{"id":432,"date":"2025-06-15T12:11:58","date_gmt":"2025-06-15T10:11:58","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/?p=432"},"modified":"2025-06-23T22:04:45","modified_gmt":"2025-06-23T20:04:45","slug":"%f0%9f%8d%b5-etudier-le-the-pour-mieux-comprendre-le-marketing","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/2025\/06\/15\/%f0%9f%8d%b5-etudier-le-the-pour-mieux-comprendre-le-marketing\/","title":{"rendered":"\ud83c\udf75 \u00c9tudier le th\u00e9 pour mieux comprendre le marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"432\" class=\"elementor elementor-432\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a395126 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a395126\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7571d elementor-widget elementor-widget-heading\" data-id=\"5b7571d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83c\udf75 \u00c9tudier le th\u00e9 pour mieux comprendre le marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d16285 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1d16285\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75a457f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"75a457f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-63495b5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"63495b5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b04bf8 elementor-widget elementor-widget-text-editor\" data-id=\"5b04bf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"176\" data-end=\"457\">Dans le cadre de la SAE Marketing 2, mon \u00e9quipe et moi avons eu l\u2019opportunit\u00e9 de mener une \u00e9tude quantitative autour d\u2019un produit du quotidien\u2026 le th\u00e9 ! Ce choix, r\u00e9alis\u00e9 au hasard parmi d\u2019autres produits comme le lait ou le sucre, s\u2019est r\u00e9v\u00e9l\u00e9 \u00e9tonnamment riche en apprentissages.<\/p><p data-start=\"459\" data-end=\"780\">Notre mission ? Construire un questionnaire pertinent, le diffuser largement, et r\u00e9colter <strong data-start=\"549\" data-end=\"565\">300 r\u00e9ponses<\/strong> exploitables. L\u2019objectif final \u00e9tait d\u2019analyser en profondeur ces donn\u00e9es pour en extraire des conclusions utiles \u00e0 une entreprise r\u00e9elle : <strong data-start=\"706\" data-end=\"720\">Ethiquable<\/strong>, sp\u00e9cialis\u00e9e dans les produits issus du commerce \u00e9quitable.<\/p><h4 data-start=\"782\" data-end=\"826\">\ud83d\udcca<span style=\"color: #ff6600;\"> Du questionnaire aux recommandations<\/span><\/h4><p data-start=\"828\" data-end=\"1096\">Cette \u00e9tude nous a permis de <strong data-start=\"857\" data-end=\"891\">manier les outils statistiques<\/strong> avec rigueur et m\u00e9thode. Nous avons appris \u00e0 interpr\u00e9ter des chiffres, \u00e0 identifier des tendances et \u00e0 comprendre les attentes des consommateurs. C\u2019\u00e9tait concret, parfois complexe, mais surtout formateur.<\/p><p data-start=\"1098\" data-end=\"1398\">Une fois les r\u00e9sultats analys\u00e9s, nous avons formul\u00e9 <strong data-start=\"1150\" data-end=\"1197\">des recommandations strat\u00e9giques sur mesure<\/strong> pour Ethiquable : proposer une <strong data-start=\"1229\" data-end=\"1266\">extension de marque autour du th\u00e9<\/strong>, en coh\u00e9rence avec ses valeurs \u00e9thiques. Cela passait par un marketing mix bien pens\u00e9, align\u00e9 avec les engagements de l\u2019entreprise.<\/p><h4 data-start=\"1400\" data-end=\"1427\"><span style=\"color: #ff6600;\">\ud83d\udca1 Ce que j\u2019en retiens<\/span><\/h4><p data-start=\"1429\" data-end=\"1695\">Ce projet m\u2019a permis de <strong data-start=\"1453\" data-end=\"1496\">consolider mes comp\u00e9tences en marketing<\/strong>, en particulier dans la <strong data-start=\"1521\" data-end=\"1557\">recherche, l\u2019analyse des donn\u00e9es<\/strong> et la <strong data-start=\"1564\" data-end=\"1598\">formulation de recommandations<\/strong>. C\u2019\u00e9tait une vraie mise en pratique de nos apprentissages, dans un contexte concret et r\u00e9aliste.<\/p><p data-start=\"1697\" data-end=\"1904\">J\u2019ai aussi pris conscience de l\u2019importance de relier <strong data-start=\"1750\" data-end=\"1800\">valeurs d\u2019entreprise et attentes consommateurs<\/strong>, surtout lorsqu\u2019il s\u2019agit de proposer une nouveaut\u00e9 sur un march\u00e9 aussi concurrentiel que celui du th\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a1d9ea e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1a1d9ea\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9f964b7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9f964b7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d23c1b0 elementor-widget elementor-widget-image\" data-id=\"d23c1b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-content\/uploads\/2025\/06\/Design-sans-titre9.png\" class=\"attachment-large size-large wp-image-434\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-content\/uploads\/2025\/06\/Design-sans-titre9.png 300w, https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-content\/uploads\/2025\/06\/Design-sans-titre9-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b91141 wpr-prbar-layout-circle wpr-prbar-prline-rounded-yes wpr-pbar-title-pos-inside wpr-pbar-counter-pos-inside elementor-widget elementor-widget-wpr-progress-bar\" data-id=\"0b91141\" data-element_type=\"widget\" data-widget_type=\"wpr-progress-bar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-progress-bar\" data-options=\"{&quot;counterValue&quot;:75,&quot;counterValuePersent&quot;:75,&quot;counterSeparator&quot;:&quot;&quot;,&quot;animDuration&quot;:1000,&quot;animDelay&quot;:0,&quot;loop&quot;:&quot;&quot;,&quot;loopDelay&quot;:&quot;&quot;}\">\n\t\t\n\t\t\t\n\t\t<div class=\"wpr-prbar-circle\" data-circle-options=\"{&quot;circleOffset&quot;:145.29866022852787,&quot;circleSize&quot;:200,&quot;circleViewbox&quot;:&quot;0 0 200 200&quot;,&quot;circleRadius&quot;:92.5,&quot;circleLineWidth&quot;:15,&quot;circlePrlineWidth&quot;:15,&quot;circleDasharray&quot;:581.1946409141117}\">\n\n\t\t\t<svg class=\"wpr-prbar-circle-svg\" viewBox=\"0 0 200 200\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t<circle class=\"wpr-prbar-circle-line\"\n\t\t\t\t\tcx=\"100\"\n\t\t\t\t\tcy=\"100\"\n\t\t\t\t\tr=\"92.5\"\n\t\t\t\t\tstroke-width=\"15\"\n\t\t\t\t\/>\n\n\t\t\t\t<circle class=\"wpr-prbar-circle-prline wpr-anim-timing-ease-default\"\n\t\t\t\t\tcx=\"100\"\n\t\t\t\t\tcy=\"100\"\n\t\t\t\t\tr=\"92.5\"\n\t\t\t\t\tstroke=\"#605BE5\"\n\t\t\t\t\tfill=\"none\"\n\t\t\t\t\tstroke-width=\"15\"\n\t\t\t\t\tstyle=\"stroke-dasharray: 581.19464091411; stroke-dashoffset: 581.19464091411;\"\n\t\t\t\t\/>\n\n\t\t\t<\/svg>\n\n\t\t\t<div class=\"wpr-prbar-content elementor-clearfix\"><div class=\"wpr-prbar-title-wrap\"><div class=\"wpr-prbar-title\">Analyse statistique et interpr\u00e9tation des donn\u00e9es<\/div><div class=\"wpr-prbar-subtitle\"><\/div><\/div>\n\t\t<div class=\"wpr-prbar-counter\">\n\n\t\t\t\n\t\t\t\t\t\t<span class=\"wpr-prbar-counter-value\">0<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"wpr-prbar-counter-value-suffix\">%<\/span>\n\t\t\t\n\t\t<\/div>\n\n\t\t<\/div>\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b12f0 wpr-prbar-layout-circle wpr-prbar-prline-rounded-yes wpr-pbar-title-pos-inside wpr-pbar-counter-pos-inside elementor-widget elementor-widget-wpr-progress-bar\" data-id=\"10b12f0\" data-element_type=\"widget\" data-widget_type=\"wpr-progress-bar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-progress-bar\" data-options=\"{&quot;counterValue&quot;:85,&quot;counterValuePersent&quot;:85,&quot;counterSeparator&quot;:&quot;&quot;,&quot;animDuration&quot;:1000,&quot;animDelay&quot;:0,&quot;loop&quot;:&quot;&quot;,&quot;loopDelay&quot;:&quot;&quot;}\">\n\t\t\n\t\t\t\n\t\t<div class=\"wpr-prbar-circle\" data-circle-options=\"{&quot;circleOffset&quot;:87.17919613711672,&quot;circleSize&quot;:200,&quot;circleViewbox&quot;:&quot;0 0 200 200&quot;,&quot;circleRadius&quot;:92.5,&quot;circleLineWidth&quot;:15,&quot;circlePrlineWidth&quot;:15,&quot;circleDasharray&quot;:581.1946409141117}\">\n\n\t\t\t<svg class=\"wpr-prbar-circle-svg\" viewBox=\"0 0 200 200\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t<circle class=\"wpr-prbar-circle-line\"\n\t\t\t\t\tcx=\"100\"\n\t\t\t\t\tcy=\"100\"\n\t\t\t\t\tr=\"92.5\"\n\t\t\t\t\tstroke-width=\"15\"\n\t\t\t\t\/>\n\n\t\t\t\t<circle class=\"wpr-prbar-circle-prline wpr-anim-timing-ease-default\"\n\t\t\t\t\tcx=\"100\"\n\t\t\t\t\tcy=\"100\"\n\t\t\t\t\tr=\"92.5\"\n\t\t\t\t\tstroke=\"#605BE5\"\n\t\t\t\t\tfill=\"none\"\n\t\t\t\t\tstroke-width=\"15\"\n\t\t\t\t\tstyle=\"stroke-dasharray: 581.19464091411; stroke-dashoffset: 581.19464091411;\"\n\t\t\t\t\/>\n\n\t\t\t<\/svg>\n\n\t\t\t<div class=\"wpr-prbar-content elementor-clearfix\"><div class=\"wpr-prbar-title-wrap\"><div class=\"wpr-prbar-title\">Application du marketing mix en lien avec les valeurs de l\u2019entreprise<\/div><div class=\"wpr-prbar-subtitle\"><\/div><\/div>\n\t\t<div class=\"wpr-prbar-counter\">\n\n\t\t\t\n\t\t\t\t\t\t<span class=\"wpr-prbar-counter-value\">0<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"wpr-prbar-counter-value-suffix\">%<\/span>\n\t\t\t\n\t\t<\/div>\n\n\t\t<\/div>\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41ac283 wpr-prbar-layout-circle wpr-prbar-prline-rounded-yes wpr-pbar-title-pos-inside wpr-pbar-counter-pos-inside elementor-widget elementor-widget-wpr-progress-bar\" data-id=\"41ac283\" data-element_type=\"widget\" data-widget_type=\"wpr-progress-bar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-progress-bar\" data-options=\"{&quot;counterValue&quot;:95,&quot;counterValuePersent&quot;:95,&quot;counterSeparator&quot;:&quot;&quot;,&quot;animDuration&quot;:1000,&quot;animDelay&quot;:0,&quot;loop&quot;:&quot;&quot;,&quot;loopDelay&quot;:&quot;&quot;}\">\n\t\t\n\t\t\t\n\t\t<div class=\"wpr-prbar-circle\" data-circle-options=\"{&quot;circleOffset&quot;:29.059732045705573,&quot;circleSize&quot;:200,&quot;circleViewbox&quot;:&quot;0 0 200 200&quot;,&quot;circleRadius&quot;:92.5,&quot;circleLineWidth&quot;:15,&quot;circlePrlineWidth&quot;:15,&quot;circleDasharray&quot;:581.1946409141117}\">\n\n\t\t\t<svg class=\"wpr-prbar-circle-svg\" viewBox=\"0 0 200 200\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t<circle class=\"wpr-prbar-circle-line\"\n\t\t\t\t\tcx=\"100\"\n\t\t\t\t\tcy=\"100\"\n\t\t\t\t\tr=\"92.5\"\n\t\t\t\t\tstroke-width=\"15\"\n\t\t\t\t\/>\n\n\t\t\t\t<circle class=\"wpr-prbar-circle-prline wpr-anim-timing-ease-default\"\n\t\t\t\t\tcx=\"100\"\n\t\t\t\t\tcy=\"100\"\n\t\t\t\t\tr=\"92.5\"\n\t\t\t\t\tstroke=\"#605BE5\"\n\t\t\t\t\tfill=\"none\"\n\t\t\t\t\tstroke-width=\"15\"\n\t\t\t\t\tstyle=\"stroke-dasharray: 581.19464091411; stroke-dashoffset: 581.19464091411;\"\n\t\t\t\t\/>\n\n\t\t\t<\/svg>\n\n\t\t\t<div class=\"wpr-prbar-content elementor-clearfix\"><div class=\"wpr-prbar-title-wrap\"><div class=\"wpr-prbar-title\">Travail en \u00e9quipe et gestion de projet.<\/div><div class=\"wpr-prbar-subtitle\"><\/div><\/div>\n\t\t<div class=\"wpr-prbar-counter\">\n\n\t\t\t\n\t\t\t\t\t\t<span class=\"wpr-prbar-counter-value\">0<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"wpr-prbar-counter-value-suffix\">%<\/span>\n\t\t\t\n\t\t<\/div>\n\n\t\t<\/div>\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\ud83c\udf75 \u00c9tudier le th\u00e9 pour mieux comprendre le marketing Dans le cadre de la SAE Marketing 2, mon \u00e9quipe et moi avons eu l\u2019opportunit\u00e9 de mener une \u00e9tude quantitative autour d\u2019un produit du quotidien\u2026 le th\u00e9 ! Ce choix, r\u00e9alis\u00e9 au hasard parmi d\u2019autres produits comme le lait ou le sucre, s\u2019est r\u00e9v\u00e9l\u00e9 \u00e9tonnamment riche en apprentissages. Notre mission ? Construire un questionnaire pertinent, le diffuser largement, et r\u00e9colter 300 r\u00e9ponses exploitables. L\u2019objectif final \u00e9tait d\u2019analyser en profondeur ces donn\u00e9es pour en extraire des conclusions utiles \u00e0 une entreprise r\u00e9elle : Ethiquable, sp\u00e9cialis\u00e9e dans les produits issus du commerce \u00e9quitable. \ud83d\udcca Du questionnaire aux recommandations Cette \u00e9tude nous a permis de manier les outils statistiques avec rigueur et m\u00e9thode. Nous avons appris \u00e0 interpr\u00e9ter des chiffres, \u00e0 identifier des tendances et \u00e0 comprendre les attentes des consommateurs. C\u2019\u00e9tait concret, parfois complexe, mais surtout formateur. Une fois les r\u00e9sultats analys\u00e9s, nous avons formul\u00e9 des recommandations strat\u00e9giques sur mesure pour Ethiquable : proposer une extension de marque autour du th\u00e9, en coh\u00e9rence avec ses valeurs \u00e9thiques. Cela passait par un marketing mix bien pens\u00e9, align\u00e9 avec les engagements de l\u2019entreprise. \ud83d\udca1 Ce que j\u2019en retiens Ce projet m\u2019a permis de consolider mes comp\u00e9tences en marketing, en particulier dans la recherche, l\u2019analyse des donn\u00e9es et la formulation de recommandations. C\u2019\u00e9tait une vraie mise en pratique de nos apprentissages, dans un contexte concret et r\u00e9aliste. J\u2019ai aussi pris conscience de l\u2019importance de relier valeurs d\u2019entreprise et attentes consommateurs, surtout lorsqu\u2019il s\u2019agit de proposer une nouveaut\u00e9 sur un march\u00e9 aussi concurrentiel que celui du th\u00e9. Analyse statistique et interpr\u00e9tation des donn\u00e9es 0 % Application du marketing mix en lien avec les valeurs de l\u2019entreprise 0 % Travail en \u00e9quipe et gestion de projet. 0 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