{"id":1136,"date":"2026-05-27T11:46:28","date_gmt":"2026-05-27T09:46:28","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/BROUSSE-BADIOU\/?p=1136"},"modified":"2026-06-22T22:45:49","modified_gmt":"2026-06-22T20:45:49","slug":"sae-analyse-communication-digitale","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/BROUSSE-BADIOU\/sae-analyse-communication-digitale\/","title":{"rendered":"SAE ANALYSE COMMUNICATION DIGITALE"},"content":{"rendered":"\t\t
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Consultant en Strat\u00e9gie Digitale \u2014 Analyse d\u2019Activit\u00e9 en Ligne (En Voiture Simone Good Store)<\/h2>
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\n Audit global de l\u2019\u00e9cosyst\u00e8me num\u00e9rique : <\/h3>\n \t\t \t

\u00c9valuation compl\u00e8te de la pr\u00e9sence en ligne, du site e-commerce et des r\u00e9seaux sociaux d'un concept store lifestyle et \u00e9co-responsable bas\u00e9 \u00e0 Tarbes. Mod\u00e9lisation de la structure de l'entreprise via l'\u00e9laboration d'un Business Model Canvas d\u00e9taill\u00e9<\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n Analyse de march\u00e9 & Benchmark concurrentiel : <\/h3>\n \t\t \t

\u00c9tude des sp\u00e9cificit\u00e9s du secteur des produits \u00e9thiques et analyse de l'environnement concurrentiel local et national (La Chaise Longue, Muy Mucho, L'\u00c9tal de l\u2019Hexagone)<\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n Diagnostic d'audience & Strat\u00e9gie Social Media : <\/h3>\n \t\t \t

Analyse des comportements d'achat omnicanaux et de l\u2019efficacit\u00e9 des contenus bas\u00e9s sur l'humour et le storytelling. \u00c9valuation du ciblage interg\u00e9n\u00e9rationnel diff\u00e9renci\u00e9 (TikTok et Instagram pour les 18-49 ans, Facebook pour une audience plus m\u00fbre) avec un rythme d'\u00e9dition d'une publication tous les trois jours.<\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n Audit de la relation client en ligne & E-r\u00e9putation : <\/h3>\n \t\t \t

Analyse des avis clients (Google My Business, Facebook) et des processus de fid\u00e9lisation. Identification des points de friction sur le site marchand, notamment l'absence de sous-cat\u00e9gories pr\u00e9cises, le manque de tra\u00e7abilit\u00e9 des commandes et l'obsolescence des t\u00e9moignages clients.<\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n Formulation de pr\u00e9conisations strat\u00e9giques (SEO \/ SEA \/ SMO) : <\/h3>\n \t\t \t

\nSEO \/ Marketing de contenu : Recommandation de cr\u00e9ation d'un blog th\u00e9matique, d'int\u00e9gration de mots-cl\u00e9s \u00e9thiques locaux et d'une strat\u00e9gie de backlinks. \n\nSEA : Planification de campagnes Google Ads et Google Shopping bas\u00e9es sur le remarketing et l'A\/B testing. \n\nSMO \/ Engagement : Pr\u00e9conisation de leviers d'engagement communautaire (jeux-concours, partenariats avec des influenceurs du Sud-Ouest, formats d'ateliers en direct).<\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVOIR LA SAE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Consultant en Strat\u00e9gie Digitale \u2014 Analyse d\u2019Activit\u00e9 en Ligne (En Voiture Simone Good Store) Audit global de l\u2019\u00e9cosyst\u00e8me num\u00e9rique : \u00c9valuation compl\u00e8te de la pr\u00e9sence en ligne, du site e-commerce et des r\u00e9seaux sociaux d’un concept store lifestyle et \u00e9co-responsable bas\u00e9 \u00e0 Tarbes. Mod\u00e9lisation de la structure de l’entreprise via l’\u00e9laboration d’un Business Model Canvas d\u00e9taill\u00e9 Analyse de march\u00e9 & Benchmark concurrentiel : \u00c9tude des sp\u00e9cificit\u00e9s du secteur des produits \u00e9thiques et analyse de l’environnement concurrentiel local et national (La Chaise Longue, Muy Mucho, L’\u00c9tal de l\u2019Hexagone) Diagnostic d'audience & Strat\u00e9gie Social Media : Analyse des comportements d’achat omnicanaux et de l\u2019efficacit\u00e9 des contenus bas\u00e9s sur l’humour et le storytelling. \u00c9valuation du ciblage interg\u00e9n\u00e9rationnel diff\u00e9renci\u00e9 (TikTok et Instagram pour les 18-49 ans, Facebook pour une audience plus m\u00fbre) avec un rythme d’\u00e9dition d’une publication tous les trois jours. Audit de la relation client en ligne & E-r\u00e9putation : Analyse des avis clients (Google My Business, Facebook) et des processus de fid\u00e9lisation. Identification des points de friction sur le site marchand, notamment l’absence de sous-cat\u00e9gories pr\u00e9cises, le manque de tra\u00e7abilit\u00e9 des commandes et l’obsolescence des t\u00e9moignages clients. Formulation de pr\u00e9conisations strat\u00e9giques (SEO \/ SEA \/ SMO) : SEO \/ Marketing de contenu : Recommandation de cr\u00e9ation d’un blog th\u00e9matique, d’int\u00e9gration de mots-cl\u00e9s \u00e9thiques locaux et d’une strat\u00e9gie de backlinks. SEA : Planification de campagnes Google Ads et Google Shopping bas\u00e9es sur le remarketing et l’A\/B testing. SMO \/ Engagement : Pr\u00e9conisation de leviers d’engagement communautaire (jeux-concours, partenariats avec des influenceurs du Sud-Ouest, formats d’ateliers en direct). VOIR LA SAE<\/p>\n","protected":false},"author":1,"featured_media":1396,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10,17],"tags":[],"class_list":["post-1136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-projet-digital"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BROUSSE-BADIOU\/wp-json\/wp\/v2\/posts\/1136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BROUSSE-BADIOU\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BROUSSE-BADIOU\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BROUSSE-BADIOU\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BROUSSE-BADIOU\/wp-json\/wp\/v2\/comments?post=1136"}],"version-history":[{"count":10,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BROUSSE-BADIOU\/wp-json\/wp\/v2\/posts\/1136\/revisions"}],"predecessor-version":[{"id":1438,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BROUSSE-BADIOU\/wp-json\/wp\/v2\/posts\/1136\/revisions\/1438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BROUSSE-BADIOU\/wp-json\/wp\/v2\/media\/1396"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/BROUSSE-BADIOU\/wp-json\/wp\/v2\/media?parent=1136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BROUSSE-BADIOU\/wp-json\/wp\/v2\/categories?post=1136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/BROUSSE-BADIOU\/wp-json\/wp\/v2\/tags?post=1136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}