{"id":64,"date":"2026-06-08T16:07:14","date_gmt":"2026-06-08T16:07:14","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/CARLAT\/post-2\/"},"modified":"2026-06-11T17:18:51","modified_gmt":"2026-06-11T17:18:51","slug":"post-2","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/CARLAT\/post-2\/","title":{"rendered":"\u00c9tude de march\u00e9 sur le th\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64\" class=\"elementor elementor-64\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3854aca5 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3854aca5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53b3e1d4 elementor-widget elementor-widget-text-editor\" data-id=\"53b3e1d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h4 class=\"wp-block-heading\">Lors de ma premi\u00e8re ann\u00e9e de BUT Techniques de Commercialisation, j\u2019ai r\u00e9alis\u00e9 une \u00e9tude de march\u00e9 sur le th\u00e9, un secteur \u00e0 la fois traditionnel et en pleine \u00e9volution.<br \/>Ce projet m\u2019a permis de d\u00e9couvrir concr\u00e8tement les diff\u00e9rentes \u00e9tapes d\u2019une analyse marketing : recherche documentaire, \u00e9tude de la demande, observation des tendances et analyse de la concurrence.<br \/>L\u2019objectif \u00e9tait de mieux comprendre la place du th\u00e9 dans les habitudes de consommation et d\u2019identifier les opportunit\u00e9s de d\u00e9veloppement sur ce march\u00e9.<\/h4>\n\n<div class=\"wp-block-uagb-image uagb-block-12754064 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\">\n<figure class=\"wp-block-uagb-image__figure\"><img fetchpriority=\"high\" decoding=\"async\" class=\"uag-image-555\" title=\"57162484 1126 4762 8978 54409c18ae29\" role=\"img\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/CARLAT\/wp-content\/uploads\/2026\/06\/57162484-1126-4762-8978-54409c18ae29-859x1024.png\" sizes=\"(max-width: 480px) 150px\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/CARLAT\/wp-content\/uploads\/2026\/06\/57162484-1126-4762-8978-54409c18ae29-859x1024.png ,https:\/\/techdeco-tarbes.fr\/2025\/CARLAT\/wp-content\/uploads\/2026\/06\/57162484-1126-4762-8978-54409c18ae29.png 780w, https:\/\/techdeco-tarbes.fr\/2025\/CARLAT\/wp-content\/uploads\/2026\/06\/57162484-1126-4762-8978-54409c18ae29.png 360w\" alt=\"57162484 1126 4762 8978 54409c18ae29\" width=\"1149\" height=\"1369\" \/><\/figure>\n<\/div>\n\n<p class=\"wp-block-paragraph\">J\u2019ai notamment appris que le march\u00e9 du th\u00e9 repr\u00e9sente environ\u00a0<strong>500 millions d\u2019euros en France<\/strong>, ce qui montre son importance dans le secteur des boissons.<br \/>Le th\u00e9 est aujourd\u2019hui consomm\u00e9 pour plusieurs raisons : le plaisir, le bien-\u00eatre, la sant\u00e9, mais aussi la recherche de produits plus naturels.<br \/>Cette tendance est renforc\u00e9e par l\u2019int\u00e9r\u00eat croissant des consommateurs pour les produits bio, les infusions, les th\u00e9s premium et les boissons moins sucr\u00e9es.<\/p>\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9tude a aussi montr\u00e9 que le th\u00e9 glac\u00e9 repr\u00e9sente un march\u00e9 dynamique, estim\u00e9 \u00e0 environ\u00a0<strong>430 millions d\u2019euros<\/strong>, port\u00e9 par une consommation plus jeune et plus nomade.<br \/>Cela montre que le th\u00e9 ne se limite plus seulement \u00e0 une boisson chaude traditionnelle, mais devient aussi un produit moderne, pratique et adaptable.<\/p>\n\n<p class=\"wp-block-paragraph\">Ce travail m\u2019a permis de mieux comprendre l\u2019importance des donn\u00e9es dans une prise de d\u00e9cision commerciale.<br \/>J\u2019ai appris \u00e0 analyser un march\u00e9, \u00e0 rep\u00e9rer des tendances et \u00e0 transformer des informations en recommandations concr\u00e8tes.<br \/>Cette \u00e9tude de march\u00e9 a donc \u00e9t\u00e9 une premi\u00e8re exp\u00e9rience tr\u00e8s formatrice, car elle m\u2019a donn\u00e9 une vision plus professionnelle du marketing et de l\u2019analyse consommateur.<br \/>Elle m\u2019a aussi permis de d\u00e9velopper ma curiosit\u00e9, mon esprit d\u2019analyse et ma capacit\u00e9 \u00e0 structurer une r\u00e9flexion commerciale.<br \/>Aujourd\u2019hui, je consid\u00e8re ce projet comme une \u00e9tape importante dans mon parcours, car il m\u2019a aid\u00e9 \u00e0 comprendre comment une entreprise peut identifier des opportunit\u00e9s \u00e0 partir d\u2019un march\u00e9 r\u00e9el.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lors de ma premi\u00e8re ann\u00e9e de BUT Techniques de Commercialisation, j\u2019ai r\u00e9alis\u00e9 une \u00e9tude de march\u00e9 sur le th\u00e9, un secteur \u00e0 la fois traditionnel et en pleine \u00e9volution.Ce projet m\u2019a permis de d\u00e9couvrir concr\u00e8tement les diff\u00e9rentes \u00e9tapes d\u2019une analyse marketing : recherche documentaire, \u00e9tude de la demande, observation des tendances et analyse de la concurrence.L\u2019objectif \u00e9tait de mieux comprendre la place du th\u00e9 dans les habitudes de consommation et d\u2019identifier les opportunit\u00e9s de d\u00e9veloppement sur ce march\u00e9. J\u2019ai notamment appris que le march\u00e9 du th\u00e9 repr\u00e9sente environ\u00a0500 millions d\u2019euros en France, ce qui montre son importance dans le secteur des boissons.Le th\u00e9 est aujourd\u2019hui consomm\u00e9 pour plusieurs raisons : le plaisir, le bien-\u00eatre, la sant\u00e9, mais aussi la recherche de produits plus naturels.Cette tendance est renforc\u00e9e par l\u2019int\u00e9r\u00eat croissant des consommateurs pour les produits bio, les infusions, les th\u00e9s premium et les boissons moins sucr\u00e9es. L\u2019\u00e9tude a aussi montr\u00e9 que le th\u00e9 glac\u00e9 repr\u00e9sente un march\u00e9 dynamique, estim\u00e9 \u00e0 environ\u00a0430 millions d\u2019euros, port\u00e9 par une consommation plus jeune et plus nomade.Cela montre que le th\u00e9 ne se limite plus seulement \u00e0 une boisson chaude traditionnelle, mais devient aussi un produit moderne, pratique et adaptable. Ce travail m\u2019a permis de mieux comprendre l\u2019importance des donn\u00e9es dans une prise de d\u00e9cision commerciale.J\u2019ai appris \u00e0 analyser un march\u00e9, \u00e0 rep\u00e9rer des tendances et \u00e0 transformer des informations en recommandations concr\u00e8tes.Cette \u00e9tude de march\u00e9 a donc \u00e9t\u00e9 une premi\u00e8re exp\u00e9rience tr\u00e8s formatrice, car elle m\u2019a donn\u00e9 une vision plus professionnelle du marketing et de l\u2019analyse consommateur.Elle m\u2019a aussi permis de d\u00e9velopper ma curiosit\u00e9, mon esprit d\u2019analyse et ma capacit\u00e9 \u00e0 structurer une r\u00e9flexion commerciale.Aujourd\u2019hui, je consid\u00e8re ce projet comme une \u00e9tape importante dans mon parcours, car il m\u2019a aid\u00e9 \u00e0 comprendre comment une entreprise peut identifier des opportunit\u00e9s \u00e0 partir d\u2019un march\u00e9 r\u00e9el. \u00a0<\/p>\n","protected":false},"author":1,"featured_media":557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"narrow-width-container","site-content-style":"default","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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de ma premi\u00e8re ann\u00e9e de BUT Techniques de Commercialisation, j\u2019ai r\u00e9alis\u00e9 une \u00e9tude de march\u00e9 sur le th\u00e9, un secteur \u00e0 la fois traditionnel et en pleine \u00e9volution.Ce projet m\u2019a permis de d\u00e9couvrir concr\u00e8tement les diff\u00e9rentes \u00e9tapes d\u2019une analyse marketing : recherche documentaire, \u00e9tude de la demande, observation des tendances et analyse de la\u2026","_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/CARLAT\/wp-json\/wp\/v2\/posts\/64","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/CARLAT\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/CARLAT\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/CARLAT\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/CARLAT\/wp-json\/wp\/v2\/comments?post=64"}],"version-history":[{"count":8,"href":"https:\/\/techdeco-tarbes.fr\/2025\/CARLAT\/wp-json\/wp\/v2\/posts\/64\/revisions"}],"predecessor-version":[{"id":566,"href":"https:\/\/techdeco-tarbes.fr\/2025\/CARLAT\/wp-json\/wp\/v2\/posts\/64\/revisions\/566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/CARLAT\/wp-json\/wp\/v2\/media\/557"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/CARLAT\/wp-json\/wp\/v2\/media?parent=64"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/CARLAT\/wp-json\/wp\/v2\/categories?post=64"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/CARLAT\/wp-json\/wp\/v2\/tags?post=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}