{"id":1322,"date":"2025-06-08T20:46:14","date_gmt":"2025-06-08T18:46:14","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/?p=1322"},"modified":"2025-06-09T21:55:47","modified_gmt":"2025-06-09T19:55:47","slug":"preparation-entretien-de-vente-b2b","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/preparation-entretien-de-vente-b2b\/","title":{"rendered":"Pr\u00e9paration entretien de vente b2b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1322\" class=\"elementor elementor-1322\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62d221cf e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"62d221cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30afce7d elementor-widget elementor-widget-text-editor\" data-id=\"30afce7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-400480c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"400480c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d0d1b8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6d0d1b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26bcbb9 elementor-widget elementor-widget-heading\" data-id=\"26bcbb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00e9paration entretien de vente en b2b en europe <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c669eb elementor-widget elementor-widget-text-editor\" data-id=\"2c669eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote data-start=\"1799\" data-end=\"2028\">\n<p data-start=\"1801\" data-end=\"2028\">Dans ce cas de vente BtoB, nous avons simul\u00e9 une n\u00e9gociation commerciale visant \u00e0 introduire l\u2019huile moteur <strong data-start=\"168\" data-end=\"183\">Total Rubia<\/strong> sur le march\u00e9 norv\u00e9gien. En ciblant un distributeur local strat\u00e9gique, l\u2019objectif \u00e9tait de proposer une solution technique performante, respectueuse des normes environnementales (Euro 5 et 6), et adapt\u00e9e aux conditions extr\u00eames du pays. La d\u00e9marche a int\u00e9gr\u00e9 une <strong data-start=\"447\" data-end=\"469\">analyse culturelle<\/strong>, un <strong data-start=\"474\" data-end=\"510\">argumentaire structur\u00e9 (SONCASE)<\/strong>, et une <strong data-start=\"519\" data-end=\"544\">offre orient\u00e9e valeur<\/strong>. Cette approche d\u00e9montre notre capacit\u00e9 \u00e0 mener une vente complexe \u00e0 l\u2019international en construisant un partenariat durable et pertinent.<\/p>\n<\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b61aa0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9b61aa0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3be773b elementor-widget elementor-widget-image\" data-id=\"3be773b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-content\/uploads\/2025\/06\/Presentation-professionnel-marketing-sobre-elegant-minimaliste-blanc-noir-1-1024x576.png\" class=\"attachment-large size-large wp-image-1327\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-content\/uploads\/2025\/06\/Presentation-professionnel-marketing-sobre-elegant-minimaliste-blanc-noir-1-1024x576.png 1024w, https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-content\/uploads\/2025\/06\/Presentation-professionnel-marketing-sobre-elegant-minimaliste-blanc-noir-1-300x169.png 300w, https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-content\/uploads\/2025\/06\/Presentation-professionnel-marketing-sobre-elegant-minimaliste-blanc-noir-1-768x432.png 768w, https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-content\/uploads\/2025\/06\/Presentation-professionnel-marketing-sobre-elegant-minimaliste-blanc-noir-1-1536x864.png 1536w, https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-content\/uploads\/2025\/06\/Presentation-professionnel-marketing-sobre-elegant-minimaliste-blanc-noir-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b7f6c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d4b7f6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-content\/uploads\/2025\/06\/Presentation-professionnel-marketing-sobre-elegant-minimaliste-blanc-noir-1-2.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cliquez ici<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pr\u00e9paration entretien de vente en b2b en europe Dans ce cas de vente BtoB, nous avons simul\u00e9 une n\u00e9gociation commerciale visant \u00e0 introduire l\u2019huile moteur Total Rubia sur le march\u00e9 norv\u00e9gien. En ciblant un distributeur local strat\u00e9gique, l\u2019objectif \u00e9tait de proposer une solution technique performante, respectueuse des normes environnementales (Euro 5 et 6), et adapt\u00e9e aux conditions extr\u00eames du pays. La d\u00e9marche a int\u00e9gr\u00e9 une analyse culturelle, un argumentaire structur\u00e9 (SONCASE), et une offre orient\u00e9e valeur. Cette approche d\u00e9montre notre capacit\u00e9 \u00e0 mener une vente complexe \u00e0 l\u2019international en construisant un partenariat durable et pertinent. Cliquez ici<\/p>\n","protected":false},"author":1,"featured_media":1324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vente"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/posts\/1322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/comments?post=1322"}],"version-history":[{"count":7,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/posts\/1322\/revisions"}],"predecessor-version":[{"id":1393,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/posts\/1322\/revisions\/1393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/media\/1324"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/media?parent=1322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/categories?post=1322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/MOUNAL_Mathieu\/wp-json\/wp\/v2\/tags?post=1322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}