{"id":1717,"date":"2026-04-28T15:14:09","date_gmt":"2026-04-28T13:14:09","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/?p=1717"},"modified":"2026-04-28T15:27:28","modified_gmt":"2026-04-28T13:27:28","slug":"analyse-marketing","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/analyse-marketing\/","title":{"rendered":"analyse marketing digital"},"content":{"rendered":"\t\t
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Amour d\u2019Ail \u2014 Analyse d\u2019une activit\u00e9 digitale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Analyser la strat\u00e9gie digitale d\u2019une marque artisanale et proposer des recommandations pour d\u00e9velopper sa pr\u00e9sence en ligne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n SAE Marketing digital <\/h3>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Travail en groupe <\/h3>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Analyse digitale <\/h3>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Strat\u00e9gie et recommandations <\/h3>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mon r\u00f4le<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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J\u2019ai particip\u00e9 \u00e0 l\u2019analyse compl\u00e8te de la pr\u00e9sence digitale de la marque, en \u00e9tudiant son march\u00e9, son positionnement et ses performances en ligne, afin de proposer des recommandations strat\u00e9giques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\n\t\t\t\tAnalyse digitale\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\tRecommandations marketing\t\t\t<\/span>\n\t\t\n\t\t
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Etapes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/i><\/div>
Analyse du march\u00e9<\/span><\/div>

\u00c9tude du secteur des sauces et du positionnement de la marque, ainsi que du comportement des consommateurs.<\/p><\/div><\/div><\/div><\/div>

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Audit de la pr\u00e9sence en ligne<\/span><\/div>

Analyse du site web, des r\u00e9seaux sociaux et de la visibilit\u00e9 digitale de la marque.<\/p><\/div><\/div><\/div><\/div>

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Diagnostic strat\u00e9gique<\/span><\/div>

Identification des forces (authenticit\u00e9, niche) et des faiblesses (manque de strat\u00e9gie digitale, visibilit\u00e9 limit\u00e9e).<\/p><\/div><\/div><\/div><\/div>

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Recommandations<\/span><\/div>

Proposition d\u2019am\u00e9liorations : SEO, r\u00e9seaux sociaux, cr\u00e9ation de contenu, optimisation du site web.<\/p><\/div><\/div><\/div><\/div><\/div>\n\t\t\t \n\t\t\t

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Galerie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ce projet m\u2019a permis de d\u00e9velopper une vision globale d\u2019une strat\u00e9gie digitale, en allant de l\u2019analyse du march\u00e9 jusqu\u2019\u00e0 la formulation de recommandations concr\u00e8tes. J\u2019ai appris \u00e0 identifier les leviers de performance d\u2019une marque en ligne et \u00e0 proposer des axes d\u2019am\u00e9lioration adapt\u00e9s \u00e0 son positionnement.<\/p>

Cette exp\u00e9rience m\u2019a particuli\u00e8rement int\u00e9ress\u00e9e car elle combine analyse, strat\u00e9gie et digital, des domaines dans lesquels je souhaite continuer \u00e0 \u00e9voluer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tD\u00e9couvrir mes autres projets<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Amour d\u2019Ail \u2014 Analyse d\u2019une activit\u00e9 digitale Analyser la strat\u00e9gie digitale d\u2019une marque artisanale et proposer des recommandations pour d\u00e9velopper sa pr\u00e9sence en ligne. SAE Marketing digital Travail en groupe Analyse digitale Strat\u00e9gie et recommandations Mon r\u00f4le J\u2019ai particip\u00e9 \u00e0 l\u2019analyse compl\u00e8te de la pr\u00e9sence digitale de la marque, en \u00e9tudiant son march\u00e9, son positionnement et ses performances en ligne, afin de proposer des recommandations strat\u00e9giques. Analyse digitale 90% Diagnostic strat\u00e9gique 85% Recommandations marketing 90% Etapes Analyse du march\u00e9 \u00c9tude du secteur des sauces et du positionnement de la marque, ainsi que du comportement des consommateurs. Audit de la pr\u00e9sence en ligne Analyse du site web, des r\u00e9seaux sociaux et de la visibilit\u00e9 digitale de la marque. Diagnostic strat\u00e9gique Identification des forces (authenticit\u00e9, niche) et des faiblesses (manque de strat\u00e9gie digitale, visibilit\u00e9 limit\u00e9e). Recommandations Proposition d\u2019am\u00e9liorations : SEO, r\u00e9seaux sociaux, cr\u00e9ation de contenu, optimisation du site web. Galerie Conclusion Ce projet m\u2019a permis de d\u00e9velopper une vision globale d\u2019une strat\u00e9gie digitale, en allant de l\u2019analyse du march\u00e9 jusqu\u2019\u00e0 la formulation de recommandations concr\u00e8tes. J\u2019ai appris \u00e0 identifier les leviers de performance d\u2019une marque en ligne et \u00e0 proposer des axes d\u2019am\u00e9lioration adapt\u00e9s \u00e0 son positionnement. Cette exp\u00e9rience m\u2019a particuli\u00e8rement int\u00e9ress\u00e9e car elle combine analyse, strat\u00e9gie et digital, des domaines dans lesquels je souhaite continuer \u00e0 \u00e9voluer. D\u00e9couvrir mes autres projets<\/p>\n","protected":false},"author":1,"featured_media":1735,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,12],"tags":[],"class_list":["post-1717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/comments?post=1717"}],"version-history":[{"count":8,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1717\/revisions"}],"predecessor-version":[{"id":1733,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/posts\/1717\/revisions\/1733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/media\/1735"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/media?parent=1717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/categories?post=1717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/IROZ\/wp-json\/wp\/v2\/tags?post=1717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}