{"id":1605,"date":"2026-04-16T14:49:00","date_gmt":"2026-04-16T12:49:00","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/?p=1605"},"modified":"2026-04-16T15:12:29","modified_gmt":"2026-04-16T13:12:29","slug":"creation-de-site-web","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/creation-de-site-web\/","title":{"rendered":"Cr\u00e9ation de site web"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1605\" class=\"elementor elementor-1605\">\n\t\t\t\t<div class=\"elementor-element elementor-element-352a22f6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"352a22f6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7db78737 elementor-widget elementor-widget-heading\" data-id=\"7db78737\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie digitale et cr\u00e9ation de site web<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25788341 elementor-widget elementor-widget-text-editor\" data-id=\"25788341\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9er un site internet pour valoriser un restaurant familial et am\u00e9liorer sa visibilit\u00e9 aupr\u00e8s des touristes et p\u00e8lerins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b86f7a elementor-invisible elementor-widget elementor-widget-button\" data-id=\"13b86f7a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounce&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#suite\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15c5299b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"15c5299b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca73ebe ekit-equal-height-enable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"2ca73ebe\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-top-align elementor-animation-   \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  \">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon fas fa-graduation-cap\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    SAE Strat\u00e9gie digitale                <\/h3>\n                                            <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43759994 ekit-equal-height-enable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"43759994\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-top-align elementor-animation-   \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  \">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon fas fa-user\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Projet individuel                <\/h3>\n                        \t\t  \t<p>Cas r\u00e9el <\/p>\n                                <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5631afea ekit-equal-height-enable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"5631afea\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-top-align elementor-animation-   \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  \">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon fas fa-globe\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Cr\u00e9ation de site web                <\/h3>\n                                            <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20191276 ekit-equal-height-enable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"20191276\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-top-align elementor-animation-   \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  \">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon fas fa-tools\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    WordPress \/ SEO                <\/h3>\n                                            <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b46bb12 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7b46bb12\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78f8671a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"78f8671a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36287edc elementor-widget elementor-widget-menu-anchor\" data-id=\"36287edc\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"suite\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a994412 elementor-widget elementor-widget-heading\" data-id=\"4a994412\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mon r\u00f4le<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c689695 elementor-widget elementor-widget-text-editor\" data-id=\"7c689695\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>J\u2019ai con\u00e7u l\u2019ensemble de la strat\u00e9gie digitale et imagin\u00e9 un site internet adapt\u00e9 aux besoins du restaurant, de l\u2019analyse jusqu\u2019\u00e0 la conception.Participation \u00e0 la cr\u00e9ation du questionnaire, aux brainstormings et \u00e0 l\u2019analyse des r\u00e9sultats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cfd884 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6cfd884\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52c19f34 elementor-widget elementor-widget-progress\" data-id=\"52c19f34\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-52c19f34\">\n\t\t\t\tAnalyse marketing\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-52c19f34\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"85\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"85\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">85%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-354117c4 elementor-widget elementor-widget-progress\" data-id=\"354117c4\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-354117c4\">\n\t\t\t\tStrat\u00e9gie digitale\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-354117c4\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"90\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"90\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">90%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41acb2d6 elementor-widget elementor-widget-progress\" data-id=\"41acb2d6\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-41acb2d6\">\n\t\t\t\tConception web\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-41acb2d6\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"95\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"95\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">95%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fc2a941 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5fc2a941\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b9c0c2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4b9c0c2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-223a9f5e elementor-widget elementor-widget-heading\" data-id=\"223a9f5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Etapes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-337ce86e wpr-list-style-none elementor-widget elementor-widget-wpr-posts-timeline\" data-id=\"337ce86e\" data-element_type=\"widget\" data-settings=\"{&quot;swiper_speed&quot;:500}\" data-widget_type=\"wpr-posts-timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-timeline-outer-container\"><div class=\"wpr-wrapper swiper wpr-horizontal-bottom\" dir=\"\" data-slidestoshow = \"4\" data-autoplay=\"\" data-loop=\"\" data-swiper-speed=\"500\" data-swiper-delay=\"0\" data-swiper-poh=\"\" data-swiper-space-between=\"\"><div class=\"swiper-wrapper wpr-horizontal-bottom-timeline\"><div class=\"swiper-slide swiper-slide-line-top no elementor-repeater-item-8732096\"><div class=\"wpr-main-line-icon wpr-icon\"><i aria-hidden=\"true\" class=\"icon icon-magnifying-glass-search\"><\/i><\/div><div class=\"wpr-story-info \"><div class=\"wpr-timeline-content-wrapper\"><div class=\"wpr-title-wrap\"><span class=\"wpr-title\">Analyse du march\u00e9<\/span><\/div><div class=\"wpr-description\"><p>\u00c9tude du secteur local, des concurrents et des tendances (tourisme, p\u00e8lerinage, attentes clients)<\/p><\/div><\/div><\/div><\/div><div class=\"swiper-slide swiper-slide-line-top no elementor-repeater-item-07e1090\"><div class=\"wpr-main-line-icon wpr-icon\"><i aria-hidden=\"true\" class=\"fas fa-bullseye\"><\/i><\/div><div class=\"wpr-story-info \"><div class=\"wpr-timeline-content-wrapper\"><div class=\"wpr-title-wrap\"><span class=\"wpr-title\">D\u00e9finition de la strat\u00e9gie<\/span><\/div><div class=\"wpr-description\"><p>Identification des cibles (touristes, p\u00e8lerins), de leurs besoins et construction d\u2019objectifs marketing<\/p><\/div><\/div><\/div><\/div><div class=\"swiper-slide swiper-slide-line-top no elementor-repeater-item-2cded04\"><div class=\"wpr-main-line-icon wpr-icon\"><i aria-hidden=\"true\" class=\"fas fa-laptop\"><\/i><\/div><div class=\"wpr-story-info \"><div class=\"wpr-timeline-content-wrapper\"><div class=\"wpr-title-wrap\"><span class=\"wpr-title\">Conception du site<\/span><\/div><div class=\"wpr-description\"><p>Cr\u00e9ation d\u2019un site simple, rapide et informatif avec menu, contact, localisation et mise en valeur du restaurant<\/p><\/div><\/div><\/div><\/div><div class=\"swiper-slide swiper-slide-line-top no elementor-repeater-item-a7deba8\"><div class=\"wpr-main-line-icon wpr-icon\"><i aria-hidden=\"true\" class=\"fas fa-chart-line\"><\/i><\/div><div class=\"wpr-story-info \"><div class=\"wpr-timeline-content-wrapper\"><div class=\"wpr-title-wrap\"><span class=\"wpr-title\">Optimisation et SEO<\/span><\/div><div class=\"wpr-description\"><p>Mise en place d\u2019un r\u00e9f\u00e9rencement local avec mots-cl\u00e9s strat\u00e9giques pour am\u00e9liorer la visibilit\u00e9<\/p><\/div><\/div><\/div><\/div><\/div>\n\t\t\t<!-- Add Pagination -->        \n\t\t\t<div class=\"wpr-swiper-pagination\"><\/div>\n\t\t\t<!-- Add Arrows -->\n\t\t\t<div class=\"wpr-button-prev wpr-timeline-prev-arrow wpr-timeline-prev-337ce86e\">\n\t\t\t\t<i class=\"fas fa-angle-left\"><\/i>\n\t\t\t<\/div>\n\t\t\t<div class=\"wpr-button-next wpr-timeline-next-arrow wpr-timeline-next-337ce86e\">\n\t\t\t\t<i class=\"fas fa-angle-left\"><\/i>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d4192da e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1d4192da\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5614b2 elementor-widget elementor-widget-heading\" data-id=\"e5614b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Galerie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bdc49c4 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"1bdc49c4\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-1605 gallery-columns-3 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1bdc49c4\" data-elementor-lightbox-title=\"Capture d&#039;\u00e9cran 2026-04-16 150625\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTYxMywidXJsIjoiaHR0cHM6XC9cL3RlY2hkZWNvLXRhcmJlcy5mclwvMjAyNVwvSVJPWlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDRcL0NhcHR1cmUtZGVjcmFuLTIwMjYtMDQtMTYtMTUwNjI1LnBuZyIsInNsaWRlc2hvdyI6IjFiZGM0OWM0In0%3D\" href='https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150625.png'><img fetchpriority=\"high\" decoding=\"async\" width=\"556\" height=\"736\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150625.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150625.png 556w, https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150625-227x300.png 227w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1bdc49c4\" data-elementor-lightbox-title=\"Capture d&#039;\u00e9cran 2026-04-16 150525\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTYxMSwidXJsIjoiaHR0cHM6XC9cL3RlY2hkZWNvLXRhcmJlcy5mclwvMjAyNVwvSVJPWlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDRcL0NhcHR1cmUtZGVjcmFuLTIwMjYtMDQtMTYtMTUwNTI1LnBuZyIsInNsaWRlc2hvdyI6IjFiZGM0OWM0In0%3D\" href='https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150525.png'><img decoding=\"async\" width=\"555\" height=\"766\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150525.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150525.png 555w, https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150525-217x300.png 217w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div 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https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150443-300x124.png 300w, https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150443-1024x423.png 1024w, https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150443-1536x634.png 1536w, https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150443.png 1836w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1bdc49c4\" data-elementor-lightbox-title=\"Capture d&#039;\u00e9cran 2026-04-16 150453\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTYxMCwidXJsIjoiaHR0cHM6XC9cL3RlY2hkZWNvLXRhcmJlcy5mclwvMjAyNVwvSVJPWlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDRcL0NhcHR1cmUtZGVjcmFuLTIwMjYtMDQtMTYtMTUwNDUzLnBuZyIsInNsaWRlc2hvdyI6IjFiZGM0OWM0In0%3D\" href='https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150453.png'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"614\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150453-768x614.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150453-768x614.png 768w, https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150453-300x240.png 300w, https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150453-1024x819.png 1024w, https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-16-150453.png 1093w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d0e3fe0 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7d0e3fe0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31e4c7fd elementor-widget elementor-widget-heading\" data-id=\"31e4c7fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb4b16d elementor-widget elementor-widget-text-editor\" data-id=\"1fb4b16d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1606\" data-end=\"1896\">Ce projet m\u2019a permis de travailler sur un cas concret en d\u00e9veloppant une strat\u00e9gie digitale adapt\u00e9e \u00e0 une entreprise familiale. J\u2019ai appris \u00e0 analyser un march\u00e9 local, \u00e0 comprendre les besoins des utilisateurs et \u00e0 concevoir une solution r\u00e9aliste en tenant compte des contraintes terrain.<\/p><p data-start=\"1903\" data-end=\"2037\">Cette exp\u00e9rience m\u2019a \u00e9galement permis de renforcer mes comp\u00e9tences en strat\u00e9gie marketing, en conception web et en r\u00e9flexion digitale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3db725c4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3db725c4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5db11be5 elementor-widget elementor-widget-button\" data-id=\"5db11be5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/mes-competences\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir mes autres projets<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strat\u00e9gie digitale et cr\u00e9ation de site web Cr\u00e9er un site internet pour valoriser un restaurant familial et am\u00e9liorer sa visibilit\u00e9 aupr\u00e8s des touristes et p\u00e8lerins. SAE Strat\u00e9gie digitale Projet individuel Cas r\u00e9el Cr\u00e9ation de site web WordPress \/ SEO Mon r\u00f4le J\u2019ai con\u00e7u l\u2019ensemble de la strat\u00e9gie digitale et imagin\u00e9 un site internet adapt\u00e9 aux besoins du restaurant, de l\u2019analyse jusqu\u2019\u00e0 la conception.Participation \u00e0 la cr\u00e9ation du questionnaire, aux brainstormings et \u00e0 l\u2019analyse des r\u00e9sultats. Analyse marketing 85% Strat\u00e9gie digitale 90% Conception web 95% Etapes Analyse du march\u00e9 \u00c9tude du secteur local, des concurrents et des tendances (tourisme, p\u00e8lerinage, attentes clients) D\u00e9finition de la strat\u00e9gie Identification des cibles (touristes, p\u00e8lerins), de leurs besoins et construction d\u2019objectifs marketing Conception du site Cr\u00e9ation d\u2019un site simple, rapide et informatif avec menu, contact, localisation et mise en valeur du restaurant Optimisation et SEO Mise en place d\u2019un r\u00e9f\u00e9rencement local avec mots-cl\u00e9s strat\u00e9giques pour am\u00e9liorer la visibilit\u00e9 Galerie Conclusion Ce projet m\u2019a permis de travailler sur un cas concret en d\u00e9veloppant une strat\u00e9gie digitale adapt\u00e9e \u00e0 une entreprise familiale. J\u2019ai appris \u00e0 analyser un march\u00e9 local, \u00e0 comprendre les besoins des utilisateurs et \u00e0 concevoir une solution r\u00e9aliste en tenant compte des contraintes terrain. Cette exp\u00e9rience m\u2019a \u00e9galement permis de renforcer mes comp\u00e9tences en strat\u00e9gie marketing, en conception web et en r\u00e9flexion digitale. D\u00e9couvrir mes autres projets<\/p>\n","protected":false},"author":1,"featured_media":1619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12,13],"tags":[],"class_list":["post-1605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-projet-digital"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/comments?post=1605"}],"version-history":[{"count":4,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1605\/revisions"}],"predecessor-version":[{"id":1616,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1605\/revisions\/1616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/media\/1619"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/media?parent=1605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/categories?post=1605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/tags?post=1605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}