{"id":561,"date":"2026-02-17T14:44:42","date_gmt":"2026-02-17T13:44:42","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/?p=561"},"modified":"2026-02-18T16:47:06","modified_gmt":"2026-02-18T15:47:06","slug":"experience-client","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/2026\/02\/17\/experience-client\/","title":{"rendered":"EXPERIENCE CLIENT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"561\" class=\"elementor elementor-561\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f228b64 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f228b64\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b707d0 elementor-widget elementor-widget-heading\" data-id=\"6b707d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'EXPERIENCE CLIENT CHEZ SEZANE\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-362c68c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"362c68c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed7b227 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ed7b227\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6110b elementor-widget elementor-widget-text-editor\" data-id=\"9b6110b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"4\">Analyser la strat\u00e9gie marketing globale et exp\u00e9rientielle de la marque de mode engag\u00e9e S\u00e9zane. L&rsquo;objectif \u00e9tait de comprendre comment la marque valorise ses produits \u00e0 travers une exp\u00e9rience client unique, fusionnant les univers physique et digital, et de proposer des axes d&rsquo;am\u00e9lioration.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-909c0e7 elementor-widget elementor-widget-heading\" data-id=\"909c0e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MON APPROCHE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e7f76 elementor-widget elementor-widget-text-editor\" data-id=\"e5e7f76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul data-path-to-node=\"6\"><li><p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">\u00c9tude de Positionnement &amp; Ciblage :<\/b> D\u00e9finition pr\u00e9cise du persona \u00ab\u00a0Mathilde Chic\u00a0\u00bb (35 ans, CSP+, style Boh\u00e8me chic) pour comprendre les attentes d&rsquo;une client\u00e8le premium et l&rsquo;ADN de la marque (\u00ab\u00a0Ne rien laisser au hasard\u00a0\u00bb).<\/p><\/li><li><p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Audit de l&rsquo;Exp\u00e9rience Actuelle :<\/b> Analyse des leviers sensoriels et \u00e9motionnels existants, tels que \u00ab\u00a0L&rsquo;Appartement\u00a0\u00bb, la personnalisation des produits, la signature olfactive des colis et l&rsquo;approche \u00ab\u00a0lifestyle\u00a0\u00bb.<\/p><\/li><li><p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">Propositions d&rsquo;Innovation :<\/b> D\u00e9veloppement de recommandations pour enrichir le parcours client, incluant le Live Shopping, des ateliers de personnalisation et des \u00e9v\u00e9nements exclusifs pour renforcer la fid\u00e9lisation.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa11d25 elementor-widget elementor-widget-image-gallery\" data-id=\"aa11d25\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"aa11d25\" data-elementor-lightbox-title=\"24\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTY2LCJ1cmwiOiJodHRwczpcL1wvdGVjaGRlY28tdGFyYmVzLmZyXC8yMDI1XC9CRVJSQVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDJcLzI0LXNjYWxlZC5wbmciLCJzbGlkZXNob3ciOiJhYTExZDI1In0%3D\" href='https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/24-scaled.png'><img fetchpriority=\"high\" decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/24-212x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/24-212x300.png 212w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/24-723x1024.png 723w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/24-768x1088.png 768w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/24-1085x1536.png 1085w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/24-1446x2048.png 1446w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/24-scaled.png 1808w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-469baa7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"469baa7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3026f elementor-widget__width-inherit elementor-widget elementor-widget-image-gallery\" data-id=\"5c3026f\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5c3026f\" data-elementor-lightbox-title=\"23\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTY1LCJ1cmwiOiJodHRwczpcL1wvdGVjaGRlY28tdGFyYmVzLmZyXC8yMDI1XC9CRVJSQVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDJcLzIzLXNjYWxlZC5wbmciLCJzbGlkZXNob3ciOiI1YzMwMjZmIn0%3D\" href='https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/23-scaled.png'><img decoding=\"async\" width=\"768\" height=\"1088\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/23-768x1088.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/23-768x1088.png 768w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/23-212x300.png 212w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/23-723x1024.png 723w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/23-1085x1536.png 1085w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/23-1446x2048.png 1446w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/23-scaled.png 1808w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5c3026f\" data-elementor-lightbox-title=\"affiche raid vente (12)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTcwLCJ1cmwiOiJodHRwczpcL1wvdGVjaGRlY28tdGFyYmVzLmZyXC8yMDI1XC9CRVJSQVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDJcL2FmZmljaGUtcmFpZC12ZW50ZS0xMi1zY2FsZWQucG5nIiwic2xpZGVzaG93IjoiNWMzMDI2ZiJ9\" href='https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/affiche-raid-vente-12-scaled.png'><img decoding=\"async\" width=\"768\" height=\"1088\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/affiche-raid-vente-12-768x1088.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/affiche-raid-vente-12-768x1088.png 768w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/affiche-raid-vente-12-212x300.png 212w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/affiche-raid-vente-12-723x1024.png 723w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/affiche-raid-vente-12-1085x1536.png 1085w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/affiche-raid-vente-12-1446x2048.png 1446w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/affiche-raid-vente-12-scaled.png 1808w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6dcc1d elementor-widget elementor-widget-heading\" data-id=\"b6dcc1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CE QUE J'AI APPRIS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80a6dcb elementor-widget elementor-widget-text-editor\" data-id=\"80a6dcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul data-path-to-node=\"8\"><li><p data-path-to-node=\"8,0,0\"><b data-path-to-node=\"8,0,0\" data-index-in-node=\"0\">Marketing Exp\u00e9rientiel :<\/b>\u00a0Capacit\u00e9 \u00e0 d\u00e9crypter et enrichir un parcours client omnicanal en jouant sur la sensorialit\u00e9 et l&rsquo;exclusivit\u00e9.<\/p><\/li><li><p data-path-to-node=\"8,1,0\"><b data-path-to-node=\"8,1,0\" data-index-in-node=\"0\">Coh\u00e9rence de Marque :<\/b>\u00a0Compr\u00e9hension de l&rsquo;importance d&rsquo;aligner l&rsquo;univers physique (boutiques) avec la pr\u00e9sence digitale (r\u00e9seaux sociaux) et le storytelling.<\/p><\/li><li><p data-path-to-node=\"8,2,0\"><b data-path-to-node=\"8,2,0\" data-index-in-node=\"0\">Strat\u00e9gie de Fid\u00e9lisation :<\/b>\u00a0Ma\u00eetrise des codes du luxe accessible et de la personnalisation pour cr\u00e9er un lien \u00e9motionnel fort avec le consommateur.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Analyse approfondie de la strat\u00e9gie marketing de S\u00e9zane;<\/p>\n","protected":false},"author":1,"featured_media":562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,16],"tags":[],"class_list":["post-561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-relation-client"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/posts\/561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/comments?post=561"}],"version-history":[{"count":16,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/posts\/561\/revisions"}],"predecessor-version":[{"id":648,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/posts\/561\/revisions\/648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/media\/562"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/media?parent=561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/categories?post=561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/tags?post=561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}