{"id":543,"date":"2026-02-17T14:25:19","date_gmt":"2026-02-17T13:25:19","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/?p=543"},"modified":"2026-02-18T16:46:54","modified_gmt":"2026-02-18T15:46:54","slug":"forum-bancaire","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/2026\/02\/17\/forum-bancaire\/","title":{"rendered":"FORUM BANCAIRE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"543\" class=\"elementor elementor-543\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f035a05 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f035a05\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b471e2 elementor-widget elementor-widget-heading\" data-id=\"0b471e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Promotion du Pr\u00eat \u00c9tudiant CIC\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4da397f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4da397f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a09c0c8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a09c0c8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8631970 elementor-widget elementor-widget-text-editor\" data-id=\"8631970\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"2\">\u00a0<\/p><p data-path-to-node=\"4\">L&rsquo;objectif \u00e9tait de concevoir une strat\u00e9gie pour inciter les \u00e9tudiants \u00e0 souscrire un pr\u00eat \u00e9tudiant au CIC. Le d\u00e9fi majeur consistait \u00e0 lever les freins psychologiques de cette cible (peur du non-remboursement, m\u00e9connaissance, manque de confiance) afin d&rsquo;attirer, convaincre et fid\u00e9liser de nouveaux clients.<\/p><p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">Mon Approche<\/b><\/p><ul data-path-to-node=\"6\"><li><p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">\u00c9tude de la cible :<\/b> Conception et diffusion d&rsquo;un questionnaire pour identifier pr\u00e9cis\u00e9ment les besoins financiers (logement, scolarit\u00e9) et analyser les peurs emp\u00eachant la souscription.<\/p><\/li><li><p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Strat\u00e9gie de communication multicanale :<\/b> D\u00e9ploiement d&rsquo;une campagne sur diff\u00e9rents points de contact (r\u00e9seaux sociaux, affichage, mailing) pour toucher efficacement la cible \u00e9tudiante.<\/p><\/li><li><p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">Dispositif \u00e9v\u00e9nementiel :<\/b> Organisation d&rsquo;un stand avec animation et cr\u00e9ation d&rsquo;outils concrets (simulateur, t\u00e9moignages) pour rassurer et engager le dialogue en direct.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58e2658 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"58e2658\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5de0af elementor-widget__width-inherit elementor-widget elementor-widget-image-gallery\" data-id=\"b5de0af\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b5de0af\" data-elementor-lightbox-title=\"affiche raid vente (11)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTQ4LCJ1cmwiOiJodHRwczpcL1wvdGVjaGRlY28tdGFyYmVzLmZyXC8yMDI1XC9CRVJSQVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDJcL2FmZmljaGUtcmFpZC12ZW50ZS0xMS1zY2FsZWQucG5nIiwic2xpZGVzaG93IjoiYjVkZTBhZiJ9\" href='https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/affiche-raid-vente-11-scaled.png'><img fetchpriority=\"high\" decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/affiche-raid-vente-11-212x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/affiche-raid-vente-11-212x300.png 212w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/affiche-raid-vente-11-723x1024.png 723w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/affiche-raid-vente-11-768x1088.png 768w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/affiche-raid-vente-11-1085x1536.png 1085w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/affiche-raid-vente-11-1446x2048.png 1446w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/affiche-raid-vente-11-scaled.png 1808w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-676ec78 elementor-widget elementor-widget-text-editor\" data-id=\"676ec78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">Ce que j&rsquo;ai appris<\/b><\/p><ul data-path-to-node=\"8\"><li><p data-path-to-node=\"8,0,0\"><b data-path-to-node=\"8,0,0\" data-index-in-node=\"0\">Gestion \u00e9v\u00e9nementielle :<\/b> Organisation compl\u00e8te d&rsquo;un \u00e9v\u00e9nement en collaboration avec un partenaire r\u00e9el, incluant la logistique et le travail d&rsquo;\u00e9quipe.<\/p><\/li><li><p data-path-to-node=\"8,1,0\"><b data-path-to-node=\"8,1,0\" data-index-in-node=\"0\">Marketing Cibl\u00e9 :<\/b> Capacit\u00e9 \u00e0 adapter les contenus et le discours \u00e0 une cible jeune et \u00e0 traiter ses objections sp\u00e9cifiques.<\/p><\/li><li><p data-path-to-node=\"8,2,0\"><b data-path-to-node=\"8,2,0\" data-index-in-node=\"0\">Analyse de donn\u00e9es :<\/b> Utilisation de sondages pour orienter les actions marketing et mesurer l&rsquo;impact des r\u00e9sultats.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Promotion du Pr\u00eat \u00c9tudiant CIC \u00a0 L&rsquo;objectif \u00e9tait de concevoir une strat\u00e9gie pour inciter les \u00e9tudiants \u00e0 souscrire un pr\u00eat \u00e9tudiant au CIC. Le d\u00e9fi majeur consistait \u00e0 lever les freins psychologiques de cette cible (peur du non-remboursement, m\u00e9connaissance, manque de confiance) afin d&rsquo;attirer, convaincre et fid\u00e9liser de nouveaux clients. Mon Approche \u00c9tude de la cible : Conception et diffusion d&rsquo;un questionnaire pour identifier pr\u00e9cis\u00e9ment les besoins financiers (logement, scolarit\u00e9) et analyser les peurs emp\u00eachant la souscription. Strat\u00e9gie de communication multicanale : D\u00e9ploiement d&rsquo;une campagne sur diff\u00e9rents points de contact (r\u00e9seaux sociaux, affichage, mailing) pour toucher efficacement la cible \u00e9tudiante. Dispositif \u00e9v\u00e9nementiel : Organisation d&rsquo;un stand avec animation et cr\u00e9ation d&rsquo;outils concrets (simulateur, t\u00e9moignages) pour rassurer et engager le dialogue en direct. Ce que j&rsquo;ai appris Gestion \u00e9v\u00e9nementielle : Organisation compl\u00e8te d&rsquo;un \u00e9v\u00e9nement en collaboration avec un partenaire r\u00e9el, incluant la logistique et le travail d&rsquo;\u00e9quipe. Marketing Cibl\u00e9 : Capacit\u00e9 \u00e0 adapter les contenus et le discours \u00e0 une cible jeune et \u00e0 traiter ses objections sp\u00e9cifiques. Analyse de donn\u00e9es : Utilisation de sondages pour orienter les actions marketing et mesurer l&rsquo;impact des r\u00e9sultats.<\/p>\n","protected":false},"author":1,"featured_media":547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1,16],"tags":[],"class_list":["post-543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-non-classe","category-relation-client"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/posts\/543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/comments?post=543"}],"version-history":[{"count":13,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/posts\/543\/revisions"}],"predecessor-version":[{"id":645,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/posts\/543\/revisions\/645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/media\/547"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/media?parent=543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/categories?post=543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/tags?post=543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}