Dans le cadre d\u2019un projet de groupe, nous avons \u00e9t\u00e9 amen\u00e9s \u00e0 analyser la strat\u00e9gie de communication mise en place par une grande marque \u00e0 l\u2019occasion d\u2019un \u00e9v\u00e9nement majeur. Notre choix s\u2019est port\u00e9 sur Netflix et sa campagne de communication autour du combat opposant Jake Paul \u00e0 Mike Tyson.<\/p>\n\n\n\n
Notre travail a consist\u00e9 \u00e0 \u00e9tudier les diff\u00e9rents leviers utilis\u00e9s pour promouvoir cet \u00e9v\u00e9nement aupr\u00e8s du public. Nous avons notamment analys\u00e9 les contenus diffus\u00e9s sur les r\u00e9seaux sociaux, la ligne \u00e9ditoriale adopt\u00e9e par la marque ainsi que les messages cl\u00e9s mis en avant tout au long de la campagne.<\/p>\n\n\n\n
Nous nous sommes \u00e9galement int\u00e9ress\u00e9s \u00e0 la mani\u00e8re dont Netflix a r\u00e9ussi \u00e0 cr\u00e9er et entretenir l’engouement autour du combat. Pour cela, nous avons examin\u00e9 le calendrier de diffusion des publications, le choix des formats utilis\u00e9s et les diff\u00e9rentes actions mises en place pour maintenir l\u2019attention du public jusqu\u2019au jour de l\u2019\u00e9v\u00e9nement.<\/p>\n\n\n\n
Cette analyse m\u2019a permis de mieux comprendre l\u2019importance de la coh\u00e9rence d\u2019une strat\u00e9gie de communication et le r\u00f4le du timing dans le succ\u00e8s d\u2019une campagne. J\u2019ai \u00e9galement d\u00e9velopp\u00e9 ma capacit\u00e9 \u00e0 prendre du recul sur les actions marketing d\u2019une entreprise afin d\u2019en identifier les objectifs et les m\u00e9canismes de performance.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dans le cadre d\u2019un projet de groupe, nous avons \u00e9t\u00e9 amen\u00e9s \u00e0 analyser la strat\u00e9gie de communication mise en place par une grande marque \u00e0 l\u2019occasion d\u2019un \u00e9v\u00e9nement majeur. Notre choix s\u2019est port\u00e9 sur Netflix et sa campagne de communication autour du combat opposant Jake Paul \u00e0 Mike Tyson. Notre travail a consist\u00e9 \u00e0 \u00e9tudier les diff\u00e9rents leviers utilis\u00e9s pour promouvoir cet \u00e9v\u00e9nement aupr\u00e8s du public. Nous avons notamment analys\u00e9 les contenus diffus\u00e9s sur les r\u00e9seaux sociaux, la ligne \u00e9ditoriale adopt\u00e9e par la marque ainsi que les messages cl\u00e9s mis en avant tout au long de la campagne. Nous nous sommes \u00e9galement int\u00e9ress\u00e9s \u00e0 la mani\u00e8re dont Netflix a r\u00e9ussi \u00e0 cr\u00e9er et entretenir l’engouement autour du combat. Pour cela, nous avons examin\u00e9 le calendrier de diffusion des publications, le choix des formats utilis\u00e9s et les diff\u00e9rentes actions mises en place pour maintenir l\u2019attention du public jusqu\u2019au jour de l\u2019\u00e9v\u00e9nement. Cette analyse m\u2019a permis de mieux comprendre l\u2019importance de la coh\u00e9rence d\u2019une strat\u00e9gie de communication et le r\u00f4le du timing dans le succ\u00e8s d\u2019une campagne. J\u2019ai \u00e9galement d\u00e9velopp\u00e9 ma capacit\u00e9 \u00e0 prendre du recul sur les actions marketing d\u2019une entreprise afin d\u2019en identifier les objectifs et les m\u00e9canismes de performance.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-454","post","type-post","status-publish","format-standard","hentry","category-communication"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=\/wp\/v2\/posts\/454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=454"}],"version-history":[{"count":1,"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=\/wp\/v2\/posts\/454\/revisions"}],"predecessor-version":[{"id":455,"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=\/wp\/v2\/posts\/454\/revisions\/455"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/LE%20GUERCH-BECHU\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}