{"id":1501,"date":"2026-06-15T16:54:09","date_gmt":"2026-06-15T14:54:09","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/?p=1501"},"modified":"2026-06-16T10:43:21","modified_gmt":"2026-06-16T08:43:21","slug":"mes-competences-en-bdmrc-en-s3-et-s4","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/2026\/06\/15\/mes-competences-en-bdmrc-en-s3-et-s4\/","title":{"rendered":"BDMRC S3\/S4"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Participer \u00e0 la strat\u00e9gie marketing et commerciale (Projet Castorama)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. R\u00e9aliser une \u00e9tude de march\u00e9<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ce que j&rsquo;ai fait :<\/strong> Analyse globale du march\u00e9 du bricolage en France et \u00e9tude approfondie de l&rsquo;enseigne Castorama pour comprendre son positionnement et ses enjeux actuels.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Segmenter, cibler et positionner l&rsquo;offre<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ce que j&rsquo;ai fait :<\/strong> D\u00e9finition d&rsquo;une cible pr\u00e9cise, structuration d&rsquo;une offre commerciale adapt\u00e9e et choix d&rsquo;un positionnement strat\u00e9gique diff\u00e9renciant par rapport aux principaux concurrents du secteur.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u00c9laborer un plan marketing strat\u00e9gique<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ce que j&rsquo;ai fait :<\/strong> Conception d&rsquo;un plan marketing complet centr\u00e9 sur une th\u00e9matique forte et innovante : <em>\u00ab\u00a0La place des femmes dans le monde du Bricolage\u00a0\u00bb<\/em>, afin d&rsquo;adapter la strat\u00e9gie commerciale de Castorama \u00e0 de nouvelles attentes de consommation.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Participer \u00e0 la strat\u00e9gie marketing et commerciale (Projet Castorama) 1. R\u00e9aliser une \u00e9tude de march\u00e9 2. Segmenter, cibler et positionner l&rsquo;offre 3. \u00c9laborer un plan marketing strat\u00e9gique<\/p>\n","protected":false},"author":1,"featured_media":1502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-1501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bdmrc"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/posts\/1501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/comments?post=1501"}],"version-history":[{"count":2,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/posts\/1501\/revisions"}],"predecessor-version":[{"id":1595,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/posts\/1501\/revisions\/1595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/media\/1502"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/media?parent=1501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/categories?post=1501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BOUSSAGEON\/wp-json\/wp\/v2\/tags?post=1501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}