{"id":580,"date":"2026-02-17T15:21:41","date_gmt":"2026-02-17T14:21:41","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/?p=580"},"modified":"2026-02-18T16:40:56","modified_gmt":"2026-02-18T15:40:56","slug":"developpement-commercial","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/2026\/02\/17\/developpement-commercial\/","title":{"rendered":"DEVELOPPEMENT COMMERCIAL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"580\" class=\"elementor elementor-580\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6a70e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5d6a70e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e797a18 elementor-widget elementor-widget-heading\" data-id=\"e797a18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lancement d'un vin biodynamique en Grande Distribution\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-931b32a elementor-widget elementor-widget-image-gallery\" data-id=\"931b32a\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"931b32a\" data-elementor-lightbox-title=\"26\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTkxLCJ1cmwiOiJodHRwczpcL1wvdGVjaGRlY28tdGFyYmVzLmZyXC8yMDI1XC9CRVJSQVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDJcLzI2LTItc2NhbGVkLnBuZyIsInNsaWRlc2hvdyI6IjkzMWIzMmEifQ%3D%3D\" href='https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/26-2-scaled.png'><img fetchpriority=\"high\" decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/26-2-212x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/26-2-212x300.png 212w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/26-2-723x1024.png 723w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/26-2-768x1088.png 768w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/26-2-1085x1536.png 1085w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/26-2-1446x2048.png 1446w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/26-2-scaled.png 1808w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/a>\n<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"931b32a\" data-elementor-lightbox-title=\"27\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTkyLCJ1cmwiOiJodHRwczpcL1wvdGVjaGRlY28tdGFyYmVzLmZyXC8yMDI1XC9CRVJSQVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDJcLzI3LTItc2NhbGVkLnBuZyIsInNsaWRlc2hvdyI6IjkzMWIzMmEifQ%3D%3D\" href='https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/27-2-scaled.png'><img decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/27-2-212x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/27-2-212x300.png 212w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/27-2-723x1024.png 723w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/27-2-768x1088.png 768w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/27-2-1085x1536.png 1085w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/27-2-1446x2048.png 1446w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/27-2-scaled.png 1808w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/a>\n<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"931b32a\" data-elementor-lightbox-title=\"28\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTkwLCJ1cmwiOiJodHRwczpcL1wvdGVjaGRlY28tdGFyYmVzLmZyXC8yMDI1XC9CRVJSQVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDJcLzI4LXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiI5MzFiMzJhIn0%3D\" href='https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/28-scaled.jpg'><img decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/28-212x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/28-212x300.jpg 212w, https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-content\/uploads\/2026\/02\/28-scaled.jpg 1808w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29738bc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"29738bc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8ee12 elementor-widget elementor-widget-text-editor\" data-id=\"6c8ee12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"2\">L&rsquo;objectif \u00e9tait de d\u00e9finir la strat\u00e9gie de commercialisation pour une productrice engag\u00e9e dans la viticulture biodynamique. Le d\u00e9fi consistait \u00e0 introduire un produit artisanal et haut de gamme dans les rayons d&rsquo;une grande surface (Carrefour), en assurant un positionnement coh\u00e9rent entre les valeurs de la marque et les attentes des consommateurs de la grande distribution.<\/p><p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">Mon Approche<\/b><\/p><ul data-path-to-node=\"6\"><li><p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">Analyse du march\u00e9 et du produit :<\/b> \u00c9tude approfondie du secteur du vin bio\/biodynamique et mise en valeur des certifications (Demeter, Bio) et des caract\u00e9ristiques techniques du produit \u00ab\u00a0Pimprenelle\u00a0\u00bb.<\/p><\/li><li><p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Storytelling et Identit\u00e9 :<\/b> Construction d&rsquo;un univers de marque fort autour du concept \u00ab\u00a0Les METS D&rsquo;AMES\u00a0\u00bb (hommage aux femmes, \u00e2me de la nature, gastronomie) pour donner du sens et une \u00e2me au produit.<\/p><\/li><li><p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">Strat\u00e9gie de ciblage GMS :<\/b> D\u00e9finition pr\u00e9cise de la cible client Carrefour (CSP+, 30-60 ans, sensible au local et \u00e0 l&rsquo;environnement) pour adapter l&rsquo;offre et garantir sa rotation en rayon.<\/p><\/li><\/ul><p data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">Ce que j&rsquo;ai appris<\/b><\/p><ul data-path-to-node=\"8\"><li><p data-path-to-node=\"8,0,0\"><b data-path-to-node=\"8,0,0\" data-index-in-node=\"0\">Positionnement Produit :<\/b> Capacit\u00e9 \u00e0 adapter les codes d&rsquo;un produit artisanal (viticulture f\u00e9minine, circuits courts) aux exigences de la grande distribution.<\/p><\/li><li><p data-path-to-node=\"8,1,0\"><b data-path-to-node=\"8,1,0\" data-index-in-node=\"0\">Marketing RSE :<\/b> Comp\u00e9tence \u00e0 valoriser les engagements \u00e9thiques et environnementaux (labels, biodynamie) comme leviers de vente.<\/p><\/li><li><p data-path-to-node=\"8,2,0\"><b data-path-to-node=\"8,2,0\" data-index-in-node=\"0\">Narration de marque :<\/b> Ma\u00eetrise du storytelling (nom, identit\u00e9 visuelle, ancrage local) pour cr\u00e9er de la pr\u00e9f\u00e9rence de marque.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Analyse et la strat\u00e9gie de distribution d&rsquo;un vin biodynamique en grande surface<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-580","post","type-post","status-publish","format-standard","hentry","category-vente"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/posts\/580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/comments?post=580"}],"version-history":[{"count":10,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/posts\/580\/revisions"}],"predecessor-version":[{"id":633,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/posts\/580\/revisions\/633"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/media?parent=580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/categories?post=580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BERRA\/wp-json\/wp\/v2\/tags?post=580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}