{"id":513,"date":"2025-06-16T07:47:35","date_gmt":"2025-06-16T05:47:35","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/?p=513"},"modified":"2025-08-28T08:30:03","modified_gmt":"2025-08-28T06:30:03","slug":"etude-de-marche-et-recommandations-strategiques-pour-biocoop","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/2025\/06\/16\/etude-de-marche-et-recommandations-strategiques-pour-biocoop\/","title":{"rendered":"\u00c9tude de march\u00e9 et recommandations strat\u00e9giques pour Biocoop"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"513\" class=\"elementor elementor-513\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34b7bfd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"34b7bfd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd85e0 elementor-widget elementor-widget-heading\" data-id=\"fcd85e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83c\udf3f \u00c9tude de march\u00e9 et recommandations strat\u00e9giques pour Biocoop<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51c7b72 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"51c7b72\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6526c6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e6526c6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-673be9a7 elementor-widget elementor-widget-text-editor\" data-id=\"673be9a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre de ce projet, mon groupe et moi avons \u00e9t\u00e9 charg\u00e9s de travailler sur la strat\u00e9gie marketing de <strong>Biocoop<\/strong>, une enseigne engag\u00e9e dans une d\u00e9marche responsable et \u00e9thique. L\u2019objectif principal \u00e9tait d\u2019<strong>assurer la coh\u00e9rence entre sa strat\u00e9gie marketing, son positionnement et sa cible<\/strong>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Nous avons d\u2019abord men\u00e9 une <strong>\u00e9tude de march\u00e9 approfondie<\/strong>, en analysant :<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>les <strong>tendances actuelles<\/strong> du secteur de la consommation responsable,<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>les <strong>comportements d\u2019achat<\/strong> des consommateurs,<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>et les <strong>actions men\u00e9es par les concurrents<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>\u00c0 partir de ces \u00e9l\u00e9ments, nous avons formul\u00e9 <strong>des recommandations concr\u00e8tes et cibl\u00e9es<\/strong>. Celles-ci portaient sur plusieurs axes :<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>des <strong>ajustements dans les campagnes marketing<\/strong>, pour mieux mettre en valeur les engagements de la marque ;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>des <strong>am\u00e9liorations dans l\u2019offre de produits ou services<\/strong>, en lien avec les attentes des consommateurs bio et engag\u00e9s ;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>et des <strong>suggestions pour optimiser la communication<\/strong>, tant sur le fond que sur la forme, afin de renforcer le lien avec la cible.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>\ud83c\udfaf Notre objectif \u00e9tait clair : garantir que <strong>chaque action marketing soutienne et renforce l\u2019image de marque de Biocoop<\/strong>, tout en r\u00e9pondant de mani\u00e8re pertinente aux besoins de son public.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Ce projet m\u2019a permis de mobiliser mes comp\u00e9tences analytiques et cr\u00e9atives, tout en travaillant sur un cas concret d\u2019entreprise aux valeurs fortes. Il m\u2019a \u00e9galement appris \u00e0 proposer des solutions r\u00e9alistes, align\u00e9es sur une strat\u00e9gie globale.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e937c33 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e937c33\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-85d7a96 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"85d7a96\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86b8004 elementor-widget elementor-widget-image\" data-id=\"86b8004\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-content\/uploads\/2025\/06\/Design-sans-titre15.png\" class=\"attachment-large size-large wp-image-514\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-content\/uploads\/2025\/06\/Design-sans-titre15.png 300w, https:\/\/techdeco-tarbes.fr\/2024\/LOPES_Adelina\/wp-content\/uploads\/2025\/06\/Design-sans-titre15-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c7e110 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6c7e110\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8154ce wpr-prbar-layout-circle wpr-prbar-prline-rounded-yes wpr-pbar-title-pos-inside wpr-pbar-counter-pos-inside elementor-widget elementor-widget-wpr-progress-bar\" data-id=\"d8154ce\" data-element_type=\"widget\" data-widget_type=\"wpr-progress-bar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-progress-bar\" data-options=\"{&quot;counterValue&quot;:90,&quot;counterValuePersent&quot;:90,&quot;counterSeparator&quot;:&quot;&quot;,&quot;animDuration&quot;:1000,&quot;animDelay&quot;:0,&quot;loop&quot;:&quot;&quot;,&quot;loopDelay&quot;:&quot;&quot;}\">\n\t\t\n\t\t\t\n\t\t<div class=\"wpr-prbar-circle\" data-circle-options=\"{&quot;circleOffset&quot;:58.119464091411146,&quot;circleSize&quot;:200,&quot;circleViewbox&quot;:&quot;0 0 200 200&quot;,&quot;circleRadius&quot;:92.5,&quot;circleLineWidth&quot;:15,&quot;circlePrlineWidth&quot;:15,&quot;circleDasharray&quot;:581.1946409141117}\">\n\n\t\t\t<svg class=\"wpr-prbar-circle-svg\" viewBox=\"0 0 200 200\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t<circle class=\"wpr-prbar-circle-line\"\n\t\t\t\t\tcx=\"100\"\n\t\t\t\t\tcy=\"100\"\n\t\t\t\t\tr=\"92.5\"\n\t\t\t\t\tstroke-width=\"15\"\n\t\t\t\t\/>\n\n\t\t\t\t<circle class=\"wpr-prbar-circle-prline wpr-anim-timing-ease-default\"\n\t\t\t\t\tcx=\"100\"\n\t\t\t\t\tcy=\"100\"\n\t\t\t\t\tr=\"92.5\"\n\t\t\t\t\tstroke=\"#605BE5\"\n\t\t\t\t\tfill=\"none\"\n\t\t\t\t\tstroke-width=\"15\"\n\t\t\t\t\tstyle=\"stroke-dasharray: 581.19464091411; stroke-dashoffset: 581.19464091411;\"\n\t\t\t\t\/>\n\n\t\t\t<\/svg>\n\n\t\t\t<div class=\"wpr-prbar-content elementor-clearfix\"><div class=\"wpr-prbar-title-wrap\"><div class=\"wpr-prbar-title\">Analyse de march\u00e9 (secteur, comportements, concurrence)<\/div><div class=\"wpr-prbar-subtitle\"><\/div><\/div>\n\t\t<div class=\"wpr-prbar-counter\">\n\n\t\t\t\n\t\t\t\t\t\t<span class=\"wpr-prbar-counter-value\">0<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"wpr-prbar-counter-value-suffix\">%<\/span>\n\t\t\t\n\t\t<\/div>\n\n\t\t<\/div>\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d66d9 wpr-prbar-layout-circle wpr-prbar-prline-rounded-yes wpr-pbar-title-pos-inside wpr-pbar-counter-pos-inside elementor-widget elementor-widget-wpr-progress-bar\" data-id=\"82d66d9\" data-element_type=\"widget\" data-widget_type=\"wpr-progress-bar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-progress-bar\" data-options=\"{&quot;counterValue&quot;:90,&quot;counterValuePersent&quot;:90,&quot;counterSeparator&quot;:&quot;&quot;,&quot;animDuration&quot;:1000,&quot;animDelay&quot;:0,&quot;loop&quot;:&quot;&quot;,&quot;loopDelay&quot;:&quot;&quot;}\">\n\t\t\n\t\t\t\n\t\t<div class=\"wpr-prbar-circle\" data-circle-options=\"{&quot;circleOffset&quot;:58.119464091411146,&quot;circleSize&quot;:200,&quot;circleViewbox&quot;:&quot;0 0 200 200&quot;,&quot;circleRadius&quot;:92.5,&quot;circleLineWidth&quot;:15,&quot;circlePrlineWidth&quot;:15,&quot;circleDasharray&quot;:581.1946409141117}\">\n\n\t\t\t<svg class=\"wpr-prbar-circle-svg\" viewBox=\"0 0 200 200\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t<circle class=\"wpr-prbar-circle-line\"\n\t\t\t\t\tcx=\"100\"\n\t\t\t\t\tcy=\"100\"\n\t\t\t\t\tr=\"92.5\"\n\t\t\t\t\tstroke-width=\"15\"\n\t\t\t\t\/>\n\n\t\t\t\t<circle class=\"wpr-prbar-circle-prline wpr-anim-timing-ease-default\"\n\t\t\t\t\tcx=\"100\"\n\t\t\t\t\tcy=\"100\"\n\t\t\t\t\tr=\"92.5\"\n\t\t\t\t\tstroke=\"#605BE5\"\n\t\t\t\t\tfill=\"none\"\n\t\t\t\t\tstroke-width=\"15\"\n\t\t\t\t\tstyle=\"stroke-dasharray: 581.19464091411; stroke-dashoffset: 581.19464091411;\"\n\t\t\t\t\/>\n\n\t\t\t<\/svg>\n\n\t\t\t<div class=\"wpr-prbar-content elementor-clearfix\"><div class=\"wpr-prbar-title-wrap\"><div class=\"wpr-prbar-title\">\u00c9laboration de recommandations strat\u00e9giques cibl\u00e9es<\/div><div class=\"wpr-prbar-subtitle\"><\/div><\/div>\n\t\t<div class=\"wpr-prbar-counter\">\n\n\t\t\t\n\t\t\t\t\t\t<span class=\"wpr-prbar-counter-value\">0<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"wpr-prbar-counter-value-suffix\">%<\/span>\n\t\t\t\n\t\t<\/div>\n\n\t\t<\/div>\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37e3391 wpr-prbar-layout-circle wpr-prbar-prline-rounded-yes wpr-pbar-title-pos-inside wpr-pbar-counter-pos-inside elementor-widget elementor-widget-wpr-progress-bar\" data-id=\"37e3391\" data-element_type=\"widget\" data-widget_type=\"wpr-progress-bar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-progress-bar\" data-options=\"{&quot;counterValue&quot;:95,&quot;counterValuePersent&quot;:95,&quot;counterSeparator&quot;:&quot;&quot;,&quot;animDuration&quot;:1000,&quot;animDelay&quot;:0,&quot;loop&quot;:&quot;&quot;,&quot;loopDelay&quot;:&quot;&quot;}\">\n\t\t\n\t\t\t\n\t\t<div class=\"wpr-prbar-circle\" data-circle-options=\"{&quot;circleOffset&quot;:29.059732045705573,&quot;circleSize&quot;:200,&quot;circleViewbox&quot;:&quot;0 0 200 200&quot;,&quot;circleRadius&quot;:92.5,&quot;circleLineWidth&quot;:15,&quot;circlePrlineWidth&quot;:15,&quot;circleDasharray&quot;:581.1946409141117}\">\n\n\t\t\t<svg class=\"wpr-prbar-circle-svg\" viewBox=\"0 0 200 200\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t<circle class=\"wpr-prbar-circle-line\"\n\t\t\t\t\tcx=\"100\"\n\t\t\t\t\tcy=\"100\"\n\t\t\t\t\tr=\"92.5\"\n\t\t\t\t\tstroke-width=\"15\"\n\t\t\t\t\/>\n\n\t\t\t\t<circle class=\"wpr-prbar-circle-prline wpr-anim-timing-ease-default\"\n\t\t\t\t\tcx=\"100\"\n\t\t\t\t\tcy=\"100\"\n\t\t\t\t\tr=\"92.5\"\n\t\t\t\t\tstroke=\"#605BE5\"\n\t\t\t\t\tfill=\"none\"\n\t\t\t\t\tstroke-width=\"15\"\n\t\t\t\t\tstyle=\"stroke-dasharray: 581.19464091411; stroke-dashoffset: 581.19464091411;\"\n\t\t\t\t\/>\n\n\t\t\t<\/svg>\n\n\t\t\t<div class=\"wpr-prbar-content elementor-clearfix\"><div class=\"wpr-prbar-title-wrap\"><div class=\"wpr-prbar-title\">Mobilisation de comp\u00e9tences analytiques et cr\u00e9atives<\/div><div class=\"wpr-prbar-subtitle\"><\/div><\/div>\n\t\t<div class=\"wpr-prbar-counter\">\n\n\t\t\t\n\t\t\t\t\t\t<span class=\"wpr-prbar-counter-value\">0<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"wpr-prbar-counter-value-suffix\">%<\/span>\n\t\t\t\n\t\t<\/div>\n\n\t\t<\/div>\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08a6997 wpr-prbar-layout-circle wpr-prbar-prline-rounded-yes wpr-pbar-title-pos-inside wpr-pbar-counter-pos-inside elementor-widget elementor-widget-wpr-progress-bar\" data-id=\"08a6997\" data-element_type=\"widget\" data-widget_type=\"wpr-progress-bar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-progress-bar\" data-options=\"{&quot;counterValue&quot;:95,&quot;counterValuePersent&quot;:95,&quot;counterSeparator&quot;:&quot;&quot;,&quot;animDuration&quot;:1000,&quot;animDelay&quot;:0,&quot;loop&quot;:&quot;&quot;,&quot;loopDelay&quot;:&quot;&quot;}\">\n\t\t\n\t\t\t\n\t\t<div class=\"wpr-prbar-circle\" data-circle-options=\"{&quot;circleOffset&quot;:29.059732045705573,&quot;circleSize&quot;:200,&quot;circleViewbox&quot;:&quot;0 0 200 200&quot;,&quot;circleRadius&quot;:92.5,&quot;circleLineWidth&quot;:15,&quot;circlePrlineWidth&quot;:15,&quot;circleDasharray&quot;:581.1946409141117}\">\n\n\t\t\t<svg class=\"wpr-prbar-circle-svg\" viewBox=\"0 0 200 200\" >\n\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t<circle class=\"wpr-prbar-circle-line\"\n\t\t\t\t\tcx=\"100\"\n\t\t\t\t\tcy=\"100\"\n\t\t\t\t\tr=\"92.5\"\n\t\t\t\t\tstroke-width=\"15\"\n\t\t\t\t\/>\n\n\t\t\t\t<circle class=\"wpr-prbar-circle-prline wpr-anim-timing-ease-default\"\n\t\t\t\t\tcx=\"100\"\n\t\t\t\t\tcy=\"100\"\n\t\t\t\t\tr=\"92.5\"\n\t\t\t\t\tstroke=\"#605BE5\"\n\t\t\t\t\tfill=\"none\"\n\t\t\t\t\tstroke-width=\"15\"\n\t\t\t\t\tstyle=\"stroke-dasharray: 581.19464091411; stroke-dashoffset: 581.19464091411;\"\n\t\t\t\t\/>\n\n\t\t\t<\/svg>\n\n\t\t\t<div class=\"wpr-prbar-content elementor-clearfix\"><div class=\"wpr-prbar-title-wrap\"><div class=\"wpr-prbar-title\"> Travail en \u00e9quipe<\/div><div class=\"wpr-prbar-subtitle\"><\/div><\/div>\n\t\t<div class=\"wpr-prbar-counter\">\n\n\t\t\t\n\t\t\t\t\t\t<span class=\"wpr-prbar-counter-value\">0<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"wpr-prbar-counter-value-suffix\">%<\/span>\n\t\t\t\n\t\t<\/div>\n\n\t\t<\/div>\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\ud83c\udf3f \u00c9tude de march\u00e9 et recommandations strat\u00e9giques pour Biocoop Dans le cadre de ce projet, mon groupe et moi avons \u00e9t\u00e9 charg\u00e9s de travailler sur la strat\u00e9gie marketing de Biocoop, une enseigne engag\u00e9e dans une d\u00e9marche responsable et \u00e9thique. L\u2019objectif principal \u00e9tait d\u2019assurer la coh\u00e9rence entre sa strat\u00e9gie marketing, son positionnement et sa cible. Nous avons d\u2019abord men\u00e9 une \u00e9tude de march\u00e9 approfondie, en analysant : les tendances actuelles du secteur de la consommation responsable, les comportements d\u2019achat des consommateurs, et les actions men\u00e9es par les concurrents. \u00c0 partir de ces \u00e9l\u00e9ments, nous avons formul\u00e9 des recommandations concr\u00e8tes et cibl\u00e9es. Celles-ci portaient sur plusieurs axes : des ajustements dans les campagnes marketing, pour mieux mettre en valeur les engagements de la marque ; des am\u00e9liorations dans l\u2019offre de produits ou services, en lien avec les attentes des consommateurs bio et engag\u00e9s ; et des suggestions pour optimiser la communication, tant sur le fond que sur la forme, afin de renforcer le lien avec la cible. \ud83c\udfaf Notre objectif \u00e9tait clair : garantir que chaque action marketing soutienne et renforce l\u2019image de marque de Biocoop, tout en r\u00e9pondant de mani\u00e8re pertinente aux besoins de son public. Ce projet m\u2019a permis de mobiliser mes comp\u00e9tences analytiques et cr\u00e9atives, tout en travaillant sur un cas concret d\u2019entreprise aux valeurs fortes. Il m\u2019a \u00e9galement appris \u00e0 proposer des solutions r\u00e9alistes, align\u00e9es sur une strat\u00e9gie globale. Analyse de march\u00e9 (secteur, comportements, concurrence) 0 % \u00c9laboration de recommandations strat\u00e9giques cibl\u00e9es 0 % Mobilisation de comp\u00e9tences analytiques et cr\u00e9atives 0 % Travail en \u00e9quipe 0 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