{"id":1424,"date":"2025-06-10T18:06:41","date_gmt":"2025-06-10T16:06:41","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/?p=1424"},"modified":"2025-06-11T22:03:01","modified_gmt":"2025-06-11T20:03:01","slug":"analyse-dune-activite-digitale","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/analyse-dune-activite-digitale\/","title":{"rendered":"Analyse d\u2019une activit\u00e9 digitale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1424\" class=\"elementor elementor-1424\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5297aa53 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"5297aa53\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5571e4a6\" data-id=\"5571e4a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45abddfe elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"45abddfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Analyse d\u2019une activit\u00e9 digitale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd3b8b1 elementor-widget elementor-widget-image\" data-id=\"1cd3b8b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-content\/uploads\/2025\/06\/Article-Analyse-dune-activite-digitale.png\" class=\"attachment-full size-full wp-image-1590\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-content\/uploads\/2025\/06\/Article-Analyse-dune-activite-digitale.png 1920w, https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-content\/uploads\/2025\/06\/Article-Analyse-dune-activite-digitale-300x169.png 300w, https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-content\/uploads\/2025\/06\/Article-Analyse-dune-activite-digitale-1024x576.png 1024w, https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-content\/uploads\/2025\/06\/Article-Analyse-dune-activite-digitale-768x432.png 768w, https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-content\/uploads\/2025\/06\/Article-Analyse-dune-activite-digitale-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-78d9ec07 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"78d9ec07\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10c93952 elementor-widget elementor-widget-heading\" data-id=\"10c93952\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les sous comp\u00e9tences acquises<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4806ec8b elementor-widget elementor-widget-progress\" data-id=\"4806ec8b\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-4806ec8b\">\n\t\t\t\tCollecte et interpr\u00e9tation de donn\u00e9es web\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-4806ec8b\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"64\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"64\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">64%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e835e41 elementor-widget elementor-widget-progress\" data-id=\"1e835e41\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-1e835e41\">\n\t\t\t\tD\u00e9finition et suivi des KPIs (indicateurs cl\u00e9s de performance)\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-1e835e41\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"80\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"80\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">80%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b351778 elementor-widget elementor-widget-progress\" data-id=\"1b351778\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-1b351778\">\n\t\t\t\tAnalyse de l\u2019exp\u00e9rience utilisateur (UX)\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-1b351778\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"97\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"97\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">97%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5242bf elementor-widget elementor-widget-progress\" data-id=\"6a5242bf\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-6a5242bf\">\n\t\t\t\tAudit des r\u00e9seaux sociaux\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-6a5242bf\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"90\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"90\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">90%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37597f43 elementor-widget elementor-widget-progress\" data-id=\"37597f43\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-37597f43\">\n\t\t\t\tBenchmark concurrentiel digital\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-37597f43\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"78\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"78\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">78%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-698bcacb elementor-widget elementor-widget-progress\" data-id=\"698bcacb\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-698bcacb\">\n\t\t\t\tRecommandations et ajustements strat\u00e9giques\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-698bcacb\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"82\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"82\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">82%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d3276b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3d3276b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee6fe92 elementor-widget elementor-widget-spacer\" data-id=\"5ee6fe92\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c4092b elementor-widget elementor-widget-heading\" data-id=\"76c4092b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mes R\u00e9alisations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c8a198 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"43c8a198\" data-element_type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"1137222040\" aria-label=\"Onglets. Ouvrez des \u00e9l\u00e9ments avec Entrer ou Espace, fermez-les avec Echape et naviguez \u00e0 l&#039;aide des touches fl\u00e9ch\u00e9es.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-11372220401\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-11372220401\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tTETLEY : Proposer une extension de Marque \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-11372220402\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-11372220402\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tREX HOTEL : Analyse Digitale\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-11372220401\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-11372220401\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-5190a10e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5190a10e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-735bbc1a elementor-widget elementor-widget-text-editor\" data-id=\"735bbc1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"1:1-1:418\"><span class=\"citation-23 citation-end-23\">Au cours de ce projet d&rsquo;\u00e9tude, j&rsquo;ai d\u00e9velopp\u00e9 des comp\u00e9tences cl\u00e9s dans l&rsquo;analyse de l&rsquo;identit\u00e9 et de la strat\u00e9gie marketing d&rsquo;une marque existante, en l&rsquo;occurrence Tetley<\/span>. <span class=\"citation-22 citation-end-22\">J&rsquo;ai utilis\u00e9 une approche structur\u00e9e pour explorer la signal\u00e9tique de la marque <\/span><span class=\"citation-21 citation-end-21\">, sa notori\u00e9t\u00e9 et son image <\/span><span class=\"citation-20 citation-end-20\">, ainsi que son identit\u00e9 selon le mod\u00e8le IPSE<\/span>.<\/p><p data-sourcepos=\"3:1-3:605\"><span class=\"citation-19 citation-end-19\">Cette \u00e9tude m&rsquo;a permis de d\u00e9velopper des comp\u00e9tences essentielles en analyse de march\u00e9 <\/span><span class=\"citation-18 citation-end-18\">, en proposition d&rsquo;extension de marque <\/span><span class=\"citation-17 citation-end-17\">, et en \u00e9laboration d&rsquo;un marketing-mix complet (Produit, Prix, Distribution, Communication)<\/span>. <span class=\"citation-16 citation-end-16\">J&rsquo;ai acquis une meilleure compr\u00e9hension des dynamiques de positionnement de marque et de l&rsquo;innovation produit pour r\u00e9pondre aux besoins des consommateurs et aux tendances du march\u00e9, renfor\u00e7ant ainsi ma capacit\u00e9 \u00e0 d\u00e9velopper des strat\u00e9gies marketing coh\u00e9rentes et innovantes<\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4062debe elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4062debe\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1jredMPUHR6GRiAC3sCR7BPoF5IPl6LQP\/view?usp=sharing\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir le dossier<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-11372220402\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-11372220402\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-7472ede e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7472ede\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51ceed5e elementor-widget elementor-widget-text-editor\" data-id=\"51ceed5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Au cours de ce projet, j&rsquo;ai d\u00e9velopp\u00e9 des comp\u00e9tences cl\u00e9s dans l&rsquo;analyse strat\u00e9gique d&rsquo;un h\u00f4tel de luxe, le REX HOTEL. <span class=\"citation-38 citation-end-38\">J&rsquo;ai utilis\u00e9 une approche structur\u00e9e pour analyser son environnement externe (PESTEL, Porter, march\u00e9) et interne (comp\u00e9tences, ressources, cha\u00eene de valeur, performances)<\/span>.<\/p><p><span class=\"citation-37 citation-end-37\">Cette \u00e9tude m&rsquo;a permis de d\u00e9velopper des comp\u00e9tences essentielles en diagnostic strat\u00e9gique, en identification des forces, faiblesses, opportunit\u00e9s et menaces (SWOT)<\/span>, ainsi qu&rsquo;en proposition de strat\u00e9gies marketing et commerciales. <span class=\"citation-36 citation-end-36\">J&rsquo;ai acquis une meilleure compr\u00e9hension des dynamiques du secteur de l&rsquo;h\u00f4tellerie de luxe et de l&rsquo;importance d&rsquo;adapter les strat\u00e9gies aux \u00e9volutions du march\u00e9<\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1775ba88 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1775ba88\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1m5-DRryvcX2ucHaIR_VNj7B0h8jaXIlt\/view?usp=sharing\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir le dossier<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Analyse d\u2019une activit\u00e9 digitale Les sous comp\u00e9tences acquises Collecte et interpr\u00e9tation de donn\u00e9es web 64% D\u00e9finition et suivi des KPIs (indicateurs cl\u00e9s de performance) 80% Analyse de l\u2019exp\u00e9rience utilisateur (UX) 97% Audit des r\u00e9seaux sociaux 90% Benchmark concurrentiel digital 78% Recommandations et ajustements strat\u00e9giques 82% Mes R\u00e9alisations TETLEY : Proposer une extension de Marque REX HOTEL : Analyse Digitale Au cours de ce projet d&rsquo;\u00e9tude, j&rsquo;ai d\u00e9velopp\u00e9 des comp\u00e9tences cl\u00e9s dans l&rsquo;analyse de l&rsquo;identit\u00e9 et de la strat\u00e9gie marketing d&rsquo;une marque existante, en l&rsquo;occurrence Tetley. J&rsquo;ai utilis\u00e9 une approche structur\u00e9e pour explorer la signal\u00e9tique de la marque , sa notori\u00e9t\u00e9 et son image , ainsi que son identit\u00e9 selon le mod\u00e8le IPSE. Cette \u00e9tude m&rsquo;a permis de d\u00e9velopper des comp\u00e9tences essentielles en analyse de march\u00e9 , en proposition d&rsquo;extension de marque , et en \u00e9laboration d&rsquo;un marketing-mix complet (Produit, Prix, Distribution, Communication). J&rsquo;ai acquis une meilleure compr\u00e9hension des dynamiques de positionnement de marque et de l&rsquo;innovation produit pour r\u00e9pondre aux besoins des consommateurs et aux tendances du march\u00e9, renfor\u00e7ant ainsi ma capacit\u00e9 \u00e0 d\u00e9velopper des strat\u00e9gies marketing coh\u00e9rentes et innovantes. Voir le dossier Au cours de ce projet, j&rsquo;ai d\u00e9velopp\u00e9 des comp\u00e9tences cl\u00e9s dans l&rsquo;analyse strat\u00e9gique d&rsquo;un h\u00f4tel de luxe, le REX HOTEL. J&rsquo;ai utilis\u00e9 une approche structur\u00e9e pour analyser son environnement externe (PESTEL, Porter, march\u00e9) et interne (comp\u00e9tences, ressources, cha\u00eene de valeur, performances). Cette \u00e9tude m&rsquo;a permis de d\u00e9velopper des comp\u00e9tences essentielles en diagnostic strat\u00e9gique, en identification des forces, faiblesses, opportunit\u00e9s et menaces (SWOT), ainsi qu&rsquo;en proposition de strat\u00e9gies marketing et commerciales. J&rsquo;ai acquis une meilleure compr\u00e9hension des dynamiques du secteur de l&rsquo;h\u00f4tellerie de luxe et de l&rsquo;importance d&rsquo;adapter les strat\u00e9gies aux \u00e9volutions du march\u00e9. Voir le dossier Au cours de ce projet d&rsquo;\u00e9tude, j&rsquo;ai d\u00e9velopp\u00e9 des comp\u00e9tences cl\u00e9s dans l&rsquo;analyse de l&rsquo;identit\u00e9 et de la strat\u00e9gie marketing d&rsquo;une marque existante, en l&rsquo;occurrence Tetley. J&rsquo;ai utilis\u00e9 une approche structur\u00e9e pour explorer la signal\u00e9tique de la marque , sa notori\u00e9t\u00e9 et son image , ainsi que son identit\u00e9 selon le mod\u00e8le IPSE. Cette \u00e9tude m&rsquo;a permis de d\u00e9velopper des comp\u00e9tences essentielles en analyse de march\u00e9 , en proposition d&rsquo;extension de marque , et en \u00e9laboration d&rsquo;un marketing-mix complet (Produit, Prix, Distribution, Communication). J&rsquo;ai acquis une meilleure compr\u00e9hension des dynamiques de positionnement de marque et de l&rsquo;innovation produit pour r\u00e9pondre aux besoins des consommateurs et aux tendances du march\u00e9, renfor\u00e7ant ainsi ma capacit\u00e9 \u00e0 d\u00e9velopper des strat\u00e9gies marketing coh\u00e9rentes et innovantes. Voir le dossier Au cours de ce projet, j&rsquo;ai d\u00e9velopp\u00e9 des comp\u00e9tences cl\u00e9s dans l&rsquo;analyse strat\u00e9gique d&rsquo;un h\u00f4tel de luxe, le REX HOTEL. J&rsquo;ai utilis\u00e9 une approche structur\u00e9e pour analyser son environnement externe (PESTEL, Porter, march\u00e9) et interne (comp\u00e9tences, ressources, cha\u00eene de valeur, performances). Cette \u00e9tude m&rsquo;a permis de d\u00e9velopper des comp\u00e9tences essentielles en diagnostic strat\u00e9gique, en identification des forces, faiblesses, opportunit\u00e9s et menaces (SWOT), ainsi qu&rsquo;en proposition de strat\u00e9gies marketing et commerciales. J&rsquo;ai acquis une meilleure compr\u00e9hension des dynamiques du secteur de l&rsquo;h\u00f4tellerie de luxe et de l&rsquo;importance d&rsquo;adapter les strat\u00e9gies aux \u00e9volutions du march\u00e9. Voir le dossier<\/p>\n","protected":false},"author":1,"featured_media":1588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/posts\/1424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/comments?post=1424"}],"version-history":[{"count":19,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/posts\/1424\/revisions"}],"predecessor-version":[{"id":1628,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/posts\/1424\/revisions\/1628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/media\/1588"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/media?parent=1424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/categories?post=1424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/tags?post=1424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}