{"id":507,"date":"2025-06-11T07:42:38","date_gmt":"2025-06-11T05:42:38","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/?p=507"},"modified":"2025-08-28T08:28:58","modified_gmt":"2025-08-28T06:28:58","slug":"sensibiliser-et-impacter-une-campagne-sur-la-sante-mentale","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/2025\/06\/11\/sensibiliser-et-impacter-une-campagne-sur-la-sante-mentale\/","title":{"rendered":"Sensibiliser et impacter : une campagne sur la sant\u00e9 mentale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"507\" class=\"elementor elementor-507\">\n\t\t\t\t<div class=\"elementor-element elementor-element-169ae81 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"169ae81\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dda05f elementor-widget elementor-widget-heading\" data-id=\"9dda05f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sensibiliser et impacter : une campagne sur la sant\u00e9 mentale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d56583b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d56583b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b2fc2e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3b2fc2e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-450b90c2 elementor-widget elementor-widget-text-editor\" data-id=\"450b90c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Parmi les projets les plus marquants de ce semestre, celui autour de <strong>la cr\u00e9ation d\u2019une campagne de sensibilisation \u00e0 la sant\u00e9 mentale<\/strong> m\u2019a particuli\u00e8rement marqu\u00e9e. Ce fut un travail complet, \u00e0 la fois <strong>cr\u00e9atif, strat\u00e9gique et profond\u00e9ment humain<\/strong>.<\/p>\n\n<p>\ud83e\uddfe Tout a commenc\u00e9 par l\u2019analyse d\u2019une publicit\u00e9 : nous avons appris \u00e0 l\u2019<strong>\u00e9tudier \u00e0 travers le prisme de l\u2019image de marque<\/strong>, \u00e0 d\u00e9terminer si elle \u00e9tait en ad\u00e9quation avec les valeurs qu\u2019elle pr\u00e9tend d\u00e9fendre. Ce regard critique est essentiel dans le m\u00e9tier de communicant.<\/p>\n\n<p>Ensuite, place \u00e0 la cr\u00e9ation : <strong>imaginer une campagne<\/strong> sur la sant\u00e9 mentale, en utilisant \u00e0 la fois des <strong>supports vid\u00e9o et papier<\/strong>. Ce projet m\u2019a permis de :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>d\u00e9velopper mes comp\u00e9tences en <strong>storytelling<\/strong> : capter l\u2019attention, susciter l\u2019\u00e9motion, transmettre un message fort<\/li>\n\n<li>travailler sur la <strong>coh\u00e9rence visuelle et textuelle<\/strong> : un \u00e9l\u00e9ment essentiel pour que la campagne soit impactante<\/li>\n\n<li><strong>planifier la diffusion strat\u00e9gique<\/strong> des messages en fonction des cibles<\/li>\n<\/ul>\n\n<p>\ud83c\udfa5 La cr\u00e9ation de contenus multim\u00e9dias a \u00e9t\u00e9 un vrai terrain d\u2019expression, mais aussi un bon moyen de <strong>collaborer avec des profils vari\u00e9s<\/strong> (graphistes, vid\u00e9astes, concepteurs-r\u00e9dacteurs).<\/p>\n\n<p>Enfin, cette SAE m\u2019a permis d\u2019affiner mes comp\u00e9tences en <strong>gestion de projet<\/strong> : planification, r\u00e9partition des t\u00e2ches, \u00e9valuation de l\u2019impact de notre campagne\u2026 autant d\u2019\u00e9l\u00e9ments que je retrouverai dans le monde professionnel.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a5508a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1a5508a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-11f5e45 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"11f5e45\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adc051b elementor-widget elementor-widget-image\" data-id=\"adc051b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-content\/uploads\/2025\/06\/Design-sans-titre13.png\" class=\"attachment-large size-large wp-image-509\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-content\/uploads\/2025\/06\/Design-sans-titre13.png 300w, https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-content\/uploads\/2025\/06\/Design-sans-titre13-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f58526a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f58526a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-787cc1f wpr-prbar-layout-circle wpr-pbar-title-pos-inside wpr-pbar-counter-pos-inside elementor-widget elementor-widget-wpr-progress-bar\" data-id=\"787cc1f\" data-element_type=\"widget\" data-widget_type=\"wpr-progress-bar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-progress-bar\" data-options=\"{&quot;counterValue&quot;:80,&quot;counterValuePersent&quot;:80,&quot;counterSeparator&quot;:&quot;&quot;,&quot;animDuration&quot;:1000,&quot;animDelay&quot;:0,&quot;loop&quot;:&quot;&quot;,&quot;loopDelay&quot;:&quot;&quot;}\">\n\t\t\n\t\t\t\n\t\t<div class=\"wpr-prbar-circle\" data-circle-options=\"{&quot;circleOffset&quot;:116.23892818282229,&quot;circleSize&quot;:200,&quot;circleViewbox&quot;:&quot;0 0 200 200&quot;,&quot;circleRadius&quot;:92.5,&quot;circleLineWidth&quot;:15,&quot;circlePrlineWidth&quot;:15,&quot;circleDasharray&quot;:581.1946409141117}\">\n\n\t\t\t<svg class=\"wpr-prbar-circle-svg\" viewBox=\"0 0 200 200\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t<circle class=\"wpr-prbar-circle-line\"\n\t\t\t\t\tcx=\"100\"\n\t\t\t\t\tcy=\"100\"\n\t\t\t\t\tr=\"92.5\"\n\t\t\t\t\tstroke-width=\"15\"\n\t\t\t\t\/>\n\n\t\t\t\t<circle class=\"wpr-prbar-circle-prline wpr-anim-timing-ease-default\"\n\t\t\t\t\tcx=\"100\"\n\t\t\t\t\tcy=\"100\"\n\t\t\t\t\tr=\"92.5\"\n\t\t\t\t\tstroke=\"#605BE5\"\n\t\t\t\t\tfill=\"none\"\n\t\t\t\t\tstroke-width=\"15\"\n\t\t\t\t\tstyle=\"stroke-dasharray: 581.19464091411; stroke-dashoffset: 581.19464091411;\"\n\t\t\t\t\/>\n\n\t\t\t<\/svg>\n\n\t\t\t<div class=\"wpr-prbar-content elementor-clearfix\"><div class=\"wpr-prbar-title-wrap\"><div class=\"wpr-prbar-title\">Storytelling<\/div><div class=\"wpr-prbar-subtitle\"><\/div><\/div>\n\t\t<div class=\"wpr-prbar-counter\">\n\n\t\t\t\n\t\t\t\t\t\t<span class=\"wpr-prbar-counter-value\">0<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"wpr-prbar-counter-value-suffix\">%<\/span>\n\t\t\t\n\t\t<\/div>\n\n\t\t<\/div>\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cfd71be e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2cfd71be\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sensibiliser et impacter : une campagne sur la sant\u00e9 mentale Parmi les projets les plus marquants de ce semestre, celui autour de la cr\u00e9ation d\u2019une campagne de sensibilisation \u00e0 la sant\u00e9 mentale m\u2019a particuli\u00e8rement marqu\u00e9e. Ce fut un travail complet, \u00e0 la fois cr\u00e9atif, strat\u00e9gique et profond\u00e9ment humain. \ud83e\uddfe Tout a commenc\u00e9 par l\u2019analyse d\u2019une publicit\u00e9 : nous avons appris \u00e0 l\u2019\u00e9tudier \u00e0 travers le prisme de l\u2019image de marque, \u00e0 d\u00e9terminer si elle \u00e9tait en ad\u00e9quation avec les valeurs qu\u2019elle pr\u00e9tend d\u00e9fendre. Ce regard critique est essentiel dans le m\u00e9tier de communicant. Ensuite, place \u00e0 la cr\u00e9ation : imaginer une campagne sur la sant\u00e9 mentale, en utilisant \u00e0 la fois des supports vid\u00e9o et papier. Ce projet m\u2019a permis de : \ud83c\udfa5 La cr\u00e9ation de contenus multim\u00e9dias a \u00e9t\u00e9 un vrai terrain d\u2019expression, mais aussi un bon moyen de collaborer avec des profils vari\u00e9s (graphistes, vid\u00e9astes, concepteurs-r\u00e9dacteurs). Enfin, cette SAE m\u2019a permis d\u2019affiner mes comp\u00e9tences en gestion de projet : planification, r\u00e9partition des t\u00e2ches, \u00e9valuation de l\u2019impact de notre campagne\u2026 autant d\u2019\u00e9l\u00e9ments que je retrouverai dans le monde professionnel. Storytelling 0 %<\/p>\n","protected":false},"author":1,"featured_media":509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[],"class_list":["post-507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","entry","has-media"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/posts\/507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/comments?post=507"}],"version-history":[{"count":14,"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/posts\/507\/revisions"}],"predecessor-version":[{"id":810,"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/posts\/507\/revisions\/810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/media\/509"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/media?parent=507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/categories?post=507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-json\/wp\/v2\/tags?post=507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}