{"id":1441,"date":"2025-06-10T19:38:41","date_gmt":"2025-06-10T17:38:41","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/?p=1441"},"modified":"2025-06-11T21:58:54","modified_gmt":"2025-06-11T19:58:54","slug":"developpement-dun-projet-digital","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/developpement-dun-projet-digital\/","title":{"rendered":"D\u00e9veloppement d\u2019un projet digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1441\" class=\"elementor elementor-1441\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-538c2bea elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"538c2bea\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c83c1d4\" data-id=\"c83c1d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27d84377 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"27d84377\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9veloppement d\u2019un projet digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5290ab elementor-widget elementor-widget-image\" data-id=\"a5290ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-content\/uploads\/2025\/06\/Article-Developpement-dun-projet-digital.png\" class=\"attachment-full size-full wp-image-1595\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-content\/uploads\/2025\/06\/Article-Developpement-dun-projet-digital.png 1920w, https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-content\/uploads\/2025\/06\/Article-Developpement-dun-projet-digital-300x169.png 300w, https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-content\/uploads\/2025\/06\/Article-Developpement-dun-projet-digital-1024x576.png 1024w, https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-content\/uploads\/2025\/06\/Article-Developpement-dun-projet-digital-768x432.png 768w, https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-content\/uploads\/2025\/06\/Article-Developpement-dun-projet-digital-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5ab8d2d2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5ab8d2d2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18914b4b elementor-widget elementor-widget-heading\" data-id=\"18914b4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les sous comp\u00e9tences acquises<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4249f3a3 elementor-widget elementor-widget-progress\" data-id=\"4249f3a3\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-4249f3a3\">\n\t\t\t\tD\u00e9finition des objectifs et cadrage du projet\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-4249f3a3\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"94\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"94\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">94%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4773cf41 elementor-widget elementor-widget-progress\" data-id=\"4773cf41\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-4773cf41\">\n\t\t\t\t\u00c9laboration d\u2019une strat\u00e9gie digitale coh\u00e9rente\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-4773cf41\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"88\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"88\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">88%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2569206f elementor-widget elementor-widget-progress\" data-id=\"2569206f\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-2569206f\">\n\t\t\t\tChoix et coordination des outils et supports digitaux\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-2569206f\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"99\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"99\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">99%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68a68921 elementor-widget elementor-widget-progress\" data-id=\"68a68921\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-68a68921\">\n\t\t\t\tPilotage op\u00e9rationnel et gestion de planning\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-68a68921\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"75\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"75\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">75%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a36ad62 elementor-widget elementor-widget-progress\" data-id=\"4a36ad62\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-4a36ad62\">\n\t\t\t\tCr\u00e9ation et diffusion de contenus marketing\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-4a36ad62\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"94\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"94\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">94%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d085f elementor-widget elementor-widget-progress\" data-id=\"19d085f\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-19d085f\">\n\t\t\t\t\u00c9valuation des r\u00e9sultats et optimisation\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-19d085f\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"70\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"70\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">70%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-145f13de e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"145f13de\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f4c41e9 elementor-widget elementor-widget-spacer\" data-id=\"2f4c41e9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-310aaf54 elementor-widget elementor-widget-heading\" data-id=\"310aaf54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mes R\u00e9alisations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb5ce60 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"eb5ce60\" data-element_type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"246795872\" aria-label=\"Onglets. Ouvrez des \u00e9l\u00e9ments avec Entrer ou Espace, fermez-les avec Echape et naviguez \u00e0 l&#039;aide des touches fl\u00e9ch\u00e9es.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2467958721\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2467958721\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tSAE \"Les Cuistots \u00c9colos\"\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2467958722\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2467958722\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tSAE \"Planmix\" \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-2467958721\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2467958721\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-1b2aa264 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1b2aa264\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fed116 elementor-widget elementor-widget-text-editor\" data-id=\"1fed116\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"1:1-1:393\"><span class=\"citation-44 citation-end-44 interactive-span-hovered\">Au cours de ce dossier, j&rsquo;ai acquis des comp\u00e9tences cl\u00e9s dans l&rsquo;\u00e9laboration et la justification de pr\u00e9conisations strat\u00e9giques pour le lancement d&rsquo;un nouveau produit sur un march\u00e9 sp\u00e9cifique<\/span>. <span class=\"citation-43 citation-end-43 interactive-span-hovered\">J&rsquo;ai utilis\u00e9 une approche structur\u00e9e pour analyser le march\u00e9, d\u00e9finir une cible marketing pr\u00e9cise, et proposer un positionnement clair pour le nouveau produit<\/span>.<\/p><p data-sourcepos=\"3:1-3:416\">Cette \u00e9tude m&rsquo;a permis de d\u00e9velopper des comp\u00e9tences essentielles en strat\u00e9gie de marque, en \u00e9laboration de plans d&rsquo;action marketing (produit, prix, distribution, communication), et en conception de supports de communication pertinents. <span class=\"citation-42 citation-end-42 interactive-span-hovered\">J&rsquo;ai acquis une meilleure compr\u00e9hension des dynamiques de lancement de produit et de l&rsquo;importance de la coh\u00e9rence entre la strat\u00e9gie et l&rsquo;ex\u00e9cution marketing<\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-781e8266 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"781e8266\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1KjRx_jN0N4b4CQPuiFx3wgQpvPyuOinG\/view?usp=sharing\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir le dossier<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2467958722\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2467958722\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-11fdfebf e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"11fdfebf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6838aaf1 elementor-widget elementor-widget-text-editor\" data-id=\"6838aaf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"1:1-1:353\">Au cours de ce projet, j&rsquo;ai acquis des comp\u00e9tences cl\u00e9s dans l&rsquo;\u00e9laboration d&rsquo;une strat\u00e9gie de communication num\u00e9rique compl\u00e8te pour une marque de biscuits. J&rsquo;ai utilis\u00e9 une approche m\u00e9thodique pour analyser les objectifs, la cible, et les diff\u00e9rents canaux de communication en ligne (site web, r\u00e9seaux sociaux, e-mailing, influence, publicit\u00e9 en ligne).<\/p><p data-sourcepos=\"3:1-3:383\">Cette \u00e9tude m&rsquo;a permis de d\u00e9velopper des comp\u00e9tences essentielles en planification et ex\u00e9cution de campagnes de communication digitale, en d\u00e9finition de budgets et de KPIs, ainsi qu&rsquo;en gestion de la r\u00e9putation en ligne. J&rsquo;ai acquis une meilleure compr\u00e9hension des dynamiques du marketing num\u00e9rique et de l&rsquo;importance d&rsquo;une strat\u00e9gie int\u00e9gr\u00e9e pour atteindre les objectifs commerciaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72fecbc1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"72fecbc1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1fyNrDu1PCQv4RnR5W-xUE9RSwk3tMAFm\/view?usp=sharing\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir le dossier<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9veloppement d\u2019un projet digital Les sous comp\u00e9tences acquises D\u00e9finition des objectifs et cadrage du projet 94% \u00c9laboration d\u2019une strat\u00e9gie digitale coh\u00e9rente 88% Choix et coordination des outils et supports digitaux 99% Pilotage op\u00e9rationnel et gestion de planning 75% Cr\u00e9ation et diffusion de contenus marketing 94% \u00c9valuation des r\u00e9sultats et optimisation 70% Mes R\u00e9alisations SAE \u00ab\u00a0Les Cuistots \u00c9colos\u00a0\u00bb SAE \u00ab\u00a0Planmix\u00a0\u00bb Au cours de ce dossier, j&rsquo;ai acquis des comp\u00e9tences cl\u00e9s dans l&rsquo;\u00e9laboration et la justification de pr\u00e9conisations strat\u00e9giques pour le lancement d&rsquo;un nouveau produit sur un march\u00e9 sp\u00e9cifique. J&rsquo;ai utilis\u00e9 une approche structur\u00e9e pour analyser le march\u00e9, d\u00e9finir une cible marketing pr\u00e9cise, et proposer un positionnement clair pour le nouveau produit. Cette \u00e9tude m&rsquo;a permis de d\u00e9velopper des comp\u00e9tences essentielles en strat\u00e9gie de marque, en \u00e9laboration de plans d&rsquo;action marketing (produit, prix, distribution, communication), et en conception de supports de communication pertinents. J&rsquo;ai acquis une meilleure compr\u00e9hension des dynamiques de lancement de produit et de l&rsquo;importance de la coh\u00e9rence entre la strat\u00e9gie et l&rsquo;ex\u00e9cution marketing. Voir le dossier Au cours de ce projet, j&rsquo;ai acquis des comp\u00e9tences cl\u00e9s dans l&rsquo;\u00e9laboration d&rsquo;une strat\u00e9gie de communication num\u00e9rique compl\u00e8te pour une marque de biscuits. J&rsquo;ai utilis\u00e9 une approche m\u00e9thodique pour analyser les objectifs, la cible, et les diff\u00e9rents canaux de communication en ligne (site web, r\u00e9seaux sociaux, e-mailing, influence, publicit\u00e9 en ligne). Cette \u00e9tude m&rsquo;a permis de d\u00e9velopper des comp\u00e9tences essentielles en planification et ex\u00e9cution de campagnes de communication digitale, en d\u00e9finition de budgets et de KPIs, ainsi qu&rsquo;en gestion de la r\u00e9putation en ligne. J&rsquo;ai acquis une meilleure compr\u00e9hension des dynamiques du marketing num\u00e9rique et de l&rsquo;importance d&rsquo;une strat\u00e9gie int\u00e9gr\u00e9e pour atteindre les objectifs commerciaux. Voir le dossier Au cours de ce dossier, j&rsquo;ai acquis des comp\u00e9tences cl\u00e9s dans l&rsquo;\u00e9laboration et la justification de pr\u00e9conisations strat\u00e9giques pour le lancement d&rsquo;un nouveau produit sur un march\u00e9 sp\u00e9cifique. J&rsquo;ai utilis\u00e9 une approche structur\u00e9e pour analyser le march\u00e9, d\u00e9finir une cible marketing pr\u00e9cise, et proposer un positionnement clair pour le nouveau produit. Cette \u00e9tude m&rsquo;a permis de d\u00e9velopper des comp\u00e9tences essentielles en strat\u00e9gie de marque, en \u00e9laboration de plans d&rsquo;action marketing (produit, prix, distribution, communication), et en conception de supports de communication pertinents. J&rsquo;ai acquis une meilleure compr\u00e9hension des dynamiques de lancement de produit et de l&rsquo;importance de la coh\u00e9rence entre la strat\u00e9gie et l&rsquo;ex\u00e9cution marketing. Voir le dossier Au cours de ce projet, j&rsquo;ai acquis des comp\u00e9tences cl\u00e9s dans l&rsquo;\u00e9laboration d&rsquo;une strat\u00e9gie de communication num\u00e9rique compl\u00e8te pour une marque de biscuits. J&rsquo;ai utilis\u00e9 une approche m\u00e9thodique pour analyser les objectifs, la cible, et les diff\u00e9rents canaux de communication en ligne (site web, r\u00e9seaux sociaux, e-mailing, influence, publicit\u00e9 en ligne). Cette \u00e9tude m&rsquo;a permis de d\u00e9velopper des comp\u00e9tences essentielles en planification et ex\u00e9cution de campagnes de communication digitale, en d\u00e9finition de budgets et de KPIs, ainsi qu&rsquo;en gestion de la r\u00e9putation en ligne. J&rsquo;ai acquis une meilleure compr\u00e9hension des dynamiques du marketing num\u00e9rique et de l&rsquo;importance d&rsquo;une strat\u00e9gie int\u00e9gr\u00e9e pour atteindre les objectifs commerciaux. Voir le dossier<\/p>\n","protected":false},"author":1,"featured_media":1588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/posts\/1441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/comments?post=1441"}],"version-history":[{"count":7,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/posts\/1441\/revisions"}],"predecessor-version":[{"id":1616,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/posts\/1441\/revisions\/1616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/media\/1588"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/media?parent=1441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/categories?post=1441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MESSINOU\/wp-json\/wp\/v2\/tags?post=1441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}