{"id":1176,"date":"2026-06-12T15:06:10","date_gmt":"2026-06-12T13:06:10","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/?p=1176"},"modified":"2026-06-12T15:06:11","modified_gmt":"2026-06-12T13:06:11","slug":"communication-commerciale-s1-structurer-un-plan-de-communication","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/2026\/06\/12\/communication-commerciale-s1-structurer-un-plan-de-communication\/","title":{"rendered":"Communication commerciale S1 &#8211; Structurer un plan de communication"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Projet fil rouge :<\/strong> Projet Tutor\u00e9 \u00ab Les Saveurs de Tarbes \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Production de support de communication qualitatifs et efficaces <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strat\u00e9gie digitale :<\/strong> Cr\u00e9ation et animation d&rsquo;un compte Instagram d\u00e9di\u00e9 \u00e0 la valorisation des produits locaux de Tarbes (recettes, coulisses du Raid Vente).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Planification \u00e9ditoriale :<\/strong> Conception d&rsquo;un calendrier \u00e9ditorial pour structurer et rythmer les publications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cr\u00e9ation de supports (Print) :<\/strong> R\u00e9alisation d&rsquo;affiches, de flyers et de d\u00e9pliants d&rsquo;information mis \u00e0 disposition sur les stands de vente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"444\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-150232.png\" alt=\"\" class=\"wp-image-1180\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-150232.png 612w, https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-150232-300x218.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"228\" height=\"421\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-150308.png\" alt=\"\" class=\"wp-image-1181\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-150308.png 228w, https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-150308-162x300.png 162w\" sizes=\"(max-width: 228px) 100vw, 228px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Projet fil rouge : Projet Tutor\u00e9 \u00ab Les Saveurs de Tarbes \u00bb. Production de support de communication qualitatifs et efficaces Strat\u00e9gie digitale : Cr\u00e9ation et animation d&rsquo;un compte Instagram d\u00e9di\u00e9 \u00e0 la valorisation des produits locaux de Tarbes (recettes, coulisses du Raid Vente). Planification \u00e9ditoriale : Conception d&rsquo;un calendrier \u00e9ditorial pour structurer et rythmer les publications. Cr\u00e9ation de supports (Print) : R\u00e9alisation d&rsquo;affiches, de flyers et de d\u00e9pliants d&rsquo;information mis \u00e0 disposition sur les stands de vente.<\/p>\n","protected":false},"author":1,"featured_media":1182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-1176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/posts\/1176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/comments?post=1176"}],"version-history":[{"count":1,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/posts\/1176\/revisions"}],"predecessor-version":[{"id":1183,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/posts\/1176\/revisions\/1183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/media\/1182"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/media?parent=1176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/categories?post=1176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/tags?post=1176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}