Dans le cadre de ce projet, notre mission consistait \u00e0 concevoir une strat\u00e9gie de communication globale pour une artisane sp\u00e9cialis\u00e9e dans la fabrication de bougies en cire d\u2019abeille. Pour cela, nous avons commenc\u00e9 par d\u00e9finir notre cible \u00e0 travers la cr\u00e9ation d\u2019un persona d\u00e9taill\u00e9, ce qui nous a permis d\u2019adapter l\u2019ensemble de nos actions de communication.<\/p>\n\n\n\n
Nous avons ensuite \u00e9labor\u00e9 un plan de communication structur\u00e9 ainsi qu\u2019un programme de diffusion visant \u00e0 assurer une pr\u00e9sence r\u00e9guli\u00e8re aupr\u00e8s du public tout au long de la campagne. Afin de maximiser la visibilit\u00e9 de la marque, nous avons combin\u00e9 diff\u00e9rents supports de communication, \u00e0 la fois num\u00e9riques et traditionnels, en veillant \u00e0 maintenir une coh\u00e9rence entre les diff\u00e9rents canaux utilis\u00e9s.<\/p>\n\n\n\n
L\u2019un des principaux objectifs \u00e9tait de valoriser l\u2019authenticit\u00e9 du produit et le savoir-faire artisanal de la cr\u00e9atrice. Pour soutenir ce positionnement, nous avons construit une campagne bas\u00e9e sur une histoire de marque coh\u00e9rente et engageante, accompagn\u00e9e d\u2019une vid\u00e9o promotionnelle et de messages incitant le public \u00e0 interagir avec la marque. Cette exp\u00e9rience m\u2019a permis de mieux comprendre l\u2019importance de la coh\u00e9rence des actions de communication et de la planification des diffusions pour atteindre efficacement une cible d\u00e9finie.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dans le cadre de ce projet, notre mission consistait \u00e0 concevoir une strat\u00e9gie de communication globale pour une artisane sp\u00e9cialis\u00e9e dans la fabrication de bougies en cire d\u2019abeille. Pour cela, nous avons commenc\u00e9 par d\u00e9finir notre cible \u00e0 travers la cr\u00e9ation d\u2019un persona d\u00e9taill\u00e9, ce qui nous a permis d\u2019adapter l\u2019ensemble de nos actions de communication. Nous avons ensuite \u00e9labor\u00e9 un plan de communication structur\u00e9 ainsi qu\u2019un programme de diffusion visant \u00e0 assurer une pr\u00e9sence r\u00e9guli\u00e8re aupr\u00e8s du public tout au long de la campagne. Afin de maximiser la visibilit\u00e9 de la marque, nous avons combin\u00e9 diff\u00e9rents supports de communication, \u00e0 la fois num\u00e9riques et traditionnels, en veillant \u00e0 maintenir une coh\u00e9rence entre les diff\u00e9rents canaux utilis\u00e9s. L\u2019un des principaux objectifs \u00e9tait de valoriser l\u2019authenticit\u00e9 du produit et le savoir-faire artisanal de la cr\u00e9atrice. Pour soutenir ce positionnement, nous avons construit une campagne bas\u00e9e sur une histoire de marque coh\u00e9rente et engageante, accompagn\u00e9e d\u2019une vid\u00e9o promotionnelle et de messages incitant le public \u00e0 interagir avec la marque. Cette exp\u00e9rience m\u2019a permis de mieux comprendre l\u2019importance de la coh\u00e9rence des actions de communication et de la planification des diffusions pour atteindre efficacement une cible d\u00e9finie.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-452","post","type-post","status-publish","format-standard","hentry","category-communication"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=\/wp\/v2\/posts\/452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=452"}],"version-history":[{"count":1,"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=\/wp\/v2\/posts\/452\/revisions"}],"predecessor-version":[{"id":453,"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=\/wp\/v2\/posts\/452\/revisions\/453"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}