{"id":1708,"date":"2026-04-22T10:54:51","date_gmt":"2026-04-22T08:54:51","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/?p=1708"},"modified":"2026-04-22T11:03:04","modified_gmt":"2026-04-22T09:03:04","slug":"etude-de-marche","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/etude-de-marche\/","title":{"rendered":"etude de march\u00e9"},"content":{"rendered":"\t\t
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\u00e9tude de march\u00e9 - B'Twin Village<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Analyser l\u2019environnement du march\u00e9 du v\u00e9lo afin d\u2019identifier les opportunit\u00e9s et menaces pour une enseigne comme B\u2019Twin Village.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n SAE Marketing <\/h3>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Travail en groupe <\/h3>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Analyse strat\u00e9gique <\/h3>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n M\u00e9thodologie PESTEL <\/h3>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mon r\u00f4le<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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J\u2019ai particip\u00e9 \u00e0 l\u2019analyse de l\u2019environnement du march\u00e9 du v\u00e9lo en mobilisant l\u2019outil PESTEL afin d\u2019identifier les facteurs externes influen\u00e7ant le secteur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t85%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t80%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t85%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Etapes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/i><\/div>
Recherche d'informations<\/span><\/div>

Collecte de donn\u00e9es sur le march\u00e9 du v\u00e9lo : tendances, acteurs, \u00e9volution de la demande.<\/p><\/div><\/div><\/div><\/div>

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Analyse PESTEL<\/span><\/div>

\u00c9tude des facteurs politiques, \u00e9conomiques, socioculturels, technologiques, \u00e9cologiques et l\u00e9gaux impactant le secteur.<\/p><\/div><\/div><\/div><\/div>

<\/i><\/div>
Synth\u00e8se des r\u00e9sultats<\/span><\/div>

Identification des opportunit\u00e9s (essor du v\u00e9lo, enjeux \u00e9cologiques) et des menaces (concurrence, r\u00e9glementation).<\/p><\/div><\/div><\/div><\/div>

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Int\u00e9rpr\u00e9tation strat\u00e9gique<\/span><\/div>

Mise en perspective des r\u00e9sultats pour comprendre les enjeux pour une entreprise comme B\u2019Twin Village.<\/p><\/div><\/div><\/div><\/div><\/div>\n\t\t\t \n\t\t\t

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Galerie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cette analyse m\u2019a permis de d\u00e9couvrir l\u2019importance de l\u2019environnement externe dans la prise de d\u00e9cision strat\u00e9gique. J\u2019ai appris \u00e0 structurer une r\u00e9flexion \u00e0 l\u2019aide de l\u2019outil PESTEL et \u00e0 identifier les \u00e9l\u00e9ments cl\u00e9s influen\u00e7ant un march\u00e9.<\/p>

Ce travail m\u2019a aid\u00e9e \u00e0 d\u00e9velopper ma capacit\u00e9 d\u2019analyse et \u00e0 mieux comprendre les enjeux actuels li\u00e9s \u00e0 la mobilit\u00e9 et \u00e0 l\u2019\u00e9cologie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tD\u00e9couvrir mes autres projets<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00e9tude de march\u00e9 – B’Twin Village Analyser l\u2019environnement du march\u00e9 du v\u00e9lo afin d\u2019identifier les opportunit\u00e9s et menaces pour une enseigne comme B\u2019Twin Village. SAE Marketing Travail en groupe Analyse strat\u00e9gique M\u00e9thodologie PESTEL Mon r\u00f4le J\u2019ai particip\u00e9 \u00e0 l\u2019analyse de l\u2019environnement du march\u00e9 du v\u00e9lo en mobilisant l\u2019outil PESTEL afin d\u2019identifier les facteurs externes influen\u00e7ant le secteur. Analyse strat\u00e9gique 85% Veille\/recherche 80% Synth\u00e8se 85% Etapes Recherche d'informations Collecte de donn\u00e9es sur le march\u00e9 du v\u00e9lo : tendances, acteurs, \u00e9volution de la demande. Analyse PESTEL \u00c9tude des facteurs politiques, \u00e9conomiques, socioculturels, technologiques, \u00e9cologiques et l\u00e9gaux impactant le secteur. Synth\u00e8se des r\u00e9sultats Identification des opportunit\u00e9s (essor du v\u00e9lo, enjeux \u00e9cologiques) et des menaces (concurrence, r\u00e9glementation). Int\u00e9rpr\u00e9tation strat\u00e9gique Mise en perspective des r\u00e9sultats pour comprendre les enjeux pour une entreprise comme B\u2019Twin Village. Galerie Conclusion Cette analyse m\u2019a permis de d\u00e9couvrir l\u2019importance de l\u2019environnement externe dans la prise de d\u00e9cision strat\u00e9gique. J\u2019ai appris \u00e0 structurer une r\u00e9flexion \u00e0 l\u2019aide de l\u2019outil PESTEL et \u00e0 identifier les \u00e9l\u00e9ments cl\u00e9s influen\u00e7ant un march\u00e9. Ce travail m\u2019a aid\u00e9e \u00e0 d\u00e9velopper ma capacit\u00e9 d\u2019analyse et \u00e0 mieux comprendre les enjeux actuels li\u00e9s \u00e0 la mobilit\u00e9 et \u00e0 l\u2019\u00e9cologie. D\u00e9couvrir mes autres projets<\/p>\n","protected":false},"author":1,"featured_media":1709,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/comments?post=1708"}],"version-history":[{"count":4,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1708\/revisions"}],"predecessor-version":[{"id":1714,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1708\/revisions\/1714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/media\/1709"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/media?parent=1708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/categories?post=1708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/tags?post=1708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}