{"id":1184,"date":"2026-06-12T15:14:06","date_gmt":"2026-06-12T13:14:06","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/?p=1184"},"modified":"2026-06-12T15:14:06","modified_gmt":"2026-06-12T13:14:06","slug":"communication-commerciale-s2-structuration-dun-plan-de-communication","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/2026\/06\/12\/communication-commerciale-s2-structuration-dun-plan-de-communication\/","title":{"rendered":"Communication Commerciale S2 &#8211; Structuration d&rsquo;un plan de communication"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Cas pratique :<\/strong> Partenariat avec la sc\u00e8ne nationale \u00ab Le Parvis \u00bb \u00e0 Tarbes.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Communication Media &amp; Hors-Media :<\/strong> Structuration d&rsquo;un plan de communication globale pour promouvoir la pi\u00e8ce de th\u00e9\u00e2tre <em>\u00ab\u00a0La Tendresse\u00a0\u00bb<\/em> et l&rsquo;exposition <em>\u00ab\u00a0Sweet Feast\u00a0\u00bb<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strat\u00e9gie Social Media (Instagram) :<\/strong> Cr\u00e9ation d&rsquo;un Reel afin de pr\u00e9senter un m\u00e9tier, de carrousels pour valoriser une exposition et de Stories engageantes sur les th\u00e9matiques et les clich\u00e9s de la masculinit\u00e9 abord\u00e9s dans la pi\u00e8ce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Relations Presse :<\/strong> R\u00e9daction compl\u00e8te d&rsquo;un communiqu\u00e9 de presse et d&rsquo;un dossier de presse.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-151130-1024x494.png\" alt=\"\" class=\"wp-image-1185\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-151130-1024x494.png 1024w, https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-151130-300x145.png 300w, https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-151130-768x370.png 768w, https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-151130.png 1414w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-151146-1024x496.png\" alt=\"\" class=\"wp-image-1186\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-151146-1024x496.png 1024w, https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-151146-300x145.png 300w, https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-151146-768x372.png 768w, https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-151146.png 1432w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"571\" height=\"799\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-151205.png\" alt=\"\" class=\"wp-image-1187\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-151205.png 571w, https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-12-151205-214x300.png 214w\" sizes=\"(max-width: 571px) 100vw, 571px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Cas pratique : Partenariat avec la sc\u00e8ne nationale \u00ab Le Parvis \u00bb \u00e0 Tarbes. Communication Media &amp; Hors-Media : Structuration d&rsquo;un plan de communication globale pour promouvoir la pi\u00e8ce de th\u00e9\u00e2tre \u00ab\u00a0La Tendresse\u00a0\u00bb et l&rsquo;exposition \u00ab\u00a0Sweet Feast\u00a0\u00bb. Strat\u00e9gie Social Media (Instagram) : Cr\u00e9ation d&rsquo;un Reel afin de pr\u00e9senter un m\u00e9tier, de carrousels pour valoriser une exposition et de Stories engageantes sur les th\u00e9matiques et les clich\u00e9s de la masculinit\u00e9 abord\u00e9s dans la pi\u00e8ce. Relations Presse : R\u00e9daction compl\u00e8te d&rsquo;un communiqu\u00e9 de presse et d&rsquo;un dossier de presse.<\/p>\n","protected":false},"author":1,"featured_media":1188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-1184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/posts\/1184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/comments?post=1184"}],"version-history":[{"count":1,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/posts\/1184\/revisions"}],"predecessor-version":[{"id":1189,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/posts\/1184\/revisions\/1189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/media\/1188"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/media?parent=1184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/categories?post=1184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/tags?post=1184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}