{"id":2250,"date":"2025-03-03T11:50:50","date_gmt":"2025-03-03T10:50:50","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/?page_id=2250"},"modified":"2025-06-12T13:36:32","modified_gmt":"2025-06-12T11:36:32","slug":"mes-competences","status":"publish","type":"page","link":"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/mes-competences\/","title":{"rendered":"Mes Comp\u00e9tences"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2250\" class=\"elementor elementor-2250\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0861609 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"0861609\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f3bfd7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9f3bfd7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae6fc0 elementor-widget elementor-widget-heading\" data-id=\"4ae6fc0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mes Comp\u00e9tences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5ac5c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8d5ac5c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22cb014 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"22cb014\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2535b8c elementor-widget elementor-widget-spacer\" data-id=\"2535b8c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f082c78 elementor-widget elementor-widget-text-editor\" data-id=\"f082c78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-size: medium;\"><span style=\"caret-color: #000000;\">Lors de mon parcours en BUT Techniques de Commercialisation, j\u2019ai d\u00e9couvert les bases de la vente, du marketing et de la communication. En deuxi\u00e8me ann\u00e9e, je me suis orient\u00e9 vers le marketing digital, ce qui m\u2019a permis de me sp\u00e9cialiser de mani\u00e8re plus concr\u00e8tes . Ci-dessous vous trouverez des exemples de mes r\u00e9alisations acad\u00e9mique.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0372ca e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e0372ca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d66b2de elementor-widget elementor-widget-heading\" data-id=\"d66b2de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c726e36 elementor-widget elementor-widget-progress\" data-id=\"c726e36\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"95\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"95\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">95%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-209640d elementor-widget elementor-widget-spacer\" data-id=\"209640d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf194da e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"cf194da\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1401641 elementor-widget elementor-widget-video\" data-id=\"1401641\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/L4kVn47zfeo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7a0fbc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a7a0fbc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5abc956 elementor-widget elementor-widget-spacer\" data-id=\"5abc956\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60bb25a elementor-widget elementor-widget-heading\" data-id=\"60bb25a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mes diff\u00e9rentes r\u00e9alisations : <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72b6f82 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"72b6f82\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-96509ec e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"96509ec\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1eb2d elementor-widget elementor-widget-image\" data-id=\"3c1eb2d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/1611054356571.jpg-1024x512.png\" class=\"attachment-large size-large wp-image-2747\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/1611054356571.jpg-1024x512.png 1024w, https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/1611054356571.jpg-300x150.png 300w, https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/1611054356571.jpg-768x384.png 768w, https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/1611054356571.jpg-1536x768.png 1536w, https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/1611054356571.jpg-2048x1024.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f878e25 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f878e25\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.canva.com\/design\/DAGqD7K2cmk\/aJpwssLge1dIpzAQGsA1sA\/view?utm_content=DAGqD7K2cmk&#038;utm_campaign=designshare&#038;utm_medium=link2&#038;utm_source=uniquelinks&#038;utlId=h24a2cfe9b2\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Catalogue de pr\u00e9sentation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ef0e85 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"8ef0e85\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8b3d0 elementor-widget elementor-widget-text-editor\" data-id=\"ed8b3d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre d\u2019un exercice de simulation de vente, j\u2019ai r\u00e9alis\u00e9 en bin\u00f4me un entretien commercial visant \u00e0 proposer une offre d\u2019abonnement \u00e0 la salle de sport Lady Concept \u00e0 un comit\u00e9 d\u2019entreprise. Cette mise en situation m\u2019a permis de m\u2019entra\u00eener \u00e0 construire un argumentaire adapt\u00e9, \u00e0 pratiquer l\u2019\u00e9coute active et \u00e0 ajuster mon discours aux besoins sp\u00e9cifiques d\u2019un client professionnel. Cet exercice a \u00e9galement renforc\u00e9 ma capacit\u00e9 \u00e0 collaborer efficacement et \u00e0 structurer un \u00e9change commercial en BtoB.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-685ded2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"685ded2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-810ed88 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"810ed88\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a143c42 elementor-widget elementor-widget-text-editor\" data-id=\"a143c42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans un second exercice de simulation, j\u2019ai occup\u00e9 le r\u00f4le de commercial pour la marque Les Petits Fruits, avec pour objectif de vendre des confitures artisanales \u00e0 un h\u00f4tel. Cette mise en situation m\u2019a permis de d\u00e9velopper une approche argument\u00e9e orient\u00e9e produit, tout en tenant compte des attentes sp\u00e9cifiques d\u2019un client professionnel dans le secteur de l\u2019h\u00f4tellerie. Ce travail m\u2019a aid\u00e9 \u00e0 am\u00e9liorer mes comp\u00e9tences en n\u00e9gociation, en adaptation du discours, et en gestion d\u2019un entretien de vente en BtoB.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51558a2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"51558a2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afbc10d elementor-widget elementor-widget-image\" data-id=\"afbc10d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"212\" height=\"212\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/images.jpeg\" class=\"attachment-large size-large wp-image-2759\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/images.jpeg 212w, https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/images-150x150.jpeg 150w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f72f61 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6f72f61\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.canva.com\/design\/DAGqD2tkEiM\/kXudgAHS9OhPnrfk52uMLw\/view?utm_content=DAGqD2tkEiM&#038;utm_campaign=designshare&#038;utm_medium=link2&#038;utm_source=uniquelinks&#038;utlId=h44e39ee759\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Catalogue produits<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9519658 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9519658\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a00f1a elementor-widget elementor-widget-heading\" data-id=\"8a00f1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d54eb elementor-widget elementor-widget-progress\" data-id=\"74d54eb\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"90\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"90\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">90%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b44c0 elementor-widget elementor-widget-spacer\" data-id=\"d5b44c0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2ec59 elementor-widget elementor-widget-video\" data-id=\"ce2ec59\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/kc3LxrTkL60&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-290a9c8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"290a9c8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa0f11 elementor-widget elementor-widget-spacer\" data-id=\"1fa0f11\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3543057 elementor-widget elementor-widget-heading\" data-id=\"3543057\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mes diff\u00e9rentes r\u00e9alisations : <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8ecf62 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b8ecf62\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-736a0aa e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"736a0aa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c749f21 elementor-widget elementor-widget-image\" data-id=\"c749f21\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"684\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/14973.jpeg\" class=\"attachment-large size-large wp-image-2776\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/14973.jpeg 960w, https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/14973-300x214.jpeg 300w, https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/14973-768x547.jpeg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f85bdbb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f85bdbb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.canva.com\/design\/DAGqDzrE3P0\/6BiGPIG-BH0Ter9cjFc1pg\/view?utm_content=DAGqDzrE3P0&#038;utm_campaign=designshare&#038;utm_medium=link2&#038;utm_source=uniquelinks&#038;utlId=h799bc10b74\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00c9tude de cas <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3db6fff e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3db6fff\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c74c86 elementor-widget elementor-widget-text-editor\" data-id=\"1c74c86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre d\u2019un projet marketing, j\u2019ai r\u00e9alis\u00e9 une \u00e9tude de march\u00e9 sur le secteur de la bi\u00e8re. L\u2019objectif \u00e9tait d\u2019analyser les tendances de consommation, d\u2019identifier les profils de clients et d\u2019\u00e9valuer les opportunit\u00e9s pour le lancement d\u2019un nouveau produit. Ce travail m\u2019a permis de mobiliser des comp\u00e9tences en recherche, en analyse de donn\u00e9es et en synth\u00e8se, tout en d\u00e9veloppant une vision plus strat\u00e9gique du marketing produit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63dbea6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"63dbea6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1efd60a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1efd60a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29144cc elementor-widget elementor-widget-text-editor\" data-id=\"29144cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre d\u2019un cours de strat\u00e9gie marketing, nous avons r\u00e9alis\u00e9 en \u00e9quipe une \u00e9tude de cas sur deux magasins Biocoop situ\u00e9s dans la m\u00eame ville, l\u2019un en centre-ville, l\u2019autre en p\u00e9riph\u00e9rie. \u00c0 partir de documents d\u00e9taill\u00e9s, nous avons \u00e9tabli un SWOT pour chacun, puis d\u00e9velopp\u00e9 une strat\u00e9gie marketing compl\u00e8te en mobilisant les 4P. Pour enrichir notre analyse, nous avons visit\u00e9 plusieurs Biocoop afin d\u2019observer leur offre et nous en inspirer. Ce projet concret nous a permis de travailler en autonomie, d\u2019appliquer nos connaissances \u00e0 un cas r\u00e9aliste et de formuler des recommandations adapt\u00e9es \u00e0 chaque point de vente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1c9cd1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d1c9cd1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4495b2d elementor-widget elementor-widget-image\" data-id=\"4495b2d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/67fe53bd30000091a127c4f9.webp\" class=\"attachment-large size-large wp-image-2780\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/67fe53bd30000091a127c4f9.webp 960w, https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/67fe53bd30000091a127c4f9-300x300.webp 300w, https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/67fe53bd30000091a127c4f9-150x150.webp 150w, https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/67fe53bd30000091a127c4f9-768x768.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc584b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8dc584b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.canva.com\/design\/DAGqDaaBn7Q\/_JgAVtNMvv34ETUyR7zlAg\/view?utm_content=DAGqDaaBn7Q&#038;utm_campaign=designshare&#038;utm_medium=link2&#038;utm_source=uniquelinks&#038;utlId=h248747369e\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00c9tude de cas <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3db4f2e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3db4f2e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-595bb46 elementor-widget elementor-widget-heading\" data-id=\"595bb46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Digitale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e7e12 elementor-widget elementor-widget-progress\" data-id=\"a0e7e12\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"80\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"80\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">80%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb79e97 elementor-widget elementor-widget-spacer\" data-id=\"bb79e97\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb28f48 elementor-widget elementor-widget-video\" data-id=\"fb28f48\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=PPYFQYX1t6k&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5f4601 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d5f4601\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3358e48 elementor-widget elementor-widget-spacer\" data-id=\"3358e48\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98cc8f elementor-widget elementor-widget-heading\" data-id=\"a98cc8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mes diff\u00e9rentes r\u00e9alisations : <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75c8c20 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"75c8c20\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a621cf e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2a621cf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ca1dd elementor-widget elementor-widget-image\" data-id=\"b1ca1dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/Logo_Up___2.png\" class=\"attachment-large size-large wp-image-2795\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/Logo_Up___2.png 1000w, https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/Logo_Up___2-300x300.png 300w, https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/Logo_Up___2-150x150.png 150w, https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/Logo_Up___2-768x768.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d25f9c2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d25f9c2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/Dans%20le%20cadre%20de%20ce%20projet,%20j\u2019ai%20men\u00e9%20une%20analyse%20de%20l\u2019activit\u00e9%20digitale%20de%20l\u2019entreprise%20UP\u00c9.%20L\u2019objectif%20\u00e9tait%20d\u2019\u00e9valuer%20sa%20pr\u00e9sence%20en%20ligne,%20la%20coh\u00e9rence%20de%20son%20image%20de%20marque%20et%20l\u2019efficacit\u00e9%20de%20ses%20actions%20sur%20les%20r\u00e9seaux%20sociaux%20et%20autres%20canaux%20digitaux.%20Cette%20analyse%20s\u2019est%20appuy\u00e9e%20sur%20des%20crit\u00e8res%20tels%20que%20la%20fr\u00e9quence%20des%20publications,%20l\u2019engagement%20des%20communaut\u00e9s,%20la%20qualit\u00e9%20du%20contenu%20et%20le%20r\u00e9f\u00e9rencement.%20Elle%20m\u2019a%20permis%20de%20mieux%20comprendre%20les%20enjeux%20du%20marketing%20digital,%20d\u2019identifier%20des%20axes%20d\u2019am\u00e9lioration%20et%20de%20proposer%20des%20recommandations%20concr\u00e8tes%20pour%20renforcer%20la%20visibilit\u00e9%20et%20la%20performance%20num\u00e9rique%20de%20la%20marque.\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00c9tude de cas <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8677dc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e8677dc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c866e elementor-widget elementor-widget-text-editor\" data-id=\"e7c866e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre de ce projet, j\u2019ai men\u00e9 une analyse de l\u2019activit\u00e9 digitale de l\u2019entreprise UP\u00c9. L\u2019objectif \u00e9tait d\u2019\u00e9valuer sa pr\u00e9sence en ligne, la coh\u00e9rence de son image de marque et l\u2019efficacit\u00e9 de ses actions sur les r\u00e9seaux sociaux et autres canaux digitaux. Cette analyse s\u2019est appuy\u00e9e sur des crit\u00e8res tels que la fr\u00e9quence des publications, l\u2019engagement des communaut\u00e9s, la qualit\u00e9 du contenu et le r\u00e9f\u00e9rencement. Elle m\u2019a permis de mieux comprendre les enjeux du marketing digital, d\u2019identifier des axes d\u2019am\u00e9lioration et de proposer des recommandations concr\u00e8tes pour renforcer la visibilit\u00e9 et la performance num\u00e9rique de la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e14ebc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"0e14ebc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-310b395 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"310b395\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3abecef elementor-widget elementor-widget-text-editor\" data-id=\"3abecef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>J\u2019ai r\u00e9alis\u00e9 une analyse d\u2019un site internet d\u00e9di\u00e9 \u00e0 la digitalisation de la gestion des stocks pour un restaurant. L\u2019\u00e9tude portait sur l\u2019ergonomie, la clart\u00e9 des fonctionnalit\u00e9s et l\u2019efficacit\u00e9 de la navigation. Ce travail m\u2019a permis d\u2019\u00e9valuer la capacit\u00e9 d\u2019un outil digital \u00e0 r\u00e9pondre \u00e0 des besoins concrets en restauration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e05eec e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3e05eec\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be31e39 elementor-widget elementor-widget-image\" data-id=\"be31e39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"312\" height=\"324\" src=\"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/Capture-decran-2024-06-03-a-21.09.36.png\" class=\"attachment-large size-large wp-image-2800\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/Capture-decran-2024-06-03-a-21.09.36.png 312w, https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-content\/uploads\/2025\/06\/Capture-decran-2024-06-03-a-21.09.36-289x300.png 289w\" sizes=\"(max-width: 312px) 100vw, 312px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c637628 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c637628\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.canva.com\/design\/DAGqD9LJxFo\/EO9_PeAen0B5itZY90HXGw\/view?utm_content=DAGqD9LJxFo&#038;utm_campaign=designshare&#038;utm_medium=link2&#038;utm_source=uniquelinks&#038;utlId=hdbce0341c4\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00c9tude de cas <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-835bbb7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"835bbb7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a8d76 elementor-widget elementor-widget-heading\" data-id=\"d7a8d76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communication <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b0bd7 elementor-widget elementor-widget-progress\" data-id=\"62b0bd7\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"85\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"85\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">85%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-622597a elementor-widget elementor-widget-video\" data-id=\"622597a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Xba9pyWux8I&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a698fdd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a698fdd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f5b59e elementor-widget elementor-widget-text-editor\" data-id=\"7f5b59e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ci-dessus, vous trouverez une campagne de communication r\u00e9alis\u00e9e en \u00e9quipe de trois, visant \u00e0 sensibiliser aux risques li\u00e9s \u00e0 la sant\u00e9 mentale chez les \u00e9tudiants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1febc3a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1febc3a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bb1364 elementor-widget elementor-widget-heading\" data-id=\"8bb1364\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GESTION DE PROJET <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c29b204 elementor-widget elementor-widget-progress\" data-id=\"c29b204\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"90\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"90\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">90%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6dca2 elementor-widget elementor-widget-video\" data-id=\"2b6dca2\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/11E0q1bCy_c&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78c8f44 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"78c8f44\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bcb105 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0bcb105\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Rapport du projet<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df089c1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"df089c1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20902ce elementor-widget elementor-widget-spacer\" data-id=\"20902ce\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad29e41 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ad29e41\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mes Comp\u00e9tences Lors de mon parcours en BUT Techniques de Commercialisation, j\u2019ai d\u00e9couvert les bases de la vente, du marketing et de la communication. En deuxi\u00e8me ann\u00e9e, je me suis orient\u00e9 vers le marketing digital, ce qui m\u2019a permis de me sp\u00e9cialiser de mani\u00e8re plus concr\u00e8tes . Ci-dessous vous trouverez des exemples de mes r\u00e9alisations acad\u00e9mique. Vente 95% Mes diff\u00e9rentes r\u00e9alisations : Catalogue de pr\u00e9sentation Dans le cadre d\u2019un exercice de simulation de vente, j\u2019ai r\u00e9alis\u00e9 en bin\u00f4me un entretien commercial visant \u00e0 proposer une offre d\u2019abonnement \u00e0 la salle de sport Lady Concept \u00e0 un comit\u00e9 d\u2019entreprise. Cette mise en situation m\u2019a permis de m\u2019entra\u00eener \u00e0 construire un argumentaire adapt\u00e9, \u00e0 pratiquer l\u2019\u00e9coute active et \u00e0 ajuster mon discours aux besoins sp\u00e9cifiques d\u2019un client professionnel. Cet exercice a \u00e9galement renforc\u00e9 ma capacit\u00e9 \u00e0 collaborer efficacement et \u00e0 structurer un \u00e9change commercial en BtoB. Dans un second exercice de simulation, j\u2019ai occup\u00e9 le r\u00f4le de commercial pour la marque Les Petits Fruits, avec pour objectif de vendre des confitures artisanales \u00e0 un h\u00f4tel. Cette mise en situation m\u2019a permis de d\u00e9velopper une approche argument\u00e9e orient\u00e9e produit, tout en tenant compte des attentes sp\u00e9cifiques d\u2019un client professionnel dans le secteur de l\u2019h\u00f4tellerie. Ce travail m\u2019a aid\u00e9 \u00e0 am\u00e9liorer mes comp\u00e9tences en n\u00e9gociation, en adaptation du discours, et en gestion d\u2019un entretien de vente en BtoB. Catalogue produits Marketing 90% Mes diff\u00e9rentes r\u00e9alisations : \u00c9tude de cas Dans le cadre d\u2019un projet marketing, j\u2019ai r\u00e9alis\u00e9 une \u00e9tude de march\u00e9 sur le secteur de la bi\u00e8re. L\u2019objectif \u00e9tait d\u2019analyser les tendances de consommation, d\u2019identifier les profils de clients et d\u2019\u00e9valuer les opportunit\u00e9s pour le lancement d\u2019un nouveau produit. Ce travail m\u2019a permis de mobiliser des comp\u00e9tences en recherche, en analyse de donn\u00e9es et en synth\u00e8se, tout en d\u00e9veloppant une vision plus strat\u00e9gique du marketing produit. Dans le cadre d\u2019un cours de strat\u00e9gie marketing, nous avons r\u00e9alis\u00e9 en \u00e9quipe une \u00e9tude de cas sur deux magasins Biocoop situ\u00e9s dans la m\u00eame ville, l\u2019un en centre-ville, l\u2019autre en p\u00e9riph\u00e9rie. \u00c0 partir de documents d\u00e9taill\u00e9s, nous avons \u00e9tabli un SWOT pour chacun, puis d\u00e9velopp\u00e9 une strat\u00e9gie marketing compl\u00e8te en mobilisant les 4P. Pour enrichir notre analyse, nous avons visit\u00e9 plusieurs Biocoop afin d\u2019observer leur offre et nous en inspirer. Ce projet concret nous a permis de travailler en autonomie, d\u2019appliquer nos connaissances \u00e0 un cas r\u00e9aliste et de formuler des recommandations adapt\u00e9es \u00e0 chaque point de vente. \u00c9tude de cas Marketing Digitale 80% Mes diff\u00e9rentes r\u00e9alisations : \u00c9tude de cas Dans le cadre de ce projet, j\u2019ai men\u00e9 une analyse de l\u2019activit\u00e9 digitale de l\u2019entreprise UP\u00c9. L\u2019objectif \u00e9tait d\u2019\u00e9valuer sa pr\u00e9sence en ligne, la coh\u00e9rence de son image de marque et l\u2019efficacit\u00e9 de ses actions sur les r\u00e9seaux sociaux et autres canaux digitaux. Cette analyse s\u2019est appuy\u00e9e sur des crit\u00e8res tels que la fr\u00e9quence des publications, l\u2019engagement des communaut\u00e9s, la qualit\u00e9 du contenu et le r\u00e9f\u00e9rencement. Elle m\u2019a permis de mieux comprendre les enjeux du marketing digital, d\u2019identifier des axes d\u2019am\u00e9lioration et de proposer des recommandations concr\u00e8tes pour renforcer la visibilit\u00e9 et la performance num\u00e9rique de la marque. J\u2019ai r\u00e9alis\u00e9 une analyse d\u2019un site internet d\u00e9di\u00e9 \u00e0 la digitalisation de la gestion des stocks pour un restaurant. L\u2019\u00e9tude portait sur l\u2019ergonomie, la clart\u00e9 des fonctionnalit\u00e9s et l\u2019efficacit\u00e9 de la navigation. Ce travail m\u2019a permis d\u2019\u00e9valuer la capacit\u00e9 d\u2019un outil digital \u00e0 r\u00e9pondre \u00e0 des besoins concrets en restauration. \u00c9tude de cas Communication 85% https:\/\/youtu.be\/Xba9pyWux8I Ci-dessus, vous trouverez une campagne de communication r\u00e9alis\u00e9e en \u00e9quipe de trois, visant \u00e0 sensibiliser aux risques li\u00e9s \u00e0 la sant\u00e9 mentale chez les \u00e9tudiants. GESTION DE PROJET 90% Rapport du projet<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2250","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-json\/wp\/v2\/pages\/2250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-json\/wp\/v2\/comments?post=2250"}],"version-history":[{"count":104,"href":"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-json\/wp\/v2\/pages\/2250\/revisions"}],"predecessor-version":[{"id":2866,"href":"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-json\/wp\/v2\/pages\/2250\/revisions\/2866"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2024\/RAMET_Sacha\/wp-json\/wp\/v2\/media?parent=2250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}