{"id":971,"date":"2026-06-12T17:05:26","date_gmt":"2026-06-12T15:05:26","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/?p=971"},"modified":"2026-06-12T17:05:39","modified_gmt":"2026-06-12T15:05:39","slug":"marketing-projet-extension-de-marque","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/2026\/06\/12\/marketing-projet-extension-de-marque\/","title":{"rendered":"Marketing Projet : Extension de Marque"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"971\" class=\"elementor elementor-971\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f000b76 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no tmpcoder-jarallax-no tmpcoder-parallax-no tmpcoder-particle-no e-con e-parent\" data-id=\"f000b76\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41da0a6 elementor-widget elementor-widget-image\" data-id=\"41da0a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"626\" height=\"417\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-content\/uploads\/2026\/06\/concept-prisme-noir-genere-par-ia_268835-7011.jpg.png\" class=\"attachment-full size-full wp-image-906\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-content\/uploads\/2026\/06\/concept-prisme-noir-genere-par-ia_268835-7011.jpg.png 626w, https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-content\/uploads\/2026\/06\/concept-prisme-noir-genere-par-ia_268835-7011.jpg-300x200.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e611d13 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e611d13\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;lightSpeedIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mes Projets <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c89000 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no tmpcoder-jarallax-no tmpcoder-parallax-no tmpcoder-particle-no e-con e-parent\" data-id=\"4c89000\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77da072 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no tmpcoder-jarallax-no tmpcoder-parallax-no tmpcoder-particle-no e-con e-parent\" data-id=\"77da072\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4119a57 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no tmpcoder-jarallax-no tmpcoder-parallax-no tmpcoder-particle-no e-con e-child\" data-id=\"4119a57\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3913b elementor-widget elementor-widget-heading\" data-id=\"7b3913b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Extension de marque \u2014 La Laiti\u00e8re<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1b084 elementor-widget elementor-widget-text-editor\" data-id=\"ba1b084\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"87\" data-end=\"402\">Dans le cadre d\u2019un projet marketing r\u00e9alis\u00e9 en deuxi\u00e8me semestre de BUT Techniques de Commercialisation, j\u2019ai travaill\u00e9 en groupe sur une extension de marque pour <strong data-start=\"250\" data-end=\"265\">La Laiti\u00e8re<\/strong>. L\u2019objectif \u00e9tait d\u2019imaginer un nouveau produit coh\u00e9rent avec l\u2019identit\u00e9 de la marque, tout en r\u00e9pondant aux attentes des consommateurs.<\/p><p data-start=\"404\" data-end=\"760\">Nous avons choisi de cr\u00e9er un <strong data-start=\"434\" data-end=\"472\">yaourt \u00e0 boire destin\u00e9 aux adultes<\/strong>, en conservant l\u2019image traditionnelle et authentique de La Laiti\u00e8re, tout en int\u00e9grant une dimension plus moderne et \u00e9cologique. Ce projet nous a \u00e9galement permis d\u2019analyser les r\u00e9ponses d\u2019un questionnaire afin de mieux comprendre les habitudes d\u2019achat et les attentes li\u00e9es aux yaourts.<\/p><p data-start=\"762\" data-end=\"964\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"762\" data-end=\"791\">Comp\u00e9tences d\u00e9velopp\u00e9es :<\/strong> extension de marque, analyse de questionnaire, \u00e9tude consommateur, identit\u00e9 de marque, marketing produit, travail en groupe, utilisation de Sphinx et analyse des r\u00e9sultats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-257cce0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no tmpcoder-jarallax-no tmpcoder-parallax-no tmpcoder-particle-no e-con e-child\" data-id=\"257cce0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58fdefe elementor-widget elementor-widget-image\" data-id=\"58fdefe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"399\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-content\/uploads\/2026\/06\/MicrosoftTeams-image__1_-1024x638.webp\" class=\"attachment-large size-large wp-image-964\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-content\/uploads\/2026\/06\/MicrosoftTeams-image__1_-1024x638.webp 1024w, https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-content\/uploads\/2026\/06\/MicrosoftTeams-image__1_-300x187.webp 300w, https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-content\/uploads\/2026\/06\/MicrosoftTeams-image__1_-768x479.webp 768w, https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-content\/uploads\/2026\/06\/MicrosoftTeams-image__1_.webp 1383w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-388b5b1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no tmpcoder-jarallax-no tmpcoder-parallax-no tmpcoder-particle-no e-con e-parent\" data-id=\"388b5b1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c66542 elementor-widget elementor-widget-button\" data-id=\"3c66542\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/docs.google.com\/document\/d\/15vJx1sSTdbU46Hzaj6zHTiVbo-tuhVm3eMMyQPz15_Q\/edit?usp=sharing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cliquez ici<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mes Projets Extension de marque \u2014 La Laiti\u00e8re Dans le cadre d\u2019un projet marketing r\u00e9alis\u00e9 en deuxi\u00e8me semestre de BUT Techniques de Commercialisation, j\u2019ai travaill\u00e9 en groupe sur une extension de marque pour La Laiti\u00e8re. L\u2019objectif \u00e9tait d\u2019imaginer un nouveau produit coh\u00e9rent avec l\u2019identit\u00e9 de la marque, tout en r\u00e9pondant aux attentes des consommateurs. Nous avons choisi de cr\u00e9er un yaourt \u00e0 boire destin\u00e9 aux adultes, en conservant l\u2019image traditionnelle et authentique de La Laiti\u00e8re, tout en int\u00e9grant une dimension plus moderne et \u00e9cologique. Ce projet nous a \u00e9galement permis d\u2019analyser les r\u00e9ponses d\u2019un questionnaire afin de mieux comprendre les habitudes d\u2019achat et les attentes li\u00e9es aux yaourts. Comp\u00e9tences d\u00e9velopp\u00e9es : extension de marque, analyse de questionnaire, \u00e9tude consommateur, identit\u00e9 de marque, marketing produit, travail en groupe, utilisation de Sphinx et analyse des r\u00e9sultats. Cliquez ici<\/p>\n","protected":false},"author":1,"featured_media":964,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[6,1],"tags":[],"class_list":["post-971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-non-classe"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/posts\/971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/comments?post=971"}],"version-history":[{"count":2,"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/posts\/971\/revisions"}],"predecessor-version":[{"id":1049,"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/posts\/971\/revisions\/1049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/media\/964"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/media?parent=971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/categories?post=971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/tags?post=971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}