{"id":777,"date":"2026-03-05T11:28:40","date_gmt":"2026-03-05T10:28:40","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/?p=777"},"modified":"2026-05-28T16:14:20","modified_gmt":"2026-05-28T14:14:20","slug":"veilles-concurrentielles","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/2026\/03\/05\/veilles-concurrentielles\/","title":{"rendered":"Veilles concurrentielles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"777\" class=\"elementor elementor-777\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cea94a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4cea94a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d438ea9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d438ea9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec27e6e elementor-widget elementor-widget-spacer\" data-id=\"ec27e6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea1fb7 elementor-widget elementor-widget-image\" data-id=\"fea1fb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"769\" height=\"535\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-content\/uploads\/2026\/03\/carnet-mrkt.png\" class=\"attachment-large size-large wp-image-1603\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-content\/uploads\/2026\/03\/carnet-mrkt.png 769w, https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-content\/uploads\/2026\/03\/carnet-mrkt-300x209.png 300w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-107b015 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"107b015\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d912a7e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d912a7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed5dfbe elementor-widget elementor-widget-spacer\" data-id=\"ed5dfbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9fd029 elementor-widget elementor-widget-heading\" data-id=\"d9fd029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Veilles concurrentielles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7109627 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7109627\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f93495 elementor-widget elementor-widget-text-editor\" data-id=\"6f93495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre de mes activit\u00e9s en marketing, j&rsquo;ai r\u00e9alis\u00e9 de nombreuses missions de veille concurrentielle en totale autonomie. De la s\u00e9lection strat\u00e9gique des marques \u00e0 l&rsquo;examen approfondi de leur pr\u00e9sence sur le march\u00e9, j&rsquo;ai analys\u00e9 avec pr\u00e9cision leur positionnement et leur marketing mix \u00e0 travers le prisme des 5P.\u00a0<\/p><p>Cette d\u00e9marche rigoureuse m&rsquo;a permis non seulement d&rsquo;\u00e9valuer l&rsquo;offre existante, mais aussi de proposer des solutions strat\u00e9giques innovantes pour renforcer la comp\u00e9titivit\u00e9 de la marque.\u00a0<\/p><p>J&rsquo;ai notamment d\u00e9velopp\u00e9 une expertise dans l&rsquo;adaptation de produits, en ajustant les caract\u00e9ristiques et la communication pour r\u00e9pondre aux sp\u00e9cificit\u00e9s culturelles et \u00e9conomiques d&rsquo;une ville ou d&rsquo;un pays cibl\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-589b0d9 elementor-widget elementor-widget-button\" data-id=\"589b0d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-content\/uploads\/2026\/05\/Biocoop.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cliquez ici pour voir le projet !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa88fea e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"aa88fea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c63ad6a elementor-widget elementor-widget-spacer\" data-id=\"c63ad6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5478184 elementor-widget elementor-widget-progress\" data-id=\"5478184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"90\" aria-valuetext=\"90% (Autonomie)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"90\">\n\t\t\t\t<span class=\"elementor-progress-text\">Autonomie<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">90%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b59413 elementor-widget elementor-widget-progress\" data-id=\"2b59413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"70\" aria-valuetext=\"70% (Esprit critique)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"70\">\n\t\t\t\t<span class=\"elementor-progress-text\">Esprit critique<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">70%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82630ad elementor-widget elementor-widget-progress\" data-id=\"82630ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (Analyse)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">Analyse<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0fc412 elementor-widget elementor-widget-spacer\" data-id=\"d0fc412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0fac9d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"b0fac9d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e4a61e\" data-id=\"8e4a61e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67d7653 wpr-logo-position-center elementor-widget elementor-widget-wpr-logo\" data-id=\"67d7653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-logo.default\">\n\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"wpr-logo elementor-clearfix\">\n\n\t\t\t\t\t\t\t\t<picture class=\"wpr-logo-image\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-content\/uploads\/2025\/11\/IMG_2495-removebg-preview.png 1x, https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-content\/uploads\/2025\/11\/IMG_2495-removebg-preview.png 2x\">\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-content\/uploads\/2025\/11\/IMG_2495-removebg-preview.png\" alt=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/\"><\/a>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/\"><\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0a1109 wpr-main-menu-align-center elementor-hidden-tablet elementor-hidden-mobile wpr-main-menu-align--tabletleft wpr-main-menu-align--mobileleft wpr-pointer-underline wpr-pointer-line-fx wpr-pointer-fx-fade wpr-sub-icon-caret-down wpr-sub-menu-fx-fade wpr-nav-menu-bp-tablet wpr-mobile-menu-display-dropdown wpr-mobile-menu-full-width wpr-mobile-toggle-v1 wpr-sub-divider-yes wpr-mobile-divider-yes elementor-widget elementor-widget-wpr-mega-menu\" data-id=\"a0a1109\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;menu_layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"wpr-mega-menu.default\">\n\t\t\t\t\t<nav class=\"wpr-nav-menu-container wpr-mega-menu-container wpr-nav-menu-horizontal\" data-trigger=\"hover\"><ul id=\"menu-1-a0a1109\" class=\"wpr-nav-menu wpr-mega-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-36\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Accueil<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/qui-suis-je\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Qui suis-je ?<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-394\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/ma-formation\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Ma formation<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-191\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/experiences\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Exp\u00e9riences<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-29\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/projets\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Projets<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-27\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/contacts\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Contacts<\/span><\/a><\/li>\n<\/ul><\/nav><nav class=\"wpr-mobile-nav-menu-container\"><div class=\"wpr-mobile-toggle-wrap\"><div class=\"wpr-mobile-toggle\"><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><\/div><\/div><div class=\"wpr-mobile-mega-menu-wrap \" toggle-backface=\"\"><ul id=\"mobile-menu-2-a0a1109\" class=\"wpr-mobile-nav-menu wpr-mobile-mega-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-36\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/\" class=\"wpr-mobile-menu-item\">Accueil<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/qui-suis-je\/\" class=\"wpr-mobile-menu-item\">Qui suis-je ?<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-394\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/ma-formation\/\" class=\"wpr-mobile-menu-item\">Ma formation<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-191\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/experiences\/\" class=\"wpr-mobile-menu-item\">Exp\u00e9riences<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-29\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/projets\/\" class=\"wpr-mobile-menu-item\">Projets<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-27\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/contacts\/\" class=\"wpr-mobile-menu-item\">Contacts<\/a><\/li>\n<\/ul><\/div><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6665002 elementor-widget elementor-widget-text-editor\" data-id=\"6665002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 portfolio 2025 par Noa Marre<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Veilles concurrentielles Dans le cadre de mes activit\u00e9s en marketing, j&rsquo;ai r\u00e9alis\u00e9 de nombreuses missions de veille concurrentielle en totale autonomie. De la s\u00e9lection strat\u00e9gique des marques \u00e0 l&rsquo;examen approfondi de leur pr\u00e9sence sur le march\u00e9, j&rsquo;ai analys\u00e9 avec pr\u00e9cision leur positionnement et leur marketing mix \u00e0 travers le prisme des 5P.\u00a0 Cette d\u00e9marche rigoureuse m&rsquo;a permis non seulement d&rsquo;\u00e9valuer l&rsquo;offre existante, mais aussi de proposer des solutions strat\u00e9giques innovantes pour renforcer la comp\u00e9titivit\u00e9 de la marque.\u00a0 J&rsquo;ai notamment d\u00e9velopp\u00e9 une expertise dans l&rsquo;adaptation de produits, en ajustant les caract\u00e9ristiques et la communication pour r\u00e9pondre aux sp\u00e9cificit\u00e9s culturelles et \u00e9conomiques d&rsquo;une ville ou d&rsquo;un pays cibl\u00e9. Cliquez ici pour voir le projet ! Autonomie 90% Esprit critique 70% Analyse 100% Accueil Qui suis-je ? Ma formation Exp\u00e9riences Projets Contacts Accueil Qui suis-je ? Ma formation Exp\u00e9riences Projets Contacts \u00a9 portfolio 2025 par Noa Marre<\/p>\n","protected":false},"author":1,"featured_media":778,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/posts\/777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/comments?post=777"}],"version-history":[{"count":28,"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/posts\/777\/revisions"}],"predecessor-version":[{"id":2288,"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/posts\/777\/revisions\/2288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/media\/778"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/media?parent=777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/categories?post=777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/tags?post=777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}