-titre8.png\" class=\"attachment-large size-large wp-image-419\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-content\/uploads\/2025\/06\/Design-sans-titre8.png 300w, https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-content\/uploads\/2025\/06\/Design-sans-titre8-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\ud83c\udf7a Le march\u00e9 de la bi\u00e8re face aux d\u00e9fis d\u2019aujourd\u2019hui : un projet 100 % houblonn\u00e9 ! R\u00e9aliser une \u00e9tude de march\u00e9 sur la bi\u00e8re, ce n\u2019est pas seulement analyser des chiffres ou identifier des tendances. C\u2019est aussi apprendre \u00e0 structurer une d\u00e9marche, \u00e0 observer un secteur dans son ensemble et \u00e0 en tirer des conclusions concr\u00e8tes. Et c\u2019est exactement ce que m\u2019a permis cette SAE. Au fil des semaines, j\u2019ai appris \u00e0 mener une \u00e9tude de march\u00e9 compl\u00e8te, en utilisant des outils pr\u00e9cis et des m\u00e9thodes adapt\u00e9es. J\u2019ai pu observer comment un march\u00e9 aussi ancien que celui de la bi\u00e8re continue d\u2019\u00e9voluer face \u00e0 des d\u00e9fis majeurs : changement climatique, pression \u00e9conomique, nouvelles attentes des consommateurs\u2026 Cette exp\u00e9rience m\u2019a permis de renforcer mes comp\u00e9tences analytiques, mais aussi de prendre conscience des points sur lesquels je dois encore progresser. Par exemple, l\u2019interpr\u00e9tation des donn\u00e9es reste un axe d\u2019am\u00e9lioration important pour moi : savoir lire entre les lignes, comprendre ce que les chiffres r\u00e9v\u00e8lent (ou pas), c\u2019est un vrai d\u00e9fi que je suis pr\u00eate \u00e0 relever. Enfin, ce projet m\u2019a montr\u00e9 l\u2019importance de la pertinence des sources et de la fiabilit\u00e9 des analyses. Une bonne \u00e9tude ne se contente pas de r\u00e9colter des informations : elle les croise, les questionne, les met en perspective. En bref \ud83c\udfaf Cette SAE a \u00e9t\u00e9 une \u00e9tape essentielle dans mon apprentissage du marketing. Elle m\u2019a permis d\u2019appliquer mes connaissances sur un cas concret, tout en identifiant les points \u00e0 perfectionner pour continuer \u00e0 progresser avec rigueur et curiosit\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[7],"tags":[],"class_list":["post-366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","entry","has-media"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/posts\/366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/comments?post=366"}],"version-history":[{"count":26,"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/posts\/366\/revisions"}],"predecessor-version":[{"id":815,"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/posts\/366\/revisions\/815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/media\/419"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/media?parent=366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/categories?post=366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/tags?post=366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}