{"id":2245,"date":"2025-06-04T12:10:41","date_gmt":"2025-06-04T10:10:41","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/MIMIAGUE_Lea\/?page_id=2245"},"modified":"2025-06-11T21:16:27","modified_gmt":"2025-06-11T19:16:27","slug":"mon-parcours","status":"publish","type":"page","link":"https:\/\/techdeco-tarbes.fr\/2024\/MIMIAGUE_Lea\/mon-parcours\/","title":{"rendered":"Mon parcours"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2245\" class=\"elementor elementor-2245\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4e3f8 e-con-full e-flex e-con e-parent\" data-id=\"5d4e3f8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a066d45 e-con-full e-flex e-con e-child\" data-id=\"a066d45\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-862ab3a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"862ab3a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mon parcours universitaire et mes comp\u00e9tences acquises<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-266dd8a elementor-widget elementor-widget-text-editor\" data-id=\"266dd8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Le d\u00e9but ? Pourquoi j&rsquo;ai choisi le commerce <\/b>Mon choix de m\u2019orienter vers le commerce s\u2019inscrit dans une v\u00e9ritable passion pour le domaine des affaires et des \u00e9changes humains. D\u00e8s mon ann\u00e9e de <b>Bac STMG<\/b>, sp\u00e9cialit\u00e9 mercatique, j\u2019ai d\u00e9couvert l\u2019importance des strat\u00e9gies commerciales et du marketing dans le monde des entreprises.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c26c68e e-flex e-con-boxed e-con e-parent\" data-id=\"c26c68e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e8060d e-con-full e-flex e-con e-child\" data-id=\"3e8060d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19294ca elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"19294ca\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le bac STMG<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec1dcc7 e-con-full e-flex e-con e-child\" data-id=\"ec1dcc7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eee05bf elementor-widget elementor-widget-text-editor\" data-id=\"eee05bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>J\u2019ai \u00e9t\u00e9 fascin\u00e9e par la mani\u00e8re dont les entre prises interagissent avec leurs clients, la fa\u00e7on dont elles anticipent les besoins du march\u00e9, et comment elles r\u00e9ussissent \u00e0 atteindre leurs objectifs \u00e0 travers des strat\u00e9gies efficaces.<\/p><p>Le Bac STMG m\u2019a permis de poser les bases de ma compr\u00e9hension des enjeux commerciaux, en approfondissant des notions telles que la gestion de projet, le marketing et la communication. Cela a \u00e9t\u00e9 une r\u00e9v\u00e9lation pour moi, car j\u2019ai compris qu\u2019il \u00e9tait essentiel pour une entreprise d\u2019\u00eatre \u00e0 l\u2019\u00e9coute de ses clients tout en ayant une vision claire de ses objectifs.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Fortement motiv\u00e9e par ce domaine, j\u2019ai d\u00e9cid\u00e9 de poursuivre mes \u00e9tudes avec un <b>BUT Techniques de Commercialisation<\/b>, une formation qui correspondait parfaitement \u00e0 mes aspirations. Ce programme m\u2019a permis de d\u00e9velopper des comp\u00e9tences pratiques et th\u00e9oriques en marketing, gestion commerciale, et communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-269dd62 e-con-full e-flex e-con e-child\" data-id=\"269dd62\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c0109e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0c0109e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business International<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5480de3 elementor-widget elementor-widget-text-editor\" data-id=\"5480de3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;option <b>Business International <\/b>m\u2019a naturellement attir\u00e9e, car j\u2019ai toujours \u00e9t\u00e9 int\u00e9ress\u00e9e par les \u00e9changes internationaux et le d\u00e9veloppement des affaires \u00e0 l\u2019\u00e9chelle mondiale. J\u2019ai compris qu\u2019aujourd\u2019hui, le commerce n\u2019a plus de fronti\u00e8res, et la capacit\u00e9 \u00e0 s\u2019adapter \u00e0 des march\u00e9s internationaux est un atout consid\u00e9rable. Mon ann\u00e9e d\u2019<b>Erasmus en Irlande <\/b>renforce encore cette passion, en me permettant d\u2019\u00e9largir mes horizons culturels et professionnels dans un contexte international.<\/p><p>Ce parcours, du Bac STMG au BUT Techniques de Commercialisation, a donc \u00e9t\u00e9 une suite logique de mes choix et de mes int\u00e9r\u00eats. Il m\u2019a permis de me sp\u00e9cialiser dans un domaine qui me passionne, tout en me pr\u00e9parant \u00e0 relever les d\u00e9fis du commerce mondial. L\u2019opportunit\u00e9 d\u2019\u00e9tudier \u00e0 l\u2019international et de d\u00e9couvrir de nouvelles cultures d\u2019affaires a \u00e9t\u00e9 un moteur puissant dans mon d\u00e9veloppement personnel et professionnel.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0aa2959 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"0aa2959\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-22dc807 e-con-full e-flex e-con e-child\" data-id=\"22dc807\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d055ee elementor-widget elementor-widget-heading\" data-id=\"5d055ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comp\u00e9tences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fffeea e-flex e-con-boxed e-con e-parent\" data-id=\"5fffeea\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-285a72b e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"285a72b\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95c4a26 elementor-widget elementor-widget-heading\" data-id=\"95c4a26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">01<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54b86e3 elementor-widget elementor-widget-heading\" data-id=\"54b86e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'entrepreneuriat : Projet Jeu Cr\u00e9asim <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a5543 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"24a5543\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bf3fdd e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"8bf3fdd\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a5118 elementor-widget elementor-widget-text-editor\" data-id=\"e7a5118\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre de ma formation, j\u2019ai particip\u00e9 au <b>jeu d\u2019entreprise Cr\u00e9asim<\/b>, un projet collectif et immersif qui simulait la gestion d\u2019une entreprise. En groupe, nous devions cr\u00e9er une structure fictive et prendre des d\u00e9cisions strat\u00e9giques \u00e0 chaque \u00e9tape : d\u00e9veloppement, finances, marketing, production, etc.<\/p><p>Tout au long du jeu, nous avons d\u00fb <b>r\u00e9agir \u00e0 des crises<\/b>, <b>nous adapter \u00e0 la concurrence <\/b>et <b>r\u00e9pondre aux attentes du march\u00e9<\/b>. Chaque d\u00e9cision avait un impact direct sur nos r\u00e9sultats, ce qui nous a pouss\u00e9s \u00e0 travailler en \u00e9quipe, \u00e0 analyser les donn\u00e9es en temps r\u00e9el et \u00e0 ajuster nos strat\u00e9gies rapidement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b26f9c e-flex e-con-boxed e-con e-parent\" data-id=\"1b26f9c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8bb0e33 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"8bb0e33\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c6776 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"c6c6776\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/RV65LcB7FBs?si=VW1b4Zswi0iFyb14&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8559b0a e-flex e-con-boxed e-con e-parent\" data-id=\"8559b0a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a156e18 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"a156e18\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e54edc elementor-widget elementor-widget-heading\" data-id=\"3e54edc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comp\u00e9tences d\u00e9velopp\u00e9es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f09ca elementor-widget elementor-widget-text-editor\" data-id=\"75f09ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Prise de d\u00e9cision en contexte incertain<\/li><li>Adaptabilit\u00e9 face aux crises et \u00e0 la concurrence<\/li><li>Travail collaboratif et r\u00e9partition des r\u00f4les<\/li><li>R\u00e9flexion strat\u00e9gique et analyse des performances<\/li><li>Compr\u00e9hension globale du fonctionnement d\u2019une entreprise<\/li><\/ul><p><b>Conclusion : <\/b>Ce projet m\u2019a permis de mieux comprendre les <b>enjeux de la gestion d\u2019entreprise <\/b>et de d\u00e9velopper une <b>vision strat\u00e9gique<\/b>, essentielle dans tout parcours commercial.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5866028 e-flex e-con-boxed e-con e-parent\" data-id=\"5866028\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ffff48e e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"ffff48e\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4d3d0 elementor-widget elementor-widget-heading\" data-id=\"ec4d3d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">02<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b16ed8 elementor-widget elementor-widget-heading\" data-id=\"2b16ed8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La gestion de projet <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c13b1a1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c13b1a1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8788801 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"8788801\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be94622 elementor-widget elementor-widget-text-editor\" data-id=\"be94622\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre de notre projet tutor\u00e9, nous avons collabor\u00e9 avec le <b>Centre ASEI Roland Chavance<\/b>, un Institut M\u00e9dico-\u00c9ducatif situ\u00e9 \u00e0 Lascaz\u00e8res, qui accueille des jeunes de 12 \u00e0 20 ans en situation de handicap mental.<\/p><p>L\u2019objectif de ce projet \u00e9tait de <b>d\u00e9velopper la communication <\/b>de l\u2019\u00e9tablissement et de <b>valoriser les actions men\u00e9es aupr\u00e8s des jeunes<\/b>. En \u00e9quipe, nous avons d\u2019abord r\u00e9alis\u00e9 une <b>analyse concurrentielle <\/b>des autres IME du territoire afin d\u2019identifier les forces du centre Roland Chavance et d\u00e9finir une strat\u00e9gie diff\u00e9renciante. Il est apparu que ce centre se distingue par sa richesse en <b>\u00e9v\u00e9nements, projets \u00e9ducatifs et ateliers <\/b>propos\u00e9s aux jeunes, mais que cette richesse n\u2019\u00e9tait pas assez visible \u00e0 l\u2019ext\u00e9rieur.<\/p><p>Nous avons alors construit une <b>strat\u00e9gie de communication multi-supports <\/b>:<\/p><ul><li>Cr\u00e9ation d\u2019<b>affiches<\/b>, contenus pour les <b>r\u00e9seaux sociaux<\/b>, supports pour les <b>partenaires<\/b><\/li><li>Organisation d\u2019un <b>\u00e9v\u00e9nement in\u00e9dit <\/b>: le premier <b>bal de promo <\/b>pour les 50 jeunes de l\u2019IME<\/li><li>Mise en avant des valeurs du centre \u00e0 travers des <b>formats innovants<\/b>, chaleureux et humains. Nous avons \u00e9galement travaill\u00e9 en lien avec les professionnels de l\u2019\u00e9tablissement, les jeunes et notre commanditaire afin d\u2019adapter chaque support \u00e0 leurs besoins et \u00e0 leur sensibilit\u00e9. Ce projet a \u00e9t\u00e9 bien plus qu\u2019une mission de communication : il a \u00e9t\u00e9 <b>humainement enrichissant<\/b>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e87f476 e-flex e-con-boxed e-con e-parent\" data-id=\"e87f476\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10d1ce7 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"10d1ce7\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd804d7 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"fd804d7\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/nbAvFtdyCYI?si=nGgwe1HQBiFNK6OR&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f3ac8a e-flex e-con-boxed e-con e-parent\" data-id=\"6f3ac8a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0fb05ab e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"0fb05ab\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56f0218 elementor-widget elementor-widget-heading\" data-id=\"56f0218\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comp\u00e9tences d\u00e9velopp\u00e9es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9ae9ca elementor-widget elementor-widget-text-editor\" data-id=\"f9ae9ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>.Gestion de projet et travail en \u00e9quipe<\/li><li>Communication institutionnelle et sociale<\/li><li>Cr\u00e9ation de contenus visuels et r\u00e9dactionnels<\/li><li>Organisation d\u2019\u00e9v\u00e9nement<\/li><li>Analyse concurrentielle et strat\u00e9gie de diff\u00e9renciation<\/li><li>Sens de l\u2019\u00e9coute, adaptabilit\u00e9 et sensibilit\u00e9 sociale<span class=\"Apple-converted-space\">\u00a0<\/span><\/li><\/ul><p><b>Conclusion : <\/b>Ce projet m\u2019a permis de <b>lier communication et engagement social<\/b>, en apportant de la visibilit\u00e9 \u00e0 un \u00e9tablissement qui accompagne des jeunes vers leur insertion professionnelle et sociale. C\u2019\u00e9tait une exp\u00e9rience <b>riche en apprentissages <\/b>et en \u00e9motions, qui m\u2019a profond\u00e9ment marqu\u00e9e et renforc\u00e9e dans mes choix professionnels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ee2072 e-flex e-con-boxed e-con e-parent\" data-id=\"3ee2072\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3886f06 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"3886f06\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6cdde elementor-widget elementor-widget-heading\" data-id=\"6e6cdde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">03<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff6213 elementor-widget elementor-widget-heading\" data-id=\"1ff6213\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le marketing : \u00c9tude de cas Biocoop<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7edee00 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7edee00\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-842c5d9 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"842c5d9\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0681cfa elementor-widget elementor-widget-text-editor\" data-id=\"0681cfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre de ma formation, j\u2019ai travaill\u00e9 sur une <b>\u00e9tude de cas marketing <\/b>portant sur deux magasins Biocoop \u00e0 Angoul\u00eame. L\u2019objectif \u00e9tait de <b>comprendre leur positionnement, leur segmentation client, et d\u2019identifier des axes d\u2019am\u00e9lioration marketing concrets <\/b>pour chacun. Nous avons commenc\u00e9 par une <b>analyse fine de la segmentation <\/b>des consommateurs de produits bio en France, puis plus sp\u00e9cifiquement des clients des deux magasins Biocoop.<\/p><p>Cette d\u00e9marche nous a permis de diff\u00e9rencier leurs profils, leurs habitudes d\u2019achat, leurs attentes et leur degr\u00e9 de fid\u00e9lit\u00e9. \u00c0 partir de ces observations, nous avons identifi\u00e9 les forces et les faiblesses de chaque point de vente.<\/p><p>Ensuite, nous avons \u00e9tudi\u00e9 le <b>positionnement <\/b>de Biocoop sur le march\u00e9 national et local : acteur engag\u00e9, proposant des produits biologiques, locaux et de saison, avec une volont\u00e9 affirm\u00e9e de proximit\u00e9 et de durabilit\u00e9. Nous avons compar\u00e9 ce positionnement \u00e0 celui de leurs <b>concurrents directs<\/b>, et analys\u00e9 les performances respectives des magasins (fid\u00e9lisation, fr\u00e9quentation, communication).<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Enfin, nous avons <b>\u00e9labor\u00e9 des recommandations strat\u00e9giques et op\u00e9rationnelles <\/b>: r\u00e9am\u00e9nagement des points de vente, organisation d\u2019\u00e9v\u00e9nements clients, cr\u00e9ation d\u2019ateliers, d\u00e9veloppement de services digitaux (drive, click &amp; collect), campagnes cibl\u00e9es, fid\u00e9lisation personnalis\u00e9e, et int\u00e9gration de solutions \u00e9coresponsables<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-747cbac e-flex e-con-boxed e-con e-parent\" data-id=\"747cbac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c195526 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"c195526\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-052af6d elementor-invisible elementor-widget elementor-widget-video\" data-id=\"052af6d\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/mG8j-gZap5k?si=MFN1tB8I_wrEGJckhttps:\\\/\\\/youtu.be\\\/nbAvFtdyCYI?si=nGgwe1HQBiFNK6OR&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9993244 e-flex e-con-boxed e-con e-parent\" data-id=\"9993244\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-259ac60 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"259ac60\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fcaedb elementor-widget elementor-widget-heading\" data-id=\"7fcaedb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comp\u00e9tences d\u00e9velopp\u00e9es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-546a2eb elementor-widget elementor-widget-text-editor\" data-id=\"546a2eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Analyse de march\u00e9 et \u00e9tude de segmentation<\/li><li><span style=\"font-size: 16px;\">Positionnement strat\u00e9gique et veille concurrentielle<\/span><\/li><li>\u00c9laboration de plans marketing cibl\u00e9s<\/li><li>Cr\u00e9ation d\u2019actions concr\u00e8tes pour am\u00e9liorer l\u2019exp\u00e9rience client<\/li><li>Approche omnicanale (retail + digital)<\/li><li><span style=\"font-size: 16px;\">Sens de l\u2019innovation et de la communication responsable<\/span><\/li><\/ul><p><b>Conclusion : <\/b>Ce projet m\u2019a permis de me confronter \u00e0 un <b>cas concret de strat\u00e9gie marketing<\/b>, en prenant en compte \u00e0 la fois les <b>r\u00e9alit\u00e9s terrain<\/b>, les <b>donn\u00e9es clients <\/b>et les <b>enjeux sociaux et environnementaux <\/b>propres au march\u00e9 du bio. Il m\u2019a permis de mobiliser des comp\u00e9tences analytiques, strat\u00e9giques et cr\u00e9atives pour proposer des solutions concr\u00e8tes, adapt\u00e9es aux besoins du client.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c05245 e-flex e-con-boxed e-con e-parent\" data-id=\"5c05245\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c44914c e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"c44914c\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4cff4e elementor-widget elementor-widget-heading\" data-id=\"e4cff4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">04<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83797c3 elementor-widget elementor-widget-heading\" data-id=\"83797c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La vente : Projet Raid <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c0ed3f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0c0ed3f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a95a243 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"a95a243\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd6cbb elementor-widget elementor-widget-text-editor\" data-id=\"cdd6cbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre de mon BUT Techniques de Commercialisation, j\u2019ai particip\u00e9 \u00e0 un projet appel\u00e9 <b>Raid Vente<\/b>, o\u00f9 nous devions, en \u00e9quipe, cr\u00e9er une activit\u00e9 commerciale de A \u00e0 Z.<\/p><p>Nous avons imagin\u00e9 une <b>identit\u00e9 de marque <\/b>(nom, logo, charte graphique), choisi des produits \u00e0 vendre et mis en place une <b>strat\u00e9gie de communication<\/b>, notamment sur les r\u00e9seaux sociaux. Nous avons ensuite recherch\u00e9 des <b>lieux de vente<\/b>, n\u00e9goci\u00e9 avec des partenaires et organis\u00e9 la vente directe au public. Cette exp\u00e9rience m\u2019a permis de d\u00e9couvrir toutes les \u00e9tapes d\u2019un projet commercial terrain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c4547b e-flex e-con-boxed e-con e-parent\" data-id=\"7c4547b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-340aa9b e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"340aa9b\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d15cd58 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"d15cd58\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/mpXJJMqB4I8?si=EkerYtBwFYBoMlAh&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae8c304 e-flex e-con-boxed e-con e-parent\" data-id=\"ae8c304\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-845abb1 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"845abb1\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c07f445 elementor-widget elementor-widget-heading\" data-id=\"c07f445\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comp\u00e9tences d\u00e9velopp\u00e9es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c709400 elementor-widget elementor-widget-text-editor\" data-id=\"c709400\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Cr\u00e9ation d\u2019une identit\u00e9 de marque<\/li><li>Prospection de lieux de vente<\/li><li>Vente directe et relation client<\/li><li>Communication sur les r\u00e9seaux sociaux<\/li><li><span style=\"font-size: 16px;\">Organisation et travail d\u2019\u00e9quipe<\/span><\/li><\/ul><p><b>Conclusion : <\/b>Ce projet concret m\u2019a appris \u00e0 <b>travailler efficacement en groupe<\/b>, \u00e0 \u00eatre r\u00e9active et \u00e0 m\u2019adapter rapidement aux contraintes du terrain.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4aabc2f e-flex e-con-boxed e-con e-parent\" data-id=\"4aabc2f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df1c07b e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"df1c07b\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db15b3a elementor-widget elementor-widget-heading\" data-id=\"db15b3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">05<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a552984 elementor-widget elementor-widget-heading\" data-id=\"a552984\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> La communication <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9adcd66 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9adcd66\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af1a16e e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"af1a16e\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a8ebe elementor-widget elementor-widget-text-editor\" data-id=\"e8a8ebe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre de notre formation en Techniques de Commercialisation, nous avons men\u00e9 une campagne de communication sur un th\u00e8me aussi sensible que fondamental : la <b>sant\u00e9 mentale chez les jeunes<\/b>.<\/p><p>L\u2019objectif \u00e9tait de sensibiliser les \u00e9tudiants de l\u2019IUT \u00e0 cette probl\u00e9matique en devenant, nous-m\u00eames, <b>ambassadeurs de la sant\u00e9 mentale<\/b>. En \u00e9quipe, nous avons con\u00e7u une <b>strat\u00e9gie de communication multicanale<\/b>. Nous avons cr\u00e9\u00e9 des <b>affiches <\/b>fortes en messages et en visuels, r\u00e9alis\u00e9 des <b>posts Instagram <\/b>bas\u00e9s sur des t\u00e9moignages r\u00e9els, et con\u00e7u un <b>contenu TikTok <\/b>pour toucher un public jeune, via un ton plus direct et viral. Nos supports ont \u00e9t\u00e9 diffus\u00e9s dans les locaux de l\u2019IUT, sur les \u00e9crans d&rsquo;affichage et sur les r\u00e9seaux sociaux de l\u2019\u00e9tablissement.<\/p><p>Notre message \u00e9tait clair : <b>changer les vies, pas seulement d\u00e9fendre une cause<\/b>. \u00c0 travers des visuels percutants et des messages porteurs d\u2019espoir, nous avons cherch\u00e9 \u00e0 <b>lib\u00e9rer la parole<\/b>, <b>briser les tabous<\/b>, et encourager les \u00e9tudiants \u00e0 <b>chercher du soutien <\/b>en cas de mal-\u00eatre.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59f5f40 e-flex e-con-boxed e-con e-parent\" data-id=\"59f5f40\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5da2852 e-con-full e-flex e-con e-child\" data-id=\"5da2852\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7643fbb elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"7643fbb\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/MIMIAGUE_Lea\/wp-content\/uploads\/2025\/06\/IMG_0086-1.jpg\" alt=\"Screenshot\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/MIMIAGUE_Lea\/wp-content\/uploads\/2025\/06\/IMG_0087-1.jpg\" alt=\"Screenshot\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/MIMIAGUE_Lea\/wp-content\/uploads\/2025\/06\/IMG_0088-1.jpg\" alt=\"Screenshot\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 sur 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/MIMIAGUE_Lea\/wp-content\/uploads\/2025\/06\/IMG_0090-1.jpg\" alt=\"Screenshot\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf9e259 e-flex e-con-boxed e-con e-parent\" data-id=\"cf9e259\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dd6d2a0 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"dd6d2a0\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b742b elementor-widget elementor-widget-heading\" data-id=\"d4b742b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comp\u00e9tences d\u00e9velopp\u00e9es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa4d2da elementor-widget elementor-widget-text-editor\" data-id=\"fa4d2da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Cr\u00e9ation de supports de communication visuelle et digitale<\/li><li>\u00c9laboration d\u2019une strat\u00e9gie de communication institutionnelle<\/li><li>Sensibilit\u00e9 \u00e0 un sujet complexe et posture \u00e9thique<\/li><li>Prise de parole en public lors de la pr\u00e9sentation orale<\/li><li>Travail d\u2019\u00e9quipe et gestion de projet autour d\u2019un th\u00e8me soci\u00e9tal<\/li><\/ul><p><b>Conclusion : <\/b>Ce projet m\u2019a permis de prendre conscience du <b>pouvoir de la communication <\/b>sur des sujets humains et sensibles. Il m\u2019a appris \u00e0 travailler avec empathie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb000fc e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"eb000fc\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c324d2 e-con-full e-flex e-con e-child\" data-id=\"9c324d2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54e7621 elementor-widget elementor-widget-heading\" data-id=\"54e7621\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Et la suite ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca5cee3 elementor-widget elementor-widget-text-editor\" data-id=\"ca5cee3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apr\u00e8s l\u2019obtention de mon <b>BUT Techniques de Commercialisation<\/b>, j\u2019ai d\u00e9cid\u00e9 de poursuivre mes \u00e9tudes avec un <b>Master Programme Grande \u00c9cole <\/b>\u00e0 Bordeaux, en me sp\u00e9cialisant dans le <b>management <\/b>avec une option <b>Business International<\/b>. Cette formation me permettra de renforcer mes comp\u00e9tences en management tout en approfondissant mes connaissances sur les enjeux commerciaux \u00e0 l\u2019\u00e9chelle mondiale.<\/p><p>En parall\u00e8le de mes \u00e9tudes, je serai en <b>alternance en tant que manager de commerce<\/b>. Ce poste me permettra d\u2019acqu\u00e9rir une exp\u00e9rience pratique dans la gestion d\u2019\u00e9quipe, l\u2019optimisation des performances commerciales et la mise en place de strat\u00e9gies pour dynamiser les ventes dans un environnement de grande distribution. Gr\u00e2ce \u00e0 cette alternance, je pourrai mettre en application les comp\u00e9tences acquises tout au long de ma formation et d\u00e9velopper des projets concrets en lien avec les besoins de l\u2019entreprise.<\/p><p>Mon option <b>Business International <\/b>me permettra de me sp\u00e9cialiser davantage dans les enjeux du commerce international. Comprendre les dynamiques des march\u00e9s mondiaux, ainsi que les strat\u00e9gies commerciales et marketing adapt\u00e9es aux diff\u00e9rentes cultures et r\u00e9gions, sera un atout majeur pour travailler dans un secteur de plus en plus globalis\u00e9. Cette sp\u00e9cialisation enrichira ma vision du commerce et me pr\u00e9parera \u00e0 relever les d\u00e9fis d\u2019un environnement international en constante \u00e9volution.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mon parcours universitaire et mes comp\u00e9tences acquises Le d\u00e9but ? Pourquoi j&rsquo;ai choisi le commerce Mon choix de m\u2019orienter vers le commerce s\u2019inscrit dans une v\u00e9ritable passion pour le domaine des affaires et des \u00e9changes humains. D\u00e8s mon ann\u00e9e de Bac STMG, sp\u00e9cialit\u00e9 mercatique, j\u2019ai d\u00e9couvert l\u2019importance des strat\u00e9gies commerciales et du marketing dans le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2245","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MIMIAGUE_Lea\/wp-json\/wp\/v2\/pages\/2245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MIMIAGUE_Lea\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MIMIAGUE_Lea\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MIMIAGUE_Lea\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MIMIAGUE_Lea\/wp-json\/wp\/v2\/comments?post=2245"}],"version-history":[{"count":130,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MIMIAGUE_Lea\/wp-json\/wp\/v2\/pages\/2245\/revisions"}],"predecessor-version":[{"id":2632,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MIMIAGUE_Lea\/wp-json\/wp\/v2\/pages\/2245\/revisions\/2632"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MIMIAGUE_Lea\/wp-json\/wp\/v2\/media?parent=2245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}