{"id":244,"date":"2026-02-20T10:05:26","date_gmt":"2026-02-20T09:05:26","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/?p=244"},"modified":"2026-06-10T15:16:39","modified_gmt":"2026-06-10T13:16:39","slug":"creation-de-site-web","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/2026\/02\/20\/creation-de-site-web\/","title":{"rendered":"CR\u00c9ATION DE SITE WEB"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"244\" class=\"elementor elementor-244\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd98bd1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"dd98bd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f861e99 elementor-widget elementor-widget-heading\" data-id=\"f861e99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CR\u00c9ATION D'UN SITE WEB <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19508fe elementor-widget elementor-widget-text-editor\" data-id=\"19508fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>OCTOBRE 2025 &#8211; JANVIER 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-752371e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"752371e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9b2436e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9b2436e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af647f1 elementor-widget elementor-widget-heading\" data-id=\"af647f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LE PRINCIPE <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76717eb elementor-widget elementor-widget-text-editor\" data-id=\"76717eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre de cette SAE, l\u2019objectif \u00e9tait de concevoir et d\u00e9velopper une strat\u00e9gie digitale compl\u00e8te \u00e0 travers la cr\u00e9ation d\u2019un site web.<\/p><p>Le projet consistait \u00e0 choisir une entreprise existante ou un projet personnel afin de le transformer en support digital, avec une r\u00e9flexion globale sur sa visibilit\u00e9 en ligne et sa communication num\u00e9rique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6828a3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"a6828a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4a0dbd elementor-widget elementor-widget-image\" data-id=\"d4a0dbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-content\/uploads\/2026\/02\/Oral-site-web-1024x576.png\" class=\"attachment-large size-large wp-image-685\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-content\/uploads\/2026\/02\/Oral-site-web-1024x576.png 1024w, https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-content\/uploads\/2026\/02\/Oral-site-web-300x169.png 300w, https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-content\/uploads\/2026\/02\/Oral-site-web-768x432.png 768w, https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-content\/uploads\/2026\/02\/Oral-site-web-1536x864.png 1536w, https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-content\/uploads\/2026\/02\/Oral-site-web.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4eadfe9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"4eadfe9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9642c2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e9642c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee0a512 elementor-widget elementor-widget-heading\" data-id=\"ee0a512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WEB DESIGN <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea0f164 elementor-widget elementor-widget-text-editor\" data-id=\"ea0f164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>J\u2019ai r\u00e9alis\u00e9 un site sous WordPress \u00e0 l\u2019aide du Divi Builder pour le <em>Studio M\u00e9tiss\u00e9<\/em>, une salle de sport 100% f\u00e9minine. Le travail de web design s\u2019est concentr\u00e9 sur la modernisation de l\u2019interface, la clart\u00e9 de la structure et l\u2019am\u00e9lioration de la navigation.<\/p><p>Une attention particuli\u00e8re a \u00e9t\u00e9 port\u00e9e \u00e0 la hi\u00e9rarchisation des informations et \u00e0 la mise en valeur des contenus afin de proposer une exp\u00e9rience utilisateur fluide et intuitive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eef8dbf e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"eef8dbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7986be1 elementor-widget elementor-widget-video\" data-id=\"7986be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-content\/uploads\/2026\/02\/Oral-site-web.mp4\" loop=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2ccfdd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"c2ccfdd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-84c8da0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"84c8da0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3dc35a elementor-widget elementor-widget-heading\" data-id=\"f3dc35a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">STRAT\u00c9GIE DIGITALE <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff7d3f elementor-widget elementor-widget-text-editor\" data-id=\"6ff7d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">La strat\u00e9gie digitale avait pour objectif d\u2019am\u00e9liorer la visibilit\u00e9 et l\u2019attractivit\u00e9 de l\u2019entreprise en ligne. Le site a \u00e9t\u00e9 pens\u00e9 comme un outil de conversion, mettant en avant les offres, les cours d\u2019essai et les abonnements afin de faciliter le parcours utilisateur et encourager la prise de contact.<\/p><p>En parall\u00e8le, j\u2019ai assur\u00e9 la promotion de l\u2019entreprise sur les r\u00e9seaux sociaux, ce qui a permis de renforcer sa pr\u00e9sence digitale, de diffuser du contenu r\u00e9gulier et de d\u00e9velopper l\u2019engagement de la communaut\u00e9 autour de l\u2019activit\u00e9 du studio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f3af4b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"1f3af4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e81c34 elementor-widget elementor-widget-video\" data-id=\"3e81c34\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-content\/uploads\/2026\/02\/Oral-site-web-1.mp4\" loop=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8997d0f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"8997d0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aae7030 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"aae7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f1af7 elementor-widget elementor-widget-heading\" data-id=\"d8f1af7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00c9F\u00c9RENCEMENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df44cfa elementor-widget elementor-widget-text-editor\" data-id=\"df44cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un travail de r\u00e9f\u00e9rencement et d\u2019analyse des performances a \u00e9t\u00e9 r\u00e9alis\u00e9 afin d\u2019\u00e9valuer l\u2019efficacit\u00e9 du site. L\u2019observation des outils d\u2019analyse a permis de comprendre les sources de trafic et les comportements des utilisateurs.<\/p><p>Les r\u00e9sultats ont montr\u00e9 une visibilit\u00e9 principalement li\u00e9e \u00e0 des recherches directes, ainsi que l\u2019importance des \u00e9l\u00e9ments de conversion pr\u00e9sents sur le site. Par ailleurs, la communication sur les r\u00e9seaux sociaux a permis de renforcer la pr\u00e9sence digitale et de g\u00e9n\u00e9rer de l\u2019engagement autour du projet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e950c7b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e950c7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb02cc elementor-widget elementor-widget-image\" data-id=\"8fb02cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"504\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-content\/uploads\/2026\/02\/Design-sans-titre-5-1024x645.png\" class=\"attachment-large size-large wp-image-292\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-content\/uploads\/2026\/02\/Design-sans-titre-5-1024x645.png 1024w, https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-content\/uploads\/2026\/02\/Design-sans-titre-5-300x189.png 300w, https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-content\/uploads\/2026\/02\/Design-sans-titre-5-768x484.png 768w, https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-content\/uploads\/2026\/02\/Design-sans-titre-5-1536x968.png 1536w, https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-content\/uploads\/2026\/02\/Design-sans-titre-5.png 1750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CR\u00c9ATION D&rsquo;UN SITE WEB OCTOBRE 2025 &#8211; JANVIER 2026 LE PRINCIPE Dans le cadre de cette SAE, l\u2019objectif \u00e9tait de concevoir et d\u00e9velopper une strat\u00e9gie digitale compl\u00e8te \u00e0 travers la cr\u00e9ation d\u2019un site web. Le projet consistait \u00e0 choisir une entreprise existante ou un projet personnel afin de le transformer en support digital, avec une r\u00e9flexion globale sur sa visibilit\u00e9 en ligne et sa communication num\u00e9rique. WEB DESIGN J\u2019ai r\u00e9alis\u00e9 un site sous WordPress \u00e0 l\u2019aide du Divi Builder pour le Studio M\u00e9tiss\u00e9, une salle de sport 100% f\u00e9minine. Le travail de web design s\u2019est concentr\u00e9 sur la modernisation de l\u2019interface, la clart\u00e9 de la structure et l\u2019am\u00e9lioration de la navigation. Une attention particuli\u00e8re a \u00e9t\u00e9 port\u00e9e \u00e0 la hi\u00e9rarchisation des informations et \u00e0 la mise en valeur des contenus afin de proposer une exp\u00e9rience utilisateur fluide et intuitive. https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-content\/uploads\/2026\/02\/Oral-site-web.mp4 STRAT\u00c9GIE DIGITALE La strat\u00e9gie digitale avait pour objectif d\u2019am\u00e9liorer la visibilit\u00e9 et l\u2019attractivit\u00e9 de l\u2019entreprise en ligne. Le site a \u00e9t\u00e9 pens\u00e9 comme un outil de conversion, mettant en avant les offres, les cours d\u2019essai et les abonnements afin de faciliter le parcours utilisateur et encourager la prise de contact. En parall\u00e8le, j\u2019ai assur\u00e9 la promotion de l\u2019entreprise sur les r\u00e9seaux sociaux, ce qui a permis de renforcer sa pr\u00e9sence digitale, de diffuser du contenu r\u00e9gulier et de d\u00e9velopper l\u2019engagement de la communaut\u00e9 autour de l\u2019activit\u00e9 du studio. https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-content\/uploads\/2026\/02\/Oral-site-web-1.mp4 R\u00c9F\u00c9RENCEMENT Un travail de r\u00e9f\u00e9rencement et d\u2019analyse des performances a \u00e9t\u00e9 r\u00e9alis\u00e9 afin d\u2019\u00e9valuer l\u2019efficacit\u00e9 du site. L\u2019observation des outils d\u2019analyse a permis de comprendre les sources de trafic et les comportements des utilisateurs. Les r\u00e9sultats ont montr\u00e9 une visibilit\u00e9 principalement li\u00e9e \u00e0 des recherches directes, ainsi que l\u2019importance des \u00e9l\u00e9ments de conversion pr\u00e9sents sur le site. Par ailleurs, la communication sur les r\u00e9seaux sociaux a permis de renforcer la pr\u00e9sence digitale et de g\u00e9n\u00e9rer de l\u2019engagement autour du projet.<\/p>\n","protected":false},"author":1,"featured_media":460,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-json\/wp\/v2\/posts\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-json\/wp\/v2\/comments?post=244"}],"version-history":[{"count":10,"href":"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-json\/wp\/v2\/posts\/244\/revisions"}],"predecessor-version":[{"id":692,"href":"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-json\/wp\/v2\/posts\/244\/revisions\/692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-json\/wp\/v2\/media\/460"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-json\/wp\/v2\/media?parent=244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-json\/wp\/v2\/categories?post=244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/ROUSSEAU\/wp-json\/wp\/v2\/tags?post=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}