{"id":703,"date":"2026-06-08T19:02:29","date_gmt":"2026-06-08T17:02:29","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/?p=703"},"modified":"2026-06-11T21:19:37","modified_gmt":"2026-06-11T19:19:37","slug":"projet-export-egiategia","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/2026\/06\/08\/projet-export-egiategia\/","title":{"rendered":"Projet Export Egiategia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"703\" class=\"elementor elementor-703\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e20ee3 e-flex e-con-boxed wpr-particle-no wpr-sticky-section-no e-con e-parent\" data-id=\"4e20ee3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-118e0e7 elementor-widget elementor-widget-image\" data-id=\"118e0e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"419\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/wp-content\/uploads\/2026\/06\/photo-egiategie-768x419.png\" class=\"attachment-medium_large size-medium_large wp-image-849\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/wp-content\/uploads\/2026\/06\/photo-egiategie-768x419.png 768w, https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/wp-content\/uploads\/2026\/06\/photo-egiategie-300x164.png 300w, https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/wp-content\/uploads\/2026\/06\/photo-egiategie-1024x558.png 1024w, https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/wp-content\/uploads\/2026\/06\/photo-egiategie.png 1405w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57def67 e-flex e-con-boxed wpr-particle-no wpr-sticky-section-no e-con e-parent\" data-id=\"57def67\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16fc9f0 elementor-widget elementor-widget-text-editor\" data-id=\"16fc9f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre d&rsquo;un projet de groupe, nous avons accompagn\u00e9 une entreprise viticole de notre choix dans sa strat\u00e9gie d&rsquo;exportation, de la s\u00e9lection des pays cibles \u00e0 la r\u00e9alisation des \u00e9tudes de march\u00e9 approfondies.<\/p><p>Comp\u00e9tence utilis\u00e9es pour ce projet :\u00a0<\/p><p style=\"font-size: 14.592px; font-style: normal; font-weight: 400;\"><span style=\"font-weight: bold;\">\u00c9tude de march\u00e9 &amp; Veille internationale<\/span> : Analyse des tendances de consommation, de la concurrence et de la r\u00e9glementation sur les march\u00e9s cibles.<\/p><p style=\"font-size: 14.592px; font-style: normal; font-weight: 400;\"><span style=\"font-weight: bold;\">Ciblage et s\u00e9lection de march\u00e9s<\/span> : Utilisation de crit\u00e8res de s\u00e9lection et de matrices pour identifier les pays \u00e0 fort potentiel pour l&rsquo;export de vin.<\/p><p style=\"font-size: 14.592px; font-style: normal; font-weight: 400;\"><span style=\"font-weight: bold;\">Adaptation de l&rsquo;offre (Marketing international)<\/span> : Compr\u00e9hension des sp\u00e9cificit\u00e9s culturelles et des pr\u00e9f\u00e9rences des consommateurs \u00e9trangers pour le secteur viticole.<\/p><p style=\"font-size: 14.592px; font-style: normal; font-weight: 400;\">Vous pouvez retrouver l&rsquo;ensemble de ma pr\u00e9sentation en cliquant<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb2387 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ebb2387\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/wp-content\/uploads\/2026\/06\/EGIATEGIA-presentation-2.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Juste ici<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans le cadre d&rsquo;un projet de groupe, nous avons accompagn\u00e9 une entreprise viticole de notre choix dans sa strat\u00e9gie d&rsquo;exportation, de la s\u00e9lection des pays cibles \u00e0 la r\u00e9alisation des \u00e9tudes de march\u00e9 approfondies. Comp\u00e9tence utilis\u00e9es pour ce projet :\u00a0 \u00c9tude de march\u00e9 &amp; Veille internationale : Analyse des tendances de consommation, de la concurrence et de la r\u00e9glementation sur les march\u00e9s cibles. Ciblage et s\u00e9lection de march\u00e9s : Utilisation de crit\u00e8res de s\u00e9lection et de matrices pour identifier les pays \u00e0 fort potentiel pour l&rsquo;export de vin. Adaptation de l&rsquo;offre (Marketing international) : Compr\u00e9hension des sp\u00e9cificit\u00e9s culturelles et des pr\u00e9f\u00e9rences des consommateurs \u00e9trangers pour le secteur viticole. Vous pouvez retrouver l&rsquo;ensemble de ma pr\u00e9sentation en cliquant Juste ici<\/p>\n","protected":false},"author":1,"featured_media":766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/wp-json\/wp\/v2\/posts\/703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/wp-json\/wp\/v2\/comments?post=703"}],"version-history":[{"count":27,"href":"https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/wp-json\/wp\/v2\/posts\/703\/revisions"}],"predecessor-version":[{"id":1165,"href":"https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/wp-json\/wp\/v2\/posts\/703\/revisions\/1165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/wp-json\/wp\/v2\/media\/766"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/wp-json\/wp\/v2\/media?parent=703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/wp-json\/wp\/v2\/categories?post=703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/FELIERS\/wp-json\/wp\/v2\/tags?post=703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}