{"id":1299,"date":"2025-06-08T20:21:15","date_gmt":"2025-06-08T18:21:15","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/?p=1299"},"modified":"2025-06-09T21:53:48","modified_gmt":"2025-06-09T19:53:48","slug":"campagne-de-communication-essi","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/campagne-de-communication-essi\/","title":{"rendered":"Campagne de communication ESSI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1299\" class=\"elementor elementor-1299\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62d221cf e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"62d221cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30afce7d elementor-widget elementor-widget-text-editor\" data-id=\"30afce7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-400480c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"400480c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d0d1b8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6d0d1b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26bcbb9 elementor-widget elementor-widget-heading\" data-id=\"26bcbb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campagne de communication ESSI <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c669eb elementor-widget elementor-widget-text-editor\" data-id=\"2c669eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1842\" data-end=\"2190\">Cette campagne est un <strong data-start=\"1864\" data-end=\"1911\">exemple fort de communication non-marchande<\/strong> qui s\u2019appuie sur les <strong data-start=\"1933\" data-end=\"1962\">fondamentaux du marketing<\/strong> : connaissance de la cible, \u00e9motion, canal adapt\u00e9, design coh\u00e9rent.<br data-start=\"2030\" data-end=\"2033\" \/>Elle montre comment la <strong data-start=\"2056\" data-end=\"2117\">communication peut \u00eatre un levier d\u2019impact social positif<\/strong>, en <strong data-start=\"2122\" data-end=\"2147\">touchant les \u00e9motions<\/strong> pour encourager la solidarit\u00e9 et l\u2019action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b61aa0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9b61aa0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3be773b elementor-widget elementor-widget-image\" data-id=\"3be773b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-content\/uploads\/2025\/06\/Presentation-campagne-de-com-ESSI-1024x576.png\" class=\"attachment-large size-large wp-image-1301\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-content\/uploads\/2025\/06\/Presentation-campagne-de-com-ESSI-1024x576.png 1024w, https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-content\/uploads\/2025\/06\/Presentation-campagne-de-com-ESSI-300x169.png 300w, https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-content\/uploads\/2025\/06\/Presentation-campagne-de-com-ESSI-768x432.png 768w, https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-content\/uploads\/2025\/06\/Presentation-campagne-de-com-ESSI-1536x864.png 1536w, https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-content\/uploads\/2025\/06\/Presentation-campagne-de-com-ESSI.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b7f6c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d4b7f6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.canva.com\/design\/DAGEudh2E5E\/ZUxIZom21XmUg4qxxBSKRA\/view?utm_content=DAGEudh2E5E&#038;utm_campaign=share_your_design&#038;utm_medium=link2&#038;utm_source=shareyourdesignpanel\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cliquez ici<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Campagne de communication ESSI Cette campagne est un exemple fort de communication non-marchande qui s\u2019appuie sur les fondamentaux du marketing : connaissance de la cible, \u00e9motion, canal adapt\u00e9, design coh\u00e9rent.Elle montre comment la communication peut \u00eatre un levier d\u2019impact social positif, en touchant les \u00e9motions pour encourager la solidarit\u00e9 et l\u2019action. Cliquez ici<\/p>\n","protected":false},"author":1,"featured_media":1301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/posts\/1299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/comments?post=1299"}],"version-history":[{"count":7,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/posts\/1299\/revisions"}],"predecessor-version":[{"id":1384,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/posts\/1299\/revisions\/1384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/media\/1301"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/media?parent=1299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/categories?post=1299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/tags?post=1299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}