{"id":790,"date":"2026-03-05T11:40:03","date_gmt":"2026-03-05T10:40:03","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/?p=790"},"modified":"2026-05-28T15:58:41","modified_gmt":"2026-05-28T13:58:41","slug":"campagnes-de-communication","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/2026\/03\/05\/campagnes-de-communication\/","title":{"rendered":"Campagnes de communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"790\" class=\"elementor elementor-790\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e89300c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e89300c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-531e2d9 elementor-widget elementor-widget-spacer\" data-id=\"531e2d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c04e57d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c04e57d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14875eb elementor-widget elementor-widget-image\" data-id=\"14875eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"157\" height=\"78\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-content\/uploads\/2026\/03\/fleche.png\" class=\"attachment-large size-large wp-image-1639\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a8ae23 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1a8ae23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6aa86d0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6aa86d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc8630d elementor-widget elementor-widget-video\" data-id=\"fc8630d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-content\/uploads\/2026\/03\/Nid-dabeille.mov\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a3fd9d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3a3fd9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-abfcf43 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"abfcf43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5311a61 elementor-widget elementor-widget-heading\" data-id=\"5311a61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"\u00c9crivez ici...\" style=\", sans-serif;font-weight: 600;font-size: 42px\">Campagne de communication<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3c0af9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d3c0af9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2b1f8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb2b1f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"0\">Dans le cadre de ce projet, nous avons cr\u00e9er une campagne de communication compl\u00e8te pour une productrice de bougies en cire d\u2019abeille. <span style=\"font-size: 1rem;\">Nous avons d\u00e9fini un persona pr\u00e9cis afin de b\u00e2tir un plan de communication et un m\u00e9dia planning performants. Puis, nous avons mix\u00e9 une strat\u00e9gie offline et online pour toucher le public sur tous les fronts, en utilisant un marketing de contenu riche et un community management dynamique.<\/span><\/p><p data-path-to-node=\"1\">L&rsquo;objectif \u00e9tait d&rsquo;engager la communaut\u00e9 autour d&rsquo;un storytelling mettant en valeur le savoir-faire artisanal. Le tout a \u00e9t\u00e9 port\u00e9 par une vid\u00e9o publicitaire et des call to action percutants.<\/p><p data-path-to-node=\"2\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14f383b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"14f383b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b28be62 elementor-widget elementor-widget-spacer\" data-id=\"b28be62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44a90a6 elementor-widget elementor-widget-progress\" data-id=\"44a90a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"80\" aria-valuetext=\"80% (Cr\u00e9ativit\u00e9)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"80\">\n\t\t\t\t<span class=\"elementor-progress-text\">Cr\u00e9ativit\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">80%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a54cb2d elementor-widget elementor-widget-progress\" data-id=\"a54cb2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (Promotion d&#039;un produit)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">Promotion d'un produit<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d5991b elementor-widget elementor-widget-progress\" data-id=\"6d5991b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (Cr\u00e9er une strat\u00e9gie et l&#039;adapter)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">Cr\u00e9er une strat\u00e9gie et l'adapter<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9304aeb elementor-widget elementor-widget-spacer\" data-id=\"9304aeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad0ef53 elementor-widget elementor-widget-spacer\" data-id=\"ad0ef53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1006cd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f1006cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c187d23\" data-id=\"c187d23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c4fd68 wpr-logo-position-center elementor-widget elementor-widget-wpr-logo\" data-id=\"0c4fd68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-logo.default\">\n\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"wpr-logo elementor-clearfix\">\n\n\t\t\t\t\t\t\t\t<picture class=\"wpr-logo-image\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-content\/uploads\/2025\/11\/IMG_2495-removebg-preview.png 1x, https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-content\/uploads\/2025\/11\/IMG_2495-removebg-preview.png 2x\">\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-content\/uploads\/2025\/11\/IMG_2495-removebg-preview.png\" alt=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/\"><\/a>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/\"><\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7aa507 wpr-main-menu-align-center elementor-hidden-tablet elementor-hidden-mobile wpr-main-menu-align--tabletleft wpr-main-menu-align--mobileleft wpr-pointer-underline wpr-pointer-line-fx wpr-pointer-fx-fade wpr-sub-icon-caret-down wpr-sub-menu-fx-fade wpr-nav-menu-bp-tablet wpr-mobile-menu-display-dropdown wpr-mobile-menu-full-width wpr-mobile-toggle-v1 wpr-sub-divider-yes wpr-mobile-divider-yes elementor-widget elementor-widget-wpr-mega-menu\" data-id=\"f7aa507\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;menu_layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"wpr-mega-menu.default\">\n\t\t\t\t\t<nav class=\"wpr-nav-menu-container wpr-mega-menu-container wpr-nav-menu-horizontal\" data-trigger=\"hover\"><ul id=\"menu-1-f7aa507\" class=\"wpr-nav-menu wpr-mega-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-36\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Accueil<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/qui-suis-je\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Qui suis-je ?<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-394\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/ma-formation\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Ma formation<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-191\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/experiences\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Exp\u00e9riences<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-29\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/projets\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Projets<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-27\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/contacts\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Contacts<\/span><\/a><\/li>\n<\/ul><\/nav><nav class=\"wpr-mobile-nav-menu-container\"><div class=\"wpr-mobile-toggle-wrap\"><div class=\"wpr-mobile-toggle\"><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><\/div><\/div><div class=\"wpr-mobile-mega-menu-wrap \" toggle-backface=\"\"><ul id=\"mobile-menu-2-f7aa507\" class=\"wpr-mobile-nav-menu wpr-mobile-mega-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-36\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/\" class=\"wpr-mobile-menu-item\">Accueil<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/qui-suis-je\/\" class=\"wpr-mobile-menu-item\">Qui suis-je ?<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-394\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/ma-formation\/\" class=\"wpr-mobile-menu-item\">Ma formation<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-191\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/experiences\/\" class=\"wpr-mobile-menu-item\">Exp\u00e9riences<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-29\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/projets\/\" class=\"wpr-mobile-menu-item\">Projets<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-27\"><a href=\"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/contacts\/\" class=\"wpr-mobile-menu-item\">Contacts<\/a><\/li>\n<\/ul><\/div><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc2cfa1 elementor-widget elementor-widget-text-editor\" data-id=\"dc2cfa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 portfolio 2025 par Noa Marre<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-content\/uploads\/2026\/03\/Nid-dabeille.mov Campagne de communication Dans le cadre de ce projet, nous avons cr\u00e9er une campagne de communication compl\u00e8te pour une productrice de bougies en cire d\u2019abeille. Nous avons d\u00e9fini un persona pr\u00e9cis afin de b\u00e2tir un plan de communication et un m\u00e9dia planning performants. Puis, nous avons mix\u00e9 une strat\u00e9gie offline et online pour toucher le public sur tous les fronts, en utilisant un marketing de contenu riche et un community management dynamique. L&rsquo;objectif \u00e9tait d&rsquo;engager la communaut\u00e9 autour d&rsquo;un storytelling mettant en valeur le savoir-faire artisanal. Le tout a \u00e9t\u00e9 port\u00e9 par une vid\u00e9o publicitaire et des call to action percutants. \u00a0 Cr\u00e9ativit\u00e9 80% Promotion d&rsquo;un produit 100% Cr\u00e9er une strat\u00e9gie et l&rsquo;adapter 100% Accueil Qui suis-je ? Ma formation Exp\u00e9riences Projets Contacts Accueil Qui suis-je ? Ma formation Exp\u00e9riences Projets Contacts \u00a9 portfolio 2025 par Noa Marre<\/p>\n","protected":false},"author":1,"featured_media":791,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/posts\/790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/comments?post=790"}],"version-history":[{"count":85,"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/posts\/790\/revisions"}],"predecessor-version":[{"id":2244,"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/posts\/790\/revisions\/2244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/media\/791"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/media?parent=790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/categories?post=790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/MARRE\/wp-json\/wp\/v2\/tags?post=790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}