{"id":1620,"date":"2026-04-16T15:20:33","date_gmt":"2026-04-16T13:20:33","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/?p=1620"},"modified":"2026-04-16T15:58:37","modified_gmt":"2026-04-16T13:58:37","slug":"stage-marketing-et-communication","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/stage-marketing-et-communication\/","title":{"rendered":"Stage marketing et communication"},"content":{"rendered":"\t\t
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Stage \u2014 Marketing et Communication <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Participer \u00e0 la strat\u00e9gie de communication de 11 marques locales et contribuer \u00e0 leur visibilit\u00e9 \u00e0 travers des actions digitales et terrain.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n Stage 2\u00e8me ann\u00e9e <\/h3>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Travail en \u00e9quipe <\/h3>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Marketing et communication <\/h3>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n T\u00e2ches vari\u00e9es <\/h3>\n \t\t \t

R\u00e9seaux sociaux - Ev\u00e8nementiel - vente<\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mon r\u00f4le<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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J\u2019ai particip\u00e9 activement \u00e0 la communication de plusieurs marques en cr\u00e9ant du contenu, en r\u00e9alisant des actions terrain et en contribuant \u00e0 des \u00e9tudes marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\n\t\t\t\tCr\u00e9ation de contenu\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t90%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\tCommunication digitale\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t85%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\tRelation client \/ terrain\t\t\t<\/span>\n\t\t\n\t\t
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Etapes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/i><\/div>
Immersion et analyse<\/span><\/div>

D\u00e9couverte de l\u2019entreprise, de ses 11 marques et de leurs identit\u00e9s. Analyse du march\u00e9 local et des attentes des consommateurs.<\/p><\/div><\/div><\/div><\/div>

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Cr\u00e9ation de contenus<\/span><\/div>

R\u00e9alisation de publications, vid\u00e9os (reels), shootings photo et participation \u00e0 des campagnes de communication pour diff\u00e9rentes marques.<\/p><\/div><\/div><\/div><\/div>

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Etude et analyse des donn\u00e9es<\/span><\/div>

Cr\u00e9ation de questionnaires, collecte de retours clients lors de d\u00e9gustations et analyse des r\u00e9sultats pour orienter les d\u00e9cisions marketing.<\/p><\/div><\/div><\/div><\/div>

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Actions terrain et vente<\/span><\/div>

Animation de d\u00e9gustations en grande surface, interaction avec les clients et d\u00e9veloppement de comp\u00e9tences commerciales.<\/p><\/div><\/div><\/div><\/div><\/div>\n\t\t\t \n\t\t\t

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\n\t\t\t\t<\/i>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Galerie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ce stage m\u2019a permis de d\u00e9couvrir concr\u00e8tement le fonctionnement d\u2019un service marketing et communication dans une entreprise locale dynamique. J\u2019ai pu d\u00e9velopper mes comp\u00e9tences en cr\u00e9ation de contenu, en analyse marketing et en relation client, tout en gagnant en autonomie et en confiance.<\/p>

Cette exp\u00e9rience a confirm\u00e9 mon int\u00e9r\u00eat pour la communication, notamment dans des projets m\u00ealant cr\u00e9ativit\u00e9, terrain et strat\u00e9gie digitale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tD\u00e9couvrir mes autres projets<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Stage \u2014 Marketing et Communication Participer \u00e0 la strat\u00e9gie de communication de 11 marques locales et contribuer \u00e0 leur visibilit\u00e9 \u00e0 travers des actions digitales et terrain. Stage 2\u00e8me ann\u00e9e Travail en \u00e9quipe Marketing et communication T\u00e2ches vari\u00e9es R\u00e9seaux sociaux – Ev\u00e8nementiel – vente Mon r\u00f4le J\u2019ai particip\u00e9 activement \u00e0 la communication de plusieurs marques en cr\u00e9ant du contenu, en r\u00e9alisant des actions terrain et en contribuant \u00e0 des \u00e9tudes marketing. Cr\u00e9ation de contenu 90% Communication digitale 85% Relation client \/ terrain 80% Etapes Immersion et analyse D\u00e9couverte de l\u2019entreprise, de ses 11 marques et de leurs identit\u00e9s. Analyse du march\u00e9 local et des attentes des consommateurs. Cr\u00e9ation de contenus R\u00e9alisation de publications, vid\u00e9os (reels), shootings photo et participation \u00e0 des campagnes de communication pour diff\u00e9rentes marques. Etude et analyse des donn\u00e9es Cr\u00e9ation de questionnaires, collecte de retours clients lors de d\u00e9gustations et analyse des r\u00e9sultats pour orienter les d\u00e9cisions marketing. Actions terrain et vente Animation de d\u00e9gustations en grande surface, interaction avec les clients et d\u00e9veloppement de comp\u00e9tences commerciales. Galerie Conclusion Ce stage m\u2019a permis de d\u00e9couvrir concr\u00e8tement le fonctionnement d\u2019un service marketing et communication dans une entreprise locale dynamique. J\u2019ai pu d\u00e9velopper mes comp\u00e9tences en cr\u00e9ation de contenu, en analyse marketing et en relation client, tout en gagnant en autonomie et en confiance. Cette exp\u00e9rience a confirm\u00e9 mon int\u00e9r\u00eat pour la communication, notamment dans des projets m\u00ealant cr\u00e9ativit\u00e9, terrain et strat\u00e9gie digitale. D\u00e9couvrir mes autres projets<\/p>\n","protected":false},"author":1,"featured_media":1621,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,12,15],"tags":[],"class_list":["post-1620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","category-stage"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/comments?post=1620"}],"version-history":[{"count":4,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1620\/revisions"}],"predecessor-version":[{"id":1626,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1620\/revisions\/1626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/media\/1621"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/media?parent=1620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/categories?post=1620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/tags?post=1620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}