{"id":278,"date":"2026-05-27T09:59:26","date_gmt":"2026-05-27T09:59:26","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/BASTER\/?p=278"},"modified":"2026-06-11T18:36:10","modified_gmt":"2026-06-11T18:36:10","slug":"client-mystere-projet-detude","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/BASTER\/2026\/05\/27\/client-mystere-projet-detude\/","title":{"rendered":"Client Myst\u00e8re &#8211; Projet d&rsquo;\u00e9tude"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"278\" class=\"elementor elementor-278\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25f7265 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"25f7265\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28afa2b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"28afa2b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11c85a3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"11c85a3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36c3aa9 elementor-widget elementor-widget-heading\" data-id=\"36c3aa9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pr\u00e9sentation du projet : <\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0430cb e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d0430cb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-462c547 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"462c547\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a46aa0a elementor-widget elementor-widget-text-editor\" data-id=\"a46aa0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre d\u2019une \u00e9tude marketing r\u00e9alis\u00e9e pour le Man\u00e8ge \u00e0 Bijoux d\u2019Ibos, j\u2019ai particip\u00e9 \u00e0 la conception et \u00e0 la r\u00e9alisation d\u2019une enqu\u00eate \u00ab client myst\u00e8re \u00bb visant \u00e0 \u00e9valuer l\u2019exp\u00e9rience client en magasin et en ligne. Le projet a d\u00e9but\u00e9 par une phase de recherche documentaire permettant de comprendre le concept du client myst\u00e8re, ses objectifs et son int\u00e9r\u00eat pour les entreprises. Nous avons ensuite construit un sc\u00e9nario de visite r\u00e9aliste en incarnant diff\u00e9rents profils de clients afin d\u2019observer le comportement des vendeurs, la qualit\u00e9 de l\u2019accueil, l\u2019agencement du magasin, la clart\u00e9 des informations communiqu\u00e9es et l\u2019exp\u00e9rience d\u2019achat globale. Un questionnaire d\u2019\u00e9valuation d\u00e9taill\u00e9 a \u00e9t\u00e9 \u00e9labor\u00e9 pour mesurer diff\u00e9rents crit\u00e8res de satisfaction. Enfin, nous avons analys\u00e9 les r\u00e9sultats recueillis \u00e0 travers des outils d\u2019analyse tels qu\u2019un diagramme radar afin d\u2019identifier les points forts et les axes d\u2019am\u00e9lioration du magasin, puis nous avons formul\u00e9 des recommandations concr\u00e8tes pour optimiser l\u2019exp\u00e9rience client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6494599 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6494599\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcee17 elementor-widget elementor-widget-image\" data-id=\"7dcee17\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"276\" height=\"183\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/BASTER\/wp-content\/uploads\/2026\/05\/telechargement-16.jpg\" class=\"attachment-large size-large wp-image-512\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0178e42 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"0178e42\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7458a6 elementor-widget elementor-widget-heading\" data-id=\"a7458a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comp\u00e9tences acquises : <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2eaa19 elementor-widget elementor-widget-text-editor\" data-id=\"b2eaa19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cette \u00e9tude m\u2019a permis de d\u00e9velopper des comp\u00e9tences en \u00e9tude de march\u00e9 et en analyse du comportement du consommateur. J\u2019ai appris \u00e0 construire une m\u00e9thodologie d\u2019enqu\u00eate, \u00e0 \u00e9laborer un questionnaire pertinent et \u00e0 d\u00e9finir des indicateurs de mesure adapt\u00e9s aux objectifs de l\u2019entreprise. La r\u00e9alisation du client myst\u00e8re m\u2019a \u00e9galement sensibilis\u00e9 \u00e0 l\u2019importance de l\u2019exp\u00e9rience client, de la qualit\u00e9 de service et de l\u2019observation terrain. L\u2019analyse des r\u00e9sultats m\u2019a permis de renforcer mes comp\u00e9tences en traitement et interpr\u00e9tation de donn\u00e9es, en identification de probl\u00e9matiques commerciales et en formulation de recommandations strat\u00e9giques. Enfin, ce projet a d\u00e9velopp\u00e9 mon esprit d\u2019analyse, ma rigueur m\u00e9thodologique, mon sens de l\u2019observation et ma capacit\u00e9 \u00e0 travailler en \u00e9quipe sur une probl\u00e9matique concr\u00e8te d\u2019am\u00e9lioration de la satisfaction client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef90fca e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"ef90fca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19fee6c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"19fee6c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fd6396a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"fd6396a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-780800d elementor-button-info elementor-widget elementor-widget-button\" data-id=\"780800d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/techdeco-tarbes.fr\/2025\/BASTER\/2025\/10\/24\/hello-world\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 504C119 504 8 393 8 256S119 8 256 8s248 111 248 248-111 248-248 248zm28.9-143.6L209.4 288H392c13.3 0 24-10.7 24-24v-16c0-13.3-10.7-24-24-24H209.4l75.5-72.4c9.7-9.3 9.9-24.8.4-34.3l-11-10.9c-9.4-9.4-24.6-9.4-33.9 0L107.7 239c-9.4 9.4-9.4 24.6 0 33.9l132.7 132.7c9.4 9.4 24.6 9.4 33.9 0l11-10.9c9.5-9.5 9.3-25-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Article pr\u00e9c\u00e8dent<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5185b0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f5185b0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a118cdc elementor-button-info elementor-align-right elementor-widget elementor-widget-button\" data-id=\"a118cdc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/techdeco-tarbes.fr\/2025\/BASTER\/2026\/05\/27\/office-du-tourisme-stage\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Article suivant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pr\u00e9sentation du projet : Dans le cadre d\u2019une \u00e9tude marketing r\u00e9alis\u00e9e pour le Man\u00e8ge \u00e0 Bijoux d\u2019Ibos, j\u2019ai particip\u00e9 \u00e0 la conception et \u00e0 la r\u00e9alisation d\u2019une enqu\u00eate \u00ab client myst\u00e8re \u00bb visant \u00e0 \u00e9valuer l\u2019exp\u00e9rience client en magasin et en ligne. Le projet a d\u00e9but\u00e9 par une phase de recherche documentaire permettant de comprendre le concept du client myst\u00e8re, ses objectifs et son int\u00e9r\u00eat pour les entreprises. Nous avons ensuite construit un sc\u00e9nario de visite r\u00e9aliste en incarnant diff\u00e9rents profils de clients afin d\u2019observer le comportement des vendeurs, la qualit\u00e9 de l\u2019accueil, l\u2019agencement du magasin, la clart\u00e9 des informations communiqu\u00e9es et l\u2019exp\u00e9rience d\u2019achat globale. Un questionnaire d\u2019\u00e9valuation d\u00e9taill\u00e9 a \u00e9t\u00e9 \u00e9labor\u00e9 pour mesurer diff\u00e9rents crit\u00e8res de satisfaction. Enfin, nous avons analys\u00e9 les r\u00e9sultats recueillis \u00e0 travers des outils d\u2019analyse tels qu\u2019un diagramme radar afin d\u2019identifier les points forts et les axes d\u2019am\u00e9lioration du magasin, puis nous avons formul\u00e9 des recommandations concr\u00e8tes pour optimiser l\u2019exp\u00e9rience client. Comp\u00e9tences acquises : Cette \u00e9tude m\u2019a permis de d\u00e9velopper des comp\u00e9tences en \u00e9tude de march\u00e9 et en analyse du comportement du consommateur. J\u2019ai appris \u00e0 construire une m\u00e9thodologie d\u2019enqu\u00eate, \u00e0 \u00e9laborer un questionnaire pertinent et \u00e0 d\u00e9finir des indicateurs de mesure adapt\u00e9s aux objectifs de l\u2019entreprise. La r\u00e9alisation du client myst\u00e8re m\u2019a \u00e9galement sensibilis\u00e9 \u00e0 l\u2019importance de l\u2019exp\u00e9rience client, de la qualit\u00e9 de service et de l\u2019observation terrain. L\u2019analyse des r\u00e9sultats m\u2019a permis de renforcer mes comp\u00e9tences en traitement et interpr\u00e9tation de donn\u00e9es, en identification de probl\u00e9matiques commerciales et en formulation de recommandations strat\u00e9giques. Enfin, ce projet a d\u00e9velopp\u00e9 mon esprit d\u2019analyse, ma rigueur m\u00e9thodologique, mon sens de l\u2019observation et ma capacit\u00e9 \u00e0 travailler en \u00e9quipe sur une probl\u00e9matique concr\u00e8te d\u2019am\u00e9lioration de la satisfaction client. Article pr\u00e9c\u00e8dent Article suivant<\/p>\n","protected":false},"author":1,"featured_media":376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BASTER\/wp-json\/wp\/v2\/posts\/278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BASTER\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BASTER\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BASTER\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BASTER\/wp-json\/wp\/v2\/comments?post=278"}],"version-history":[{"count":28,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BASTER\/wp-json\/wp\/v2\/posts\/278\/revisions"}],"predecessor-version":[{"id":786,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BASTER\/wp-json\/wp\/v2\/posts\/278\/revisions\/786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BASTER\/wp-json\/wp\/v2\/media\/376"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BASTER\/wp-json\/wp\/v2\/media?parent=278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BASTER\/wp-json\/wp\/v2\/categories?post=278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BASTER\/wp-json\/wp\/v2\/tags?post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}