{"id":486,"date":"2026-02-10T17:21:27","date_gmt":"2026-02-10T16:21:27","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/?p=486"},"modified":"2026-02-10T17:25:52","modified_gmt":"2026-02-10T16:25:52","slug":"creation-dune-marque","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/2026\/02\/10\/creation-dune-marque\/","title":{"rendered":"CREATION D&rsquo;UNE MARQUE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"486\" class=\"elementor elementor-486\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ae907b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"8ae907b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f1d488 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"8f1d488\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-486 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8f1d488\" data-elementor-lightbox-title=\"10\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDg5LCJ1cmwiOiJodHRwczpcL1wvdGVjaGRlY28tdGFyYmVzLmZyXC8yMDI1XC9CRVJSQVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDJcLzEwLXNjYWxlZC53ZWJwIiwic2xpZGVzaG93IjoiOGYxZDQ4OCJ9\" href='https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/10-scaled.webp'><img fetchpriority=\"high\" decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/10-212x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/10-212x300.png 212w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/10-723x1024.png 723w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/10-768x1088.png 768w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/10-1085x1536.png 1085w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/10-1446x2048.png 1446w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/10-scaled.webp 1356w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8f1d488\" data-elementor-lightbox-title=\"11\" 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https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/11-1446x2048.png 1446w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/11-scaled.webp 1356w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8f1d488\" data-elementor-lightbox-title=\"12\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDkxLCJ1cmwiOiJodHRwczpcL1wvdGVjaGRlY28tdGFyYmVzLmZyXC8yMDI1XC9CRVJSQVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDJcLzEyLXNjYWxlZC5wbmciLCJzbGlkZXNob3ciOiI4ZjFkNDg4In0%3D\" href='https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/12-scaled.png'><img decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/12-212x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/12-212x300.png 212w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/12-723x1024.png 723w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/12-768x1088.png 768w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/12-1085x1536.png 1085w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/12-1446x2048.png 1446w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/12-scaled.png 1808w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07699cf elementor-widget elementor-widget-text-editor\" data-id=\"07699cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-path-to-node=\"2\">Cr\u00e9ation de marque : Projets Vigilia &amp; Aurora Trees<\/h2><h3 data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">Le Brief<\/b><\/h3><p data-path-to-node=\"4\">Conception de deux identit\u00e9s de marque distinctes et engag\u00e9es : <b data-path-to-node=\"4\" data-index-in-node=\"64\">Vigilia<\/b>, une marque de montres de luxe \u00e9coresponsable et familiale, et <b data-path-to-node=\"4\" data-index-in-node=\"135\">Aurora Trees<\/b>, une ligne de tee-shirts \u00e9co-con\u00e7us. L&rsquo;objectif \u00e9tait de se d\u00e9marquer des g\u00e9ants du secteur par une strat\u00e9gie de communication innovante m\u00ealant digital et \u00e9v\u00e9nementiel.<\/p><h3 data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">Mon Approche<\/b><\/h3><ul data-path-to-node=\"6\"><li><p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">Identit\u00e9 et Storytelling :<\/b> Cr\u00e9ation compl\u00e8te de l&rsquo;univers de marque, incluant le naming (\u00e9tymologie latine), le logo, le slogan et les valeurs fondamentales.<\/p><\/li><li><p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Analyse Strat\u00e9gique :<\/b> Utilisation d&rsquo;outils marketing comme le prisme d&rsquo;identit\u00e9 et le SIVS pour assurer la coh\u00e9rence entre l&rsquo;image de marque et les attentes soci\u00e9tales.<\/p><\/li><li><p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">\u00c9tude Comparative :<\/b> R\u00e9alisation d&rsquo;un panorama du march\u00e9 et d&rsquo;une analyse concurrentielle sur les segments du luxe et de l&rsquo;\u00e9thique (Rolex, Omega, Breitling).<\/p><\/li><\/ul><h3 data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">Ce que j&rsquo;ai appris<\/b><\/h3><ul data-path-to-node=\"8\"><li><p data-path-to-node=\"8,0,0\"><b data-path-to-node=\"8,0,0\" data-index-in-node=\"0\">Ing\u00e9nierie de marque :<\/b> Capacit\u00e9 \u00e0 b\u00e2tir une identit\u00e9 visuelle et symbolique forte \u00e0 partir de z\u00e9ro.<\/p><\/li><li><p data-path-to-node=\"8,1,0\"><b data-path-to-node=\"8,1,0\" data-index-in-node=\"0\">Vision Marketing 360\u00b0 :<\/b> Mise en \u0153uvre de strat\u00e9gies de communication originales, incluant le street marketing et le sponsoring.<\/p><\/li><li><p data-path-to-node=\"8,2,0\"><b data-path-to-node=\"8,2,0\" data-index-in-node=\"0\">Rigueur et Cr\u00e9ativit\u00e9 :<\/b> D\u00e9veloppement du sens du d\u00e9tail pour allier esth\u00e9tique de luxe et exigences de responsabilit\u00e9 \u00e9cologique.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Conception de deux identit\u00e9s de marque \u00e9coresponsables.<\/p>\n","protected":false},"author":1,"featured_media":487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/posts\/486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/comments?post=486"}],"version-history":[{"count":5,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/posts\/486\/revisions"}],"predecessor-version":[{"id":496,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/posts\/486\/revisions\/496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/media\/487"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/media?parent=486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/categories?post=486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/tags?post=486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}