{"id":1686,"date":"2026-04-21T14:08:47","date_gmt":"2026-04-21T12:08:47","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/?p=1686"},"modified":"2026-04-21T14:18:46","modified_gmt":"2026-04-21T12:18:46","slug":"etude-qualitative","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/etude-qualitative\/","title":{"rendered":"Etude qualitative"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\u00e9tude qualitative - perception du campus de Tarbes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Analyser les perceptions et attentes des \u00e9tudiants afin de mieux comprendre leur exp\u00e9rience sur le campus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n \n\n
\n
\n
\n <\/i>\n <\/div>\n <\/div>\n
\n

\n SAE Marketing <\/h3>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n \n\n
\n
\n
\n <\/i>\n <\/div>\n <\/div>\n
\n

\n Travail en groupe <\/h3>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n \n\n
\n
\n
\n <\/i>\n <\/div>\n <\/div>\n
\n

\n Etude qualitative <\/h3>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n \n\n
\n
\n
\n <\/i>\n <\/div>\n <\/div>\n
\n

\n entretien - analyse <\/h3>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Mon r\u00f4le<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

J\u2019ai particip\u00e9 \u00e0 la r\u00e9alisation d\u2019une \u00e9tude qualitative en contribuant \u00e0 la construction du guide d\u2019entretien, \u00e0 la collecte des donn\u00e9es et \u00e0 l\u2019analyse des r\u00e9sultats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\n\t\t\t\tAnalyse qualitative\t\t\t<\/span>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t85%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\n\t\t\t\tConstruction d'entretien\t\t\t<\/span>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t80%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\n\t\t\t\tInterpr\u00e9tation des r\u00e9sultats\t\t\t<\/span>\n\t\t\n\t\t
\n\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t85%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Etapes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
<\/i><\/div>
Analyse du sujet<\/span><\/div>

D\u00e9finition de l\u2019objectif : comprendre la perception du campus par les \u00e9tudiants de premi\u00e8re ann\u00e9e.<\/p><\/div><\/div><\/div><\/div>

<\/i><\/div>
Cr\u00e9ation du guide d'entretien<\/span><\/div>

\u00c9laboration de questions ouvertes pour recueillir des opinions et des ressentis.<\/p><\/div><\/div><\/div><\/div>

<\/i><\/div>
Focus groupe<\/span><\/div>

R\u00e9alisation d\u2019entretiens aupr\u00e8s d\u2019un panel d\u2019\u00e9tudiants pour collecter les verbatims.<\/p><\/div><\/div><\/div><\/div>

<\/i><\/div>
Analyse des r\u00e9sultats<\/span><\/div>

Interpr\u00e9tation des donn\u00e9es pour identifier les perceptions, attentes et axes d\u2019am\u00e9lioration.<\/p><\/div><\/div><\/div><\/div><\/div>\n\t\t\t \n\t\t\t

<\/div>\n\t\t\t\n\t\t\t
\n\t\t\t\t<\/i>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t<\/i>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Galerie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\"\"<\/a>\n\"\"<\/a>\n\"\"<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Cette \u00e9tude m\u2019a permis de d\u00e9couvrir une approche qualitative de l\u2019analyse marketing, centr\u00e9e sur l\u2019\u00e9coute et l\u2019interpr\u00e9tation des ressentis. J\u2019ai appris \u00e0 construire un guide d\u2019entretien pertinent et \u00e0 analyser des donn\u00e9es non chiffr\u00e9es.<\/p>

Les r\u00e9sultats montrent que le campus est globalement per\u00e7u de mani\u00e8re positive, mais que des am\u00e9liorations sont attendues, notamment sur les \u00e9quipements, la vie \u00e9tudiante et certains services. Cette exp\u00e9rience m\u2019a permis de d\u00e9velopper mon esprit d\u2019analyse et ma capacit\u00e9 \u00e0 comprendre les attentes des utilisateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tD\u00e9couvrir mes autres projets<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00e9tude qualitative – perception du campus de Tarbes Analyser les perceptions et attentes des \u00e9tudiants afin de mieux comprendre leur exp\u00e9rience sur le campus. SAE Marketing Travail en groupe Etude qualitative entretien – analyse Mon r\u00f4le J\u2019ai particip\u00e9 \u00e0 la r\u00e9alisation d\u2019une \u00e9tude qualitative en contribuant \u00e0 la construction du guide d\u2019entretien, \u00e0 la collecte des donn\u00e9es et \u00e0 l\u2019analyse des r\u00e9sultats. Analyse qualitative 85% Construction d’entretien 80% Interpr\u00e9tation des r\u00e9sultats 85% Etapes Analyse du sujet D\u00e9finition de l\u2019objectif : comprendre la perception du campus par les \u00e9tudiants de premi\u00e8re ann\u00e9e. Cr\u00e9ation du guide d'entretien \u00c9laboration de questions ouvertes pour recueillir des opinions et des ressentis. Focus groupe R\u00e9alisation d\u2019entretiens aupr\u00e8s d\u2019un panel d\u2019\u00e9tudiants pour collecter les verbatims. Analyse des r\u00e9sultats Interpr\u00e9tation des donn\u00e9es pour identifier les perceptions, attentes et axes d\u2019am\u00e9lioration. Galerie Conclusion Cette \u00e9tude m\u2019a permis de d\u00e9couvrir une approche qualitative de l\u2019analyse marketing, centr\u00e9e sur l\u2019\u00e9coute et l\u2019interpr\u00e9tation des ressentis. J\u2019ai appris \u00e0 construire un guide d\u2019entretien pertinent et \u00e0 analyser des donn\u00e9es non chiffr\u00e9es. Les r\u00e9sultats montrent que le campus est globalement per\u00e7u de mani\u00e8re positive, mais que des am\u00e9liorations sont attendues, notamment sur les \u00e9quipements, la vie \u00e9tudiante et certains services. Cette exp\u00e9rience m\u2019a permis de d\u00e9velopper mon esprit d\u2019analyse et ma capacit\u00e9 \u00e0 comprendre les attentes des utilisateurs. D\u00e9couvrir mes autres projets<\/p>\n","protected":false},"author":1,"featured_media":1698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/comments?post=1686"}],"version-history":[{"count":7,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1686\/revisions"}],"predecessor-version":[{"id":1697,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1686\/revisions\/1697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/media\/1698"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/media?parent=1686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/categories?post=1686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/tags?post=1686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}