{"id":1558,"date":"2026-04-16T09:23:04","date_gmt":"2026-04-16T07:23:04","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/?p=1558"},"modified":"2026-04-16T14:16:17","modified_gmt":"2026-04-16T12:16:17","slug":"etude-marketing","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/etude-marketing\/","title":{"rendered":"Etude marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1558\" class=\"elementor elementor-1558\">\n\t\t\t\t<div class=\"elementor-element elementor-element-077ef7a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"077ef7a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88882c9 elementor-widget elementor-widget-heading\" data-id=\"88882c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00e9tude marketing - Yaourts durables<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a9138 elementor-widget elementor-widget-text-editor\" data-id=\"25a9138\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comprendre les comportements d\u2019achat face aux produits responsables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-047b2cd elementor-invisible elementor-widget elementor-widget-button\" data-id=\"047b2cd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounce&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#suite\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5725017 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5725017\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb8eee ekit-equal-height-disable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"ebb8eee\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-top-align elementor-animation-   \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  \">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon icon icon-graph\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    SAE Marketing                <\/h3>\n                                            <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-457c0a2 ekit-equal-height-disable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"457c0a2\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-top-align elementor-animation-   \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  \">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon fas fa-people-carry\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Travail en groupe                <\/h3>\n                                            <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d832e ekit-equal-height-disable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"69d832e\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-top-align elementor-animation-   \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  \">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon icon icon-graph-2\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Etude quantitative                <\/h3>\n                                            <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b337c32 ekit-equal-height-disable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"b337c32\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-top-align elementor-animation-   \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  \">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon icon icon-review\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Questionnaire                <\/h3>\n                                            <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-152ec8d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"152ec8d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0bc761b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"0bc761b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a223ba elementor-widget elementor-widget-menu-anchor\" data-id=\"3a223ba\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"suite\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be24610 elementor-widget elementor-widget-heading\" data-id=\"be24610\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mon r\u00f4le<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3147e87 elementor-widget elementor-widget-text-editor\" data-id=\"3147e87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Participation \u00e0 la cr\u00e9ation du questionnaire, aux brainstormings et \u00e0 l\u2019analyse des r\u00e9sultats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c899c28 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c899c28\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1539cf9 elementor-widget elementor-widget-progress\" data-id=\"1539cf9\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-1539cf9\">\n\t\t\t\tCr\u00e9ation questionnaire\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-1539cf9\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"80\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"80\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">80%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd02332 elementor-widget elementor-widget-progress\" data-id=\"fd02332\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-fd02332\">\n\t\t\t\tAnalyse des donn\u00e9es\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-fd02332\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"70\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"70\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">70%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec63fa5 elementor-widget elementor-widget-progress\" data-id=\"ec63fa5\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-ec63fa5\">\n\t\t\t\tTravail d'\u00e9quipe\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-ec63fa5\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"90\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"90\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">90%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-affadb5 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"affadb5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ec8f42a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ec8f42a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7620ebc elementor-widget elementor-widget-heading\" data-id=\"7620ebc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Etapes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c7813a wpr-list-style-none elementor-widget elementor-widget-wpr-posts-timeline\" data-id=\"0c7813a\" data-element_type=\"widget\" data-settings=\"{&quot;swiper_speed&quot;:500}\" data-widget_type=\"wpr-posts-timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-timeline-outer-container\"><div class=\"wpr-wrapper swiper wpr-horizontal-bottom\" dir=\"\" data-slidestoshow = \"4\" data-autoplay=\"\" data-loop=\"\" data-swiper-speed=\"500\" data-swiper-delay=\"0\" data-swiper-poh=\"\" data-swiper-space-between=\"\"><div class=\"swiper-wrapper wpr-horizontal-bottom-timeline\"><div class=\"swiper-slide swiper-slide-line-top no elementor-repeater-item-8732096\"><div class=\"wpr-main-line-icon wpr-icon\"><i aria-hidden=\"true\" class=\"icon icon-magnifying-glass-search\"><\/i><\/div><div class=\"wpr-story-info \"><div class=\"wpr-timeline-content-wrapper\"><div class=\"wpr-title-wrap\"><span class=\"wpr-title\">Recherche<\/span><\/div><div class=\"wpr-description\"><p>Analyse du march\u00e9 et du comportement.<\/p><\/div><\/div><\/div><\/div><div class=\"swiper-slide swiper-slide-line-top no elementor-repeater-item-07e1090\"><div class=\"wpr-main-line-icon wpr-icon\"><i aria-hidden=\"true\" class=\"fas fa-question-circle\"><\/i><\/div><div class=\"wpr-story-info \"><div class=\"wpr-timeline-content-wrapper\"><div class=\"wpr-title-wrap\"><span class=\"wpr-title\">Questionnaire<\/span><\/div><div class=\"wpr-description\"><p>Construction bas\u00e9e sur la th\u00e9orie du comportement planifi\u00e9.<\/p><\/div><\/div><\/div><\/div><div class=\"swiper-slide swiper-slide-line-top no elementor-repeater-item-2cded04\"><div class=\"wpr-main-line-icon wpr-icon\"><i aria-hidden=\"true\" class=\"fas fa-poll\"><\/i><\/div><div class=\"wpr-story-info \"><div class=\"wpr-timeline-content-wrapper\"><div class=\"wpr-title-wrap\"><span class=\"wpr-title\">Collecte<\/span><\/div><div class=\"wpr-description\"><p>Diffusion en ligne + terrain (~500 r\u00e9ponses)\u00a0<\/p><\/div><\/div><\/div><\/div><div class=\"swiper-slide swiper-slide-line-top no elementor-repeater-item-a7deba8\"><div class=\"wpr-main-line-icon wpr-icon\"><i aria-hidden=\"true\" class=\"icon icon-chart2\"><\/i><\/div><div class=\"wpr-story-info \"><div class=\"wpr-timeline-content-wrapper\"><div class=\"wpr-title-wrap\"><span class=\"wpr-title\">Analyse<\/span><\/div><div class=\"wpr-description\"><p>Tris \u00e0 plat et tris crois\u00e9s<\/p><\/div><\/div><\/div><\/div><\/div>\n\t\t\t<!-- Add Pagination -->        \n\t\t\t<div class=\"wpr-swiper-pagination\"><\/div>\n\t\t\t<!-- Add Arrows -->\n\t\t\t<div class=\"wpr-button-prev wpr-timeline-prev-arrow wpr-timeline-prev-0c7813a\">\n\t\t\t\t<i class=\"fas fa-angle-left\"><\/i>\n\t\t\t<\/div>\n\t\t\t<div class=\"wpr-button-next wpr-timeline-next-arrow wpr-timeline-next-0c7813a\">\n\t\t\t\t<i class=\"fas fa-angle-left\"><\/i>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed3c13d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"ed3c13d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34973b9 elementor-widget elementor-widget-heading\" data-id=\"34973b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Galerie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608099b gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"608099b\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-1558 gallery-columns-3 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"608099b\" data-elementor-lightbox-title=\"Capture d&#039;\u00e9cran 2026-04-16 112257\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTU2NiwidXJsIjoiaHR0cHM6XC9cL3RlY2hkZWNvLXRhcmJlcy5mclwvMjAyNVwvSVJPWlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDRcL0NhcHR1cmUtZGVjcmFuLTIwMjYtMDQtMTYtMTEyMjU3LnBuZyIsInNsaWRlc2hvdyI6IjYwODA5OWIifQ%3D%3D\" href='https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112257.png'><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"614\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112257-768x614.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112257-768x614.png 768w, https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112257-300x240.png 300w, https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112257.png 775w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"608099b\" data-elementor-lightbox-title=\"Capture d&#039;\u00e9cran 2026-04-16 112304\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTU2NywidXJsIjoiaHR0cHM6XC9cL3RlY2hkZWNvLXRhcmJlcy5mclwvMjAyNVwvSVJPWlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDRcL0NhcHR1cmUtZGVjcmFuLTIwMjYtMDQtMTYtMTEyMzA0LnBuZyIsInNsaWRlc2hvdyI6IjYwODA5OWIifQ%3D%3D\" href='https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112304.png'><img decoding=\"async\" width=\"734\" height=\"755\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112304.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112304.png 734w, https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112304-292x300.png 292w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"608099b\" data-elementor-lightbox-title=\"Capture d&#039;\u00e9cran 2026-04-16 112310\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTU2OCwidXJsIjoiaHR0cHM6XC9cL3RlY2hkZWNvLXRhcmJlcy5mclwvMjAyNVwvSVJPWlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDRcL0NhcHR1cmUtZGVjcmFuLTIwMjYtMDQtMTYtMTEyMzEwLnBuZyIsInNsaWRlc2hvdyI6IjYwODA5OWIifQ%3D%3D\" href='https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112310.png'><img decoding=\"async\" width=\"727\" height=\"884\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112310.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112310.png 727w, https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112310-247x300.png 247w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div 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https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112343-280x300.png 280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"608099b\" data-elementor-lightbox-title=\"Capture d&#039;\u00e9cran 2026-04-16 112325\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTU2OSwidXJsIjoiaHR0cHM6XC9cL3RlY2hkZWNvLXRhcmJlcy5mclwvMjAyNVwvSVJPWlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDRcL0NhcHR1cmUtZGVjcmFuLTIwMjYtMDQtMTYtMTEyMzI1LnBuZyIsInNsaWRlc2hvdyI6IjYwODA5OWIifQ%3D%3D\" href='https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112325.png'><img loading=\"lazy\" decoding=\"async\" width=\"647\" height=\"592\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112325.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112325.png 647w, https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112325-300x274.png 300w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"608099b\" data-elementor-lightbox-title=\"Capture d&#039;\u00e9cran 2026-04-16 112355\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTU3MSwidXJsIjoiaHR0cHM6XC9cL3RlY2hkZWNvLXRhcmJlcy5mclwvMjAyNVwvSVJPWlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDRcL0NhcHR1cmUtZGVjcmFuLTIwMjYtMDQtMTYtMTEyMzU1LnBuZyIsInNsaWRlc2hvdyI6IjYwODA5OWIifQ%3D%3D\" href='https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112355.png'><img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"334\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112355.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112355.png 707w, https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-112355-300x142.png 300w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cb093e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5cb093e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63ba606 elementor-widget elementor-widget-heading\" data-id=\"63ba606\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15b7e3a elementor-widget elementor-widget-text-editor\" data-id=\"15b7e3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"459\" data-end=\"604\">Ce projet m\u2019a permis de mieux comprendre les comportements d\u2019achat des consommateurs et les limites de l\u2019engagement durable dans l\u2019alimentaire.<\/p><p data-start=\"611\" data-end=\"735\">J\u2019ai d\u00e9velopp\u00e9 des comp\u00e9tences en analyse de donn\u00e9es, en construction de questionnaire et en interpr\u00e9tation des r\u00e9sultats.<\/p><p data-start=\"742\" data-end=\"834\">Cette exp\u00e9rience m\u2019a aussi appris \u00e0 travailler efficacement en \u00e9quipe sur un projet concret.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a521a9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4a521a9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c5a0f elementor-widget elementor-widget-button\" data-id=\"a4c5a0f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/mes-competences\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir mes autres projets<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00e9tude marketing &#8211; Yaourts durables Comprendre les comportements d\u2019achat face aux produits responsables. SAE Marketing Travail en groupe Etude quantitative Questionnaire Mon r\u00f4le Participation \u00e0 la cr\u00e9ation du questionnaire, aux brainstormings et \u00e0 l\u2019analyse des r\u00e9sultats. Cr\u00e9ation questionnaire 80% Analyse des donn\u00e9es 70% Travail d&rsquo;\u00e9quipe 90% Etapes Recherche Analyse du march\u00e9 et du comportement. Questionnaire Construction bas\u00e9e sur la th\u00e9orie du comportement planifi\u00e9. Collecte Diffusion en ligne + terrain (~500 r\u00e9ponses)\u00a0 Analyse Tris \u00e0 plat et tris crois\u00e9s Galerie Conclusion Ce projet m\u2019a permis de mieux comprendre les comportements d\u2019achat des consommateurs et les limites de l\u2019engagement durable dans l\u2019alimentaire. J\u2019ai d\u00e9velopp\u00e9 des comp\u00e9tences en analyse de donn\u00e9es, en construction de questionnaire et en interpr\u00e9tation des r\u00e9sultats. Cette exp\u00e9rience m\u2019a aussi appris \u00e0 travailler efficacement en \u00e9quipe sur un projet concret. D\u00e9couvrir mes autres projets<\/p>\n","protected":false},"author":1,"featured_media":1583,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/comments?post=1558"}],"version-history":[{"count":16,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1558\/revisions"}],"predecessor-version":[{"id":1595,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1558\/revisions\/1595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/media\/1583"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/media?parent=1558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/categories?post=1558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/tags?post=1558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}