{"id":330,"date":"2026-05-15T17:22:00","date_gmt":"2026-05-15T15:22:00","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/?post_type=projets&#038;p=330"},"modified":"2026-06-02T15:51:43","modified_gmt":"2026-06-02T13:51:43","slug":"creation-dun-site-web","status":"publish","type":"projets","link":"https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/projets\/creation-dun-site-web\/","title":{"rendered":"Cr\u00e9ation d&rsquo;un site web"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Projet de cr\u00e9ation d&rsquo;un site web sur la vall\u00e9e du Val d&rsquo;Azun (Promotion et communication sur le territoire)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communication<\/li>\n\n\n\n<li>D\u00e9veloppement web<\/li>\n\n\n\n<li>Marketing digital (trafic, outils, SEO, &#8230;.)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lien du site: <a href=\"https:\/\/studentsiteshub.fr\/cazajous-mathis\/\">https:\/\/studentsiteshub.fr\/cazajous-mathis\/<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading alignwide\">Projet site web &#8211; Explor&rsquo;Azun<\/h1>\n\n\n\n<p class=\"alignwide wp-block-paragraph\">Dans le cadre de ma formation en BUT Techniques de Commercialisation, j\u2019ai particip\u00e9 \u00e0 la cr\u00e9ation et au d\u00e9veloppement d\u2019<strong>Explor\u2019Azun<\/strong>, un projet visant \u00e0 valoriser le territoire du Val d\u2019Azun \u00e0 travers une exp\u00e9rience ludique et immersive destin\u00e9e aux visiteurs et aux familles. Ce projet nous a permis de mener une r\u00e9flexion compl\u00e8te autour du marketing, de la communication et du d\u00e9veloppement d\u2019une offre touristique<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" data-id=\"331\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/wp-content\/uploads\/2026\/05\/Explor_Azun-removebg-preview.png\" alt=\"\" class=\"wp-image-331\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/wp-content\/uploads\/2026\/05\/Explor_Azun-removebg-preview.png 500w, https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/wp-content\/uploads\/2026\/05\/Explor_Azun-removebg-preview-300x300.png 300w, https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/wp-content\/uploads\/2026\/05\/Explor_Azun-removebg-preview-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/wp-content\/uploads\/2025\/12\/IMG_3642-scaled.jpg\" alt=\"\" class=\"wp-image-57\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/wp-content\/uploads\/2025\/12\/IMG_3642-scaled.jpg 2560w, https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/wp-content\/uploads\/2025\/12\/IMG_3642-300x225.jpg 300w, https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/wp-content\/uploads\/2025\/12\/IMG_3642-1024x768.jpg 1024w, https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/wp-content\/uploads\/2025\/12\/IMG_3642-768x576.jpg 768w, https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/wp-content\/uploads\/2025\/12\/IMG_3642-1536x1152.jpg 1536w, https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/wp-content\/uploads\/2025\/12\/IMG_3642-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ce que j\u2019ai fait<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9alisation d\u2019\u00e9tudes de march\u00e9 et analyse des attentes des visiteurs. <\/li>\n\n\n\n<li>Participation \u00e0 la conception du concept et de l\u2019offre touristique. <\/li>\n\n\n\n<li>Cr\u00e9ation de supports de communication pour promouvoir le projet. <\/li>\n\n\n\n<li>\u00c9laboration d\u2019une strat\u00e9gie marketing adapt\u00e9e \u00e0 la cible vis\u00e9e. <\/li>\n\n\n\n<li>Travail sur l\u2019identit\u00e9 visuelle et la valorisation du territoire. <\/li>\n\n\n\n<li>Pr\u00e9sentation du projet devant des enseignants et professionnels<\/li>\n\n\n\n<li>Cr\u00e9ation du site web, veille et ajustement web (SEO, Google Analytics, Search Console)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9sultats et apprentissages<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ce projet m\u2019a permis de mettre en pratique les enseignements du BUT dans un contexte concret. J\u2019ai d\u00e9velopp\u00e9 mes comp\u00e9tences en gestion de projet, en marketing territorial et en travail collaboratif. J\u2019ai \u00e9galement appris \u00e0 construire une offre r\u00e9pondant \u00e0 un besoin identifi\u00e9 tout en valorisant les richesses d\u2019un territoire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comp\u00e9tences d\u00e9velopp\u00e9es<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9tude de march\u00e9 Marketing territorial <\/li>\n\n\n\n<li>Gestion de projet <\/li>\n\n\n\n<li>Communication digitale et print <\/li>\n\n\n\n<li>Cr\u00e9ativit\u00e9 et innovation <\/li>\n\n\n\n<li>Photographie<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Outils utilis\u00e9s<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Canva<\/li>\n\n\n\n<li>R\u00e9seaux sociaux pour la promotion du projet<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":331,"template":"","categoriesprojets":[7],"class_list":["post-330","projets","type-projets","status-publish","has-post-thumbnail","hentry","categoriesprojets-projets-universitaire"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/wp-json\/wp\/v2\/projets\/330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/wp-json\/wp\/v2\/types\/projets"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/wp-json\/wp\/v2\/media\/331"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/wp-json\/wp\/v2\/media?parent=330"}],"wp:term":[{"taxonomy":"categoriesprojets","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/CAZAJOUS\/wp-json\/wp\/v2\/categoriesprojets?post=330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}