{"id":988,"date":"2026-06-12T17:04:59","date_gmt":"2026-06-12T15:04:59","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/?p=988"},"modified":"2026-06-12T17:05:04","modified_gmt":"2026-06-12T15:05:04","slug":"communication-projet-ail-noir","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/2026\/06\/12\/communication-projet-ail-noir\/","title":{"rendered":"Communication Projet : Ail Noir"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"988\" class=\"elementor elementor-988\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f000b76 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no tmpcoder-jarallax-no tmpcoder-parallax-no tmpcoder-particle-no e-con e-parent\" data-id=\"f000b76\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41da0a6 elementor-widget elementor-widget-image\" data-id=\"41da0a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"626\" height=\"417\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-content\/uploads\/2026\/06\/concept-prisme-noir-genere-par-ia_268835-7011.jpg.png\" class=\"attachment-full size-full wp-image-906\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-content\/uploads\/2026\/06\/concept-prisme-noir-genere-par-ia_268835-7011.jpg.png 626w, https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-content\/uploads\/2026\/06\/concept-prisme-noir-genere-par-ia_268835-7011.jpg-300x200.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e611d13 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e611d13\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;lightSpeedIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mes Projets <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c89000 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no tmpcoder-jarallax-no tmpcoder-parallax-no tmpcoder-particle-no e-con e-parent\" data-id=\"4c89000\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77da072 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no tmpcoder-jarallax-no tmpcoder-parallax-no tmpcoder-particle-no e-con e-parent\" data-id=\"77da072\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4119a57 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no tmpcoder-jarallax-no tmpcoder-parallax-no tmpcoder-particle-no e-con e-child\" data-id=\"4119a57\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3913b elementor-widget elementor-widget-heading\" data-id=\"7b3913b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plan de communication \u2014 La Panac\u00e9e Bio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1b084 elementor-widget elementor-widget-text-editor\" data-id=\"ba1b084\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"92\" data-end=\"449\">Dans le cadre d\u2019un projet de communication r\u00e9alis\u00e9 en deuxi\u00e8me semestre de BUT Techniques de Commercialisation, j\u2019ai travaill\u00e9 sur <strong data-start=\"223\" data-end=\"241\">La Panac\u00e9e Bio<\/strong>, une entreprise sp\u00e9cialis\u00e9e dans l\u2019ail noir. L\u2019objectif \u00e9tait d\u2019imaginer un plan de communication adapt\u00e9 \u00e0 un produit peu connu, afin de le rendre plus visible et plus attractif aupr\u00e8s de diff\u00e9rentes cibles.<\/p><p data-start=\"451\" data-end=\"818\">Ce projet m\u2019a permis de r\u00e9fl\u00e9chir aux moyens de communication les plus pertinents pour toucher les prospects, comme les r\u00e9seaux sociaux, le m\u00e9dia planning, les \u00e9v\u00e9nements, les actions offline et la cr\u00e9ation de contenus. Nous avons \u00e9galement travaill\u00e9 sur des id\u00e9es de goodies et d\u2019animations pour renforcer l\u2019image de marque et cr\u00e9er une communaut\u00e9 autour du produit.<\/p><p data-start=\"820\" data-end=\"1033\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"820\" data-end=\"849\">Comp\u00e9tences d\u00e9velopp\u00e9es :<\/strong> plan de communication, m\u00e9dia planning, analyse des cibles, strat\u00e9gie de communication, cr\u00e9ation de contenu, communication digitale, communication offline et valorisation d\u2019un produit.<\/p><p data-start=\"762\" data-end=\"964\" data-is-last-node=\"\" data-is-only-node=\"\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-257cce0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no tmpcoder-jarallax-no tmpcoder-parallax-no tmpcoder-particle-no e-con e-child\" data-id=\"257cce0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58fdefe elementor-widget elementor-widget-image\" data-id=\"58fdefe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-content\/uploads\/2026\/06\/Mes-stages-Publication-Instagram-45-6-819x1024.png\" class=\"attachment-large size-large wp-image-984\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-content\/uploads\/2026\/06\/Mes-stages-Publication-Instagram-45-6-819x1024.png 819w, https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-content\/uploads\/2026\/06\/Mes-stages-Publication-Instagram-45-6-240x300.png 240w, https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-content\/uploads\/2026\/06\/Mes-stages-Publication-Instagram-45-6-768x960.png 768w, https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-content\/uploads\/2026\/06\/Mes-stages-Publication-Instagram-45-6.png 1080w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-388b5b1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no tmpcoder-jarallax-no tmpcoder-parallax-no tmpcoder-particle-no e-con e-parent\" data-id=\"388b5b1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c66542 elementor-widget elementor-widget-button\" data-id=\"3c66542\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/docs.google.com\/document\/d\/1NFp8ZZL53FvvKuWWymHrTDi-N2neyACn\/edit?usp=sharing&#038;ouid=112111981214752613600&#038;rtpof=true&#038;sd=true\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cliquez ici<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mes Projets Plan de communication \u2014 La Panac\u00e9e Bio Dans le cadre d\u2019un projet de communication r\u00e9alis\u00e9 en deuxi\u00e8me semestre de BUT Techniques de Commercialisation, j\u2019ai travaill\u00e9 sur La Panac\u00e9e Bio, une entreprise sp\u00e9cialis\u00e9e dans l\u2019ail noir. L\u2019objectif \u00e9tait d\u2019imaginer un plan de communication adapt\u00e9 \u00e0 un produit peu connu, afin de le rendre plus visible et plus attractif aupr\u00e8s de diff\u00e9rentes cibles. Ce projet m\u2019a permis de r\u00e9fl\u00e9chir aux moyens de communication les plus pertinents pour toucher les prospects, comme les r\u00e9seaux sociaux, le m\u00e9dia planning, les \u00e9v\u00e9nements, les actions offline et la cr\u00e9ation de contenus. Nous avons \u00e9galement travaill\u00e9 sur des id\u00e9es de goodies et d\u2019animations pour renforcer l\u2019image de marque et cr\u00e9er une communaut\u00e9 autour du produit. Comp\u00e9tences d\u00e9velopp\u00e9es : plan de communication, m\u00e9dia planning, analyse des cibles, strat\u00e9gie de communication, cr\u00e9ation de contenu, communication digitale, communication offline et valorisation d\u2019un produit. Cliquez ici<\/p>\n","protected":false},"author":1,"featured_media":984,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[13,1],"tags":[],"class_list":["post-988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-non-classe"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/posts\/988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/comments?post=988"}],"version-history":[{"count":2,"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/posts\/988\/revisions"}],"predecessor-version":[{"id":1047,"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/posts\/988\/revisions\/1047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/media\/984"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/media?parent=988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/categories?post=988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/AGEST\/wp-json\/wp\/v2\/tags?post=988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}