{"id":1702,"date":"2026-06-11T00:11:02","date_gmt":"2026-06-10T22:11:02","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/?p=1702"},"modified":"2026-06-11T00:12:50","modified_gmt":"2026-06-10T22:12:50","slug":"commerce-relation-client-animation-de-reseau-de-distributeurs","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/index.php\/2026\/06\/11\/commerce-relation-client-animation-de-reseau-de-distributeurs\/","title":{"rendered":"Commerce &#8211; Relation client &amp; animation de r\u00e9seau de distributeurs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1702\" class=\"elementor elementor-1702\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e44f485 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"e44f485\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d769e2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"1d769e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f355fc7 elementor-widget elementor-widget-heading\" data-id=\"f355fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Commerce - Relation client &amp; animation de r\u00e9seau de distributeurs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1aee45 elementor-widget elementor-widget-text-editor\" data-id=\"a1aee45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\">Dans le cadre de ma formation en BTS NDRC, j&rsquo;ai travaill\u00e9 sur un dossier de relation client et d&rsquo;animation de r\u00e9seau de distributeurs appliqu\u00e9 \u00e0 une entreprise r\u00e9elle sp\u00e9cialis\u00e9e dans les v\u00eatements de running \u00e9co-responsables : Sensus. J&rsquo;ai d&rsquo;abord pr\u00e9sent\u00e9 l&rsquo;entreprise et r\u00e9alis\u00e9 un diagnostic de son contexte. J&rsquo;ai ensuite argument\u00e9 l&rsquo;int\u00e9r\u00eat pour la marque d&rsquo;int\u00e9grer la grande distribution via Intersport, en proposant la cr\u00e9ation d&rsquo;une gamme de v\u00eatements de football pour toucher un march\u00e9 plus large, tout en se diff\u00e9renciant gr\u00e2ce \u00e0 ses mat\u00e9riaux \u00e9co-responsables. J&rsquo;ai con\u00e7u une animation commerciale pour mettre les produits en valeur en magasin, d\u00e9fini les objectifs, la m\u00e9thodologie et analys\u00e9 les r\u00e9sultats pour d\u00e9terminer si un bon r\u00e9f\u00e9rencement en rayon \u00e9tait envisageable.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Ce dossier m&rsquo;a appris \u00e0 construire une argumentation commerciale solide pour convaincre un distributeur d&rsquo;int\u00e9grer une nouvelle marque. J&rsquo;ai d\u00e9velopp\u00e9 ma capacit\u00e9 \u00e0 analyser un contexte, \u00e0 adapter une offre \u00e0 un nouveau march\u00e9 et \u00e0 concevoir des actions concr\u00e8tes pour valoriser des produits en point de vente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ea1e30 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"2ea1e30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67c8e5c elementor-widget elementor-widget-image\" data-id=\"67c8e5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/wp-content\/uploads\/2026\/06\/Relation-client-et-animation-de-reseaux-de-distributeurs.png\" class=\"attachment-full size-full wp-image-1701\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/wp-content\/uploads\/2026\/06\/Relation-client-et-animation-de-reseaux-de-distributeurs.png 1920w, https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/wp-content\/uploads\/2026\/06\/Relation-client-et-animation-de-reseaux-de-distributeurs-300x169.png 300w, https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/wp-content\/uploads\/2026\/06\/Relation-client-et-animation-de-reseaux-de-distributeurs-1024x576.png 1024w, https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/wp-content\/uploads\/2026\/06\/Relation-client-et-animation-de-reseaux-de-distributeurs-768x432.png 768w, https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/wp-content\/uploads\/2026\/06\/Relation-client-et-animation-de-reseaux-de-distributeurs-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46a25be elementor-align-center elementor-widget elementor-widget-button\" data-id=\"46a25be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/wp-content\/uploads\/2026\/06\/relation-client-et-animation-de-reseaux-de-distributeurs.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir la pr\u00e9sentation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c5c006 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"0c5c006\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8100d9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b8100d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332154d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"332154d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/index.php\/mes-experiences\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mes autres exp\u00e9riences et r\u00e9alisations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Commerce &#8211; Relation client &amp; animation de r\u00e9seau de distributeurs Dans le cadre de ma formation en BTS NDRC, j&rsquo;ai travaill\u00e9 sur un dossier de relation client et d&rsquo;animation de r\u00e9seau de distributeurs appliqu\u00e9 \u00e0 une entreprise r\u00e9elle sp\u00e9cialis\u00e9e dans les v\u00eatements de running \u00e9co-responsables : Sensus. J&rsquo;ai d&rsquo;abord pr\u00e9sent\u00e9 l&rsquo;entreprise et r\u00e9alis\u00e9 un diagnostic de son contexte. J&rsquo;ai ensuite argument\u00e9 l&rsquo;int\u00e9r\u00eat pour la marque d&rsquo;int\u00e9grer la grande distribution via Intersport, en proposant la cr\u00e9ation d&rsquo;une gamme de v\u00eatements de football pour toucher un march\u00e9 plus large, tout en se diff\u00e9renciant gr\u00e2ce \u00e0 ses mat\u00e9riaux \u00e9co-responsables. J&rsquo;ai con\u00e7u une animation commerciale pour mettre les produits en valeur en magasin, d\u00e9fini les objectifs, la m\u00e9thodologie et analys\u00e9 les r\u00e9sultats pour d\u00e9terminer si un bon r\u00e9f\u00e9rencement en rayon \u00e9tait envisageable. Ce dossier m&rsquo;a appris \u00e0 construire une argumentation commerciale solide pour convaincre un distributeur d&rsquo;int\u00e9grer une nouvelle marque. J&rsquo;ai d\u00e9velopp\u00e9 ma capacit\u00e9 \u00e0 analyser un contexte, \u00e0 adapter une offre \u00e0 un nouveau march\u00e9 et \u00e0 concevoir des actions concr\u00e8tes pour valoriser des produits en point de vente. Voir la pr\u00e9sentation Mes autres exp\u00e9riences et r\u00e9alisations<\/p>\n","protected":false},"author":1,"featured_media":1598,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commerce"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/index.php\/wp-json\/wp\/v2\/posts\/1702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/index.php\/wp-json\/wp\/v2\/comments?post=1702"}],"version-history":[{"count":10,"href":"https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/index.php\/wp-json\/wp\/v2\/posts\/1702\/revisions"}],"predecessor-version":[{"id":1713,"href":"https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/index.php\/wp-json\/wp\/v2\/posts\/1702\/revisions\/1713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/index.php\/wp-json\/wp\/v2\/media\/1598"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/index.php\/wp-json\/wp\/v2\/media?parent=1702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/index.php\/wp-json\/wp\/v2\/categories?post=1702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/DEVEZEAUX%20DE%20LAVERGNE\/index.php\/wp-json\/wp\/v2\/tags?post=1702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}