{"id":222,"date":"2025-11-24T14:59:27","date_gmt":"2025-11-24T13:59:27","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/?page_id=222"},"modified":"2026-02-20T10:44:30","modified_gmt":"2026-02-20T09:44:30","slug":"marketing","status":"publish","type":"page","link":"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"222\" class=\"elementor elementor-222\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b9f06 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d7b9f06\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f08834 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4f08834\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d522e94 elementor-widget elementor-widget-heading\" data-id=\"d522e94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">MARKETING<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a37a5f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3a37a5f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c05dc2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2c05dc2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb686f6 elementor-widget elementor-widget-text-editor\" data-id=\"eb686f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Durant mes trois ann\u00e9es en BUT TC, j\u2019ai construit de solides comp\u00e9tences en marketing, aussi bien strat\u00e9giques qu\u2019op\u00e9rationnelles. J\u2019ai appris \u00e0 analyser un march\u00e9, comprendre les comportements consommateurs, structurer des donn\u00e9es, concevoir des strat\u00e9gies et travailler sur des probl\u00e9matiques r\u00e9elles en marketing digital. Voici les projets qui ont le plus contribu\u00e9 \u00e0 d\u00e9velopper cette comp\u00e9tence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9caa0c3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9caa0c3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67f7469 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"67f7469\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2267b elementor-widget elementor-widget-image\" data-id=\"cb2267b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/sae-sneakers.webp\" class=\"attachment-1536x1536 size-1536x1536 wp-image-427\" alt=\"sae sneakers\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/sae-sneakers.webp 500w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/sae-sneakers-300x300.webp 300w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/sae-sneakers-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34e6510 elementor-widget elementor-widget-n-accordion\" data-id=\"34e6510\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5540\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-5540\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> SAE Marketing : Analyse de la demande <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5540\" class=\"elementor-element elementor-element-d5b1762 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d5b1762\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ceed3bc elementor-widget elementor-widget-heading\" data-id=\"ceed3bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analyse compl\u00e8te du march\u00e9 des sneakers<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5540\" class=\"elementor-element elementor-element-4f948b2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4f948b2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f433e1 elementor-widget elementor-widget-text-editor\" data-id=\"5f433e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans cette SAE, j\u2019ai appris \u00e0 analyser un march\u00e9 en profondeur en travaillant sur la demande du march\u00e9 des sneakers. J\u2019ai men\u00e9 des recherches fiables, structur\u00e9 les donn\u00e9es dans des tableaux clairs et synth\u00e9tis\u00e9 les informations pour comprendre les tendances, les segments consommateurs et les comportements d\u2019achat. Ce projet a \u00e9t\u00e9 ma premi\u00e8re vraie exp\u00e9rience en marketing analytique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf4438 elementor-widget elementor-widget-heading\" data-id=\"ccf4438\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Outils utilis\u00e9s :<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749fa56 elementor-widget elementor-widget-text-editor\" data-id=\"749fa56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2013 Google Sheets \/ Excel<br data-start=\"1374\" data-end=\"1377\" \/>\u2013 Recherche web<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9d0ca elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bf9d0ca\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/11CHbZoo7Z1fmHmLJFq81gEG6SzTmGml1\/view?usp=sharing\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VOIR PLUS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a17f24b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a17f24b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e35ea3e elementor-widget elementor-widget-image\" data-id=\"e35ea3e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/lindt.webp\" class=\"attachment-large size-large wp-image-425\" alt=\"lindt\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/lindt.webp 500w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/lindt-300x300.webp 300w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/lindt-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66300e4 elementor-widget elementor-widget-n-accordion\" data-id=\"66300e4\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1070\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1070\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> SAE Marketing : \u00c9tude de la marque Lindt <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1070\" class=\"elementor-element elementor-element-af6f405 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"af6f405\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39c8a3e elementor-widget elementor-widget-heading\" data-id=\"39c8a3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analyse de l\u2019identit\u00e9 de marque, extension de gamme et \u00e9tude des consommateurs via Sphinx.<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1070\" class=\"elementor-element elementor-element-df8a209 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"df8a209\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e18f6c0 elementor-widget elementor-widget-text-editor\" data-id=\"e18f6c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ce projet portait sur l\u2019\u00e9tude compl\u00e8te de la marque Lindt : analyse de son identit\u00e9 (IPSE), \u00e9tude de son logo, r\u00e9flexion autour d\u2019une extension de marque et analyse des donn\u00e9es consommateurs gr\u00e2ce aux tableaux Sphinx. J\u2019ai r\u00e9dig\u00e9 des commentaires d\u00e9taill\u00e9s afin d\u2019interpr\u00e9ter les comportements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c46f83f elementor-widget elementor-widget-heading\" data-id=\"c46f83f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Outils utilis\u00e9s :<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de11cff elementor-widget elementor-widget-text-editor\" data-id=\"de11cff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2013 Sphinx<br data-start=\"2099\" data-end=\"2102\" \/>\u2013 Canva \/ PowerPoint<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2188c7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f2188c7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/15dVSO1jfwQuWWQRFYpcIo-JmT8mqlm68\/view?usp=sharing\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VOIR PLUS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eac7e6f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"eac7e6f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-436c60e elementor-widget elementor-widget-image\" data-id=\"436c60e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/sphinx-online.webp\" class=\"attachment-large size-large wp-image-428\" alt=\"sphinx online\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/sphinx-online.webp 500w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/sphinx-online-300x300.webp 300w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/sphinx-online-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5e4e6 elementor-widget elementor-widget-n-accordion\" data-id=\"9c5e4e6\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1630\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1630\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> SAE Sphinx : Analyse quantitative <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1630\" class=\"elementor-element elementor-element-1724019 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1724019\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddea06a elementor-widget elementor-widget-heading\" data-id=\"ddea06a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Interpr\u00e9tation de tris \u00e0 plat et tris crois\u00e9s pour comprendre les freins et motivations des consommateurs.<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1630\" class=\"elementor-element elementor-element-19cdf5a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"19cdf5a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5024f32 elementor-widget elementor-widget-text-editor\" data-id=\"5024f32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>J\u2019ai r\u00e9alis\u00e9 et comment\u00e9 des tableaux statistiques issus de Sphinx : tris \u00e0 plat, tris crois\u00e9s, segmentation par crit\u00e8res (\u00e2ge, sexe, CSP). Ce travail m\u2019a appris \u00e0 comprendre les comportements et attentes des consommateurs, et \u00e0 transformer des donn\u00e9es brutes en insights clairs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f4925 elementor-widget elementor-widget-heading\" data-id=\"61f4925\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Outils utilis\u00e9s :<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db791bd elementor-widget elementor-widget-text-editor\" data-id=\"db791bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2013 Sphinx<br data-start=\"2835\" data-end=\"2838\" \/>\u2013 Tableurs Excel<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e70318b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e70318b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1-jQw9Xwe9OOIORqMxCCyJyGHYTEalsrX\/view?usp=sharing\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VOIR PLUS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-addff00 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"addff00\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b19cac e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5b19cac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1996f54 elementor-widget elementor-widget-image\" data-id=\"1996f54\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/assiette-du-cuistot.webp\" class=\"attachment-large size-large wp-image-423\" alt=\"assiette du cuistot\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/assiette-du-cuistot.webp 500w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/assiette-du-cuistot-300x300.webp 300w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/assiette-du-cuistot-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2161fe elementor-widget elementor-widget-n-accordion\" data-id=\"b2161fe\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1860\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1860\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> SAE Marketing Digital L'assiette du cuistot <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1860\" class=\"elementor-element elementor-element-28d3d50 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"28d3d50\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53ca759 elementor-widget elementor-widget-heading\" data-id=\"53ca759\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Audit digital complet d\u2019une entreprise locale : SEO, SEA, SMO et recommandations.<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1860\" class=\"elementor-element elementor-element-1a4a88c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1a4a88c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd20ac elementor-widget elementor-widget-text-editor\" data-id=\"2fd20ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Avec mon groupe, j\u2019ai r\u00e9alis\u00e9 un audit marketing digital pour \u201cL\u2019Assiette du Cuistot\u201d. Nous avons \u00e9valu\u00e9 la pr\u00e9sence en ligne de l\u2019entreprise (site web, r\u00e9seaux sociaux, r\u00e9f\u00e9rencement), mis en lumi\u00e8re les points faibles et propos\u00e9 des solutions concr\u00e8tes pour am\u00e9liorer la visibilit\u00e9 et attirer plus de clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8082ad6 elementor-widget elementor-widget-heading\" data-id=\"8082ad6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Outils utilis\u00e9s :<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0f88c elementor-widget elementor-widget-text-editor\" data-id=\"cb0f88c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2013 Google Business<br data-start=\"3535\" data-end=\"3538\" \/>\u2013 Analyse de site web<br data-start=\"3559\" data-end=\"3562\" \/>\u2013 Instagram \/ Facebook<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97b469b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"97b469b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1voEFRd4XIEvAdkMfKyYhfFpgM9aqO-We\/view?usp=sharing\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VOIR PLUS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9eacd2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a9eacd2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5c1c2 elementor-widget elementor-widget-image\" data-id=\"8e5c1c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/jeu-de-societe.webp\" class=\"attachment-large size-large wp-image-424\" alt=\"jeu de soci\u00e9t\u00e9\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/jeu-de-societe.webp 500w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/jeu-de-societe-300x300.webp 300w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/jeu-de-societe-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c62dc3c elementor-widget elementor-widget-n-accordion\" data-id=\"c62dc3c\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2070\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2070\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Cr\u00e9ation d\u2019un produit et strat\u00e9gie marketing <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2070\" class=\"elementor-element elementor-element-778b947 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"778b947\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58edcfd elementor-widget elementor-widget-heading\" data-id=\"58edcfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9ation d\u2019un produit fictif, d\u00e9finition de la cible, positionnement et strat\u00e9gie de communication.<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2070\" class=\"elementor-element elementor-element-434998d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"434998d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc978fa elementor-widget elementor-widget-text-editor\" data-id=\"cc978fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans ce projet complet, j\u2019ai particip\u00e9 \u00e0 la conception d\u2019un jeu de soci\u00e9t\u00e9, depuis l\u2019id\u00e9e jusqu\u2019\u00e0 la strat\u00e9gie marketing et communication. Nous avons \u00e9tudi\u00e9 la cible, d\u00e9fini un positionnement, \u00e9labor\u00e9 un budget et construit une strat\u00e9gie de lancement. Cela m\u2019a apport\u00e9 une vision d\u2019ensemble de la cr\u00e9ation d\u2019un produit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdacca6 elementor-widget elementor-widget-heading\" data-id=\"bdacca6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Outils utilis\u00e9s :<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5fcb58 elementor-widget elementor-widget-text-editor\" data-id=\"b5fcb58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2013 Canva<br data-start=\"4321\" data-end=\"4324\" \/>\u2013 Tableurs Excel<br data-start=\"4334\" data-end=\"4337\" \/>\u2013 PowerPoint<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa55f31 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fa55f31\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1eJP8zd8sK_An3fslBHgsfOgtzXTrNgCN\/view?usp=sharing\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VOIR PLUS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be57056 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"be57056\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11b7243 elementor-widget elementor-widget-image\" data-id=\"11b7243\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/sae-creasim.webp\" class=\"attachment-large size-large wp-image-426\" alt=\"sae creasim\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/sae-creasim.webp 500w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/sae-creasim-300x300.webp 300w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/sae-creasim-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e153969 elementor-widget elementor-widget-n-accordion\" data-id=\"e153969\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2360\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2360\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> SAE Cr\u00e9asim : Jeu entrepreneurial <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2360\" class=\"elementor-element elementor-element-081331f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"081331f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4c1d6 elementor-widget elementor-widget-heading\" data-id=\"5c4c1d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Simulation entrepreneuriale intensive : gestion d\u2019une entreprise fictive<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2360\" class=\"elementor-element elementor-element-64b4186 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"64b4186\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e77611b elementor-widget elementor-widget-text-editor\" data-id=\"e77611b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre de la SAE Cr\u00e9asim, mon \u00e9quipe et moi avons particip\u00e9 \u00e0 un jeu entrepreneurial de 3 \u00e0 5 p\u00e9riodes visant \u00e0 g\u00e9rer une entreprise virtuelle. Nous avons d\u2019abord connu des r\u00e9sultats n\u00e9gatifs (\u22121,7M\u20ac), puis, en ajustant notre strat\u00e9gie commerciale, financi\u00e8re et op\u00e9rationnelle, nous avons r\u00e9ussi \u00e0 redresser la situation pour atteindre un chiffre d\u2019affaires annuel positif (\u22482M\u20ac).<br data-start=\"823\" data-end=\"826\" \/>Ce projet m\u2019a confront\u00e9 \u00e0 la r\u00e9alit\u00e9 de la gestion d\u2019entreprise : arbitrages budg\u00e9taires, d\u00e9cisions marketing, gestion de production, politique tarifaire, et coordination d\u2019\u00e9quipe. L\u2019exercice a renforc\u00e9 ma capacit\u00e9 \u00e0 analyser rapidement les indicateurs, \u00e0 prendre des d\u00e9cisions justifi\u00e9es et \u00e0 travailler en synergie avec mes co\u00e9quipiers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54fe1da elementor-widget elementor-widget-heading\" data-id=\"54fe1da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Outils utilis\u00e9s :<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb03b1 elementor-widget elementor-widget-text-editor\" data-id=\"3bb03b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2013 Tableurs Excel<br data-start=\"4334\" data-end=\"4337\" \/>\u2013 PowerPoint<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fcba52 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6fcba52\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VOIR PLUS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a39f667 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a39f667\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-65198e2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"65198e2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b27afcc elementor-widget elementor-widget-image\" data-id=\"b27afcc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"384\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/siteweb-1024x491.webp\" class=\"attachment-large size-large wp-image-487\" alt=\"site web trn greement\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/siteweb-1024x491.webp 1024w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/siteweb-300x144.webp 300w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/siteweb-768x368.webp 768w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/siteweb-1536x737.webp 1536w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/siteweb.webp 1897w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf3cfe3 elementor-widget elementor-widget-n-accordion\" data-id=\"cf3cfe3\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2170\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2170\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> SAE Projet digital : Cr\u00e9ation d\u2019un site web <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2170\" class=\"elementor-element elementor-element-d16eab5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d16eab5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b90220 elementor-widget elementor-widget-heading\" data-id=\"1b90220\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9ation d\u2019un site web professionnel complet sous WordPress (Divi) pour une entreprise r\u00e9elle<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2170\" class=\"elementor-element elementor-element-17c94db e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"17c94db\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f916bfe elementor-widget elementor-widget-text-editor\" data-id=\"f916bfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"742\" data-end=\"1034\">Dans le cadre de la SAE S5 en troisi\u00e8me ann\u00e9e, j\u2019ai r\u00e9alis\u00e9 un projet complet de cr\u00e9ation d\u2019un site web professionnel pour l\u2019entreprise de r\u00e9paration navale de mon p\u00e8re. Ce projet avait un objectif r\u00e9el : d\u00e9velopper la visibilit\u00e9 en ligne de l\u2019entreprise et structurer son identit\u00e9 num\u00e9rique.<\/p><p data-start=\"1036\" data-end=\"1332\">J\u2019ai commenc\u00e9 par une analyse des besoins et de la cible, afin de comprendre les attentes des clients potentiels et d\u00e9finir les informations essentielles \u00e0 int\u00e9grer. J\u2019ai ensuite con\u00e7u une maquette blanche sur Canva pour structurer l\u2019ergonomie et imaginer l\u2019identit\u00e9 visuelle du site.<\/p><p data-start=\"1334\" data-end=\"1613\">La phase de production s\u2019est faite sur WordPress, avec le th\u00e8me Divi. J\u2019ai d\u00e9velopp\u00e9 l\u2019ensemble des pages (accueil, services, t\u00e9moignages, contact,\u2026), cr\u00e9\u00e9 la charte graphique, int\u00e9gr\u00e9 les contenus, optimis\u00e9 la navigation et travaill\u00e9 l\u2019esth\u00e9tique globale du site.<\/p><p data-start=\"1615\" data-end=\"2039\">Pour rendre le projet pleinement op\u00e9rationnel, j\u2019ai proc\u00e9d\u00e9 \u00e0 l\u2019achat d\u2019un nom de domaine, et \u00e0 la mise en ligne du site sur Google. Ce projet m\u2019a permis de mobiliser autant mes comp\u00e9tences techniques que ma cr\u00e9ativit\u00e9, et m\u2019a donn\u00e9 une exp\u00e9rience solide dans la cr\u00e9ation de sites web r\u00e9els et fonctionnels.<br data-start=\"1926\" data-end=\"1929\" \/>C\u2019est un projet particuli\u00e8rement important pour moi car il a du sens et a permis d\u2019aider une vraie entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f38a54 elementor-widget elementor-widget-heading\" data-id=\"4f38a54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Outils utilis\u00e9s :<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6ac85 elementor-widget elementor-widget-text-editor\" data-id=\"9b6ac85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2013 WordPress (DIVI)<br data-start=\"4334\" data-end=\"4337\" \/>\u2013 Canva<\/p><p>\u2013 Google Analytics<\/p><p>\u2013 Google Search Console<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3bf320 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d3bf320\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/studentsiteshub.fr\/tao-tomasino\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VOIR PLUS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5197b08 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5197b08\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f380e2e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f380e2e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2ebc4 elementor-widget elementor-widget-heading\" data-id=\"5e2ebc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comp\u00e9tences d\u00e9velopp\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65f28ba e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"65f28ba\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ad4bb7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5ad4bb7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae49b2 elementor-widget elementor-widget-image\" data-id=\"4ae49b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Analyse-de-marche.webp\" class=\"attachment-large size-large wp-image-350\" alt=\"Analyse de march\u00e9\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Analyse-de-marche.webp 500w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Analyse-de-marche-300x300.webp 300w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Analyse-de-marche-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff05255 elementor-widget elementor-widget-heading\" data-id=\"ff05255\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyse de march\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0ec714 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a0ec714\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd2d00 elementor-widget elementor-widget-image\" data-id=\"5fd2d00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Segmentation-ciblage-positionnement.webp\" class=\"attachment-large size-large wp-image-353\" alt=\"Segmentation, ciblage, positionnement\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Segmentation-ciblage-positionnement.webp 500w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Segmentation-ciblage-positionnement-300x300.webp 300w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Segmentation-ciblage-positionnement-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3cafc5 elementor-widget elementor-widget-heading\" data-id=\"d3cafc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ciblage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be88cf7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"be88cf7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd8259 elementor-widget elementor-widget-image\" data-id=\"ddd8259\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Strategie-marketing.webp\" class=\"attachment-large size-large wp-image-354\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Strategie-marketing.webp 500w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Strategie-marketing-300x300.webp 300w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Strategie-marketing-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff63353 elementor-widget elementor-widget-heading\" data-id=\"ff63353\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a051761 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a051761\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b584aa elementor-widget elementor-widget-image\" data-id=\"4b584aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/marketing-1.webp\" class=\"attachment-large size-large wp-image-491\" alt=\"\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/marketing-1.webp 500w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/marketing-1-300x300.webp 300w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/marketing-1-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c8c33 elementor-widget elementor-widget-heading\" data-id=\"72c8c33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WordPress<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32a5a6e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"32a5a6e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19b20e5 elementor-widget elementor-widget-image\" data-id=\"19b20e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Analyse-et-synthese-de-donnees.webp\" class=\"attachment-large size-large wp-image-351\" alt=\"Analyse et synth\u00e8se de donn\u00e9es\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Analyse-et-synthese-de-donnees.webp 500w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Analyse-et-synthese-de-donnees-300x300.webp 300w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Analyse-et-synthese-de-donnees-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af75990 elementor-widget elementor-widget-heading\" data-id=\"af75990\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyse de donn\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-153f905 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"153f905\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f40e867 elementor-widget elementor-widget-image\" data-id=\"f40e867\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Gestion-de-projet.webp\" class=\"attachment-large size-large wp-image-352\" alt=\"Gestion de projet\" srcset=\"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Gestion-de-projet.webp 500w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Gestion-de-projet-300x300.webp 300w, https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-content\/uploads\/2025\/11\/Gestion-de-projet-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44739d4 elementor-widget elementor-widget-heading\" data-id=\"44739d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gestion de projet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MARKETING Durant mes trois ann\u00e9es en BUT TC, j\u2019ai construit de solides comp\u00e9tences en marketing, aussi bien strat\u00e9giques qu\u2019op\u00e9rationnelles. J\u2019ai appris \u00e0 analyser un march\u00e9, comprendre les comportements consommateurs, structurer des donn\u00e9es, concevoir des strat\u00e9gies et travailler sur des probl\u00e9matiques r\u00e9elles en marketing digital. Voici les projets qui ont le plus contribu\u00e9 \u00e0 d\u00e9velopper cette comp\u00e9tence. SAE Marketing : Analyse de la demande Analyse compl\u00e8te du march\u00e9 des sneakers Dans cette SAE, j\u2019ai appris \u00e0 analyser un march\u00e9 en profondeur en travaillant sur la demande du march\u00e9 des sneakers. J\u2019ai men\u00e9 des recherches fiables, structur\u00e9 les donn\u00e9es dans des tableaux clairs et synth\u00e9tis\u00e9 les informations pour comprendre les tendances, les segments consommateurs et les comportements d\u2019achat. Ce projet a \u00e9t\u00e9 ma premi\u00e8re vraie exp\u00e9rience en marketing analytique. Outils utilis\u00e9s : \u2013 Google Sheets \/ Excel\u2013 Recherche web VOIR PLUS Analyse compl\u00e8te du march\u00e9 des sneakers Dans cette SAE, j\u2019ai appris \u00e0 analyser un march\u00e9 en profondeur en travaillant sur la demande du march\u00e9 des sneakers. J\u2019ai men\u00e9 des recherches fiables, structur\u00e9 les donn\u00e9es dans des tableaux clairs et synth\u00e9tis\u00e9 les informations pour comprendre les tendances, les segments consommateurs et les comportements d\u2019achat. Ce projet a \u00e9t\u00e9 ma premi\u00e8re vraie exp\u00e9rience en marketing analytique. Outils utilis\u00e9s : \u2013 Google Sheets \/ Excel\u2013 Recherche web VOIR PLUS SAE Marketing : \u00c9tude de la marque Lindt Analyse de l\u2019identit\u00e9 de marque, extension de gamme et \u00e9tude des consommateurs via Sphinx. Ce projet portait sur l\u2019\u00e9tude compl\u00e8te de la marque Lindt : analyse de son identit\u00e9 (IPSE), \u00e9tude de son logo, r\u00e9flexion autour d\u2019une extension de marque et analyse des donn\u00e9es consommateurs gr\u00e2ce aux tableaux Sphinx. J\u2019ai r\u00e9dig\u00e9 des commentaires d\u00e9taill\u00e9s afin d\u2019interpr\u00e9ter les comportements. Outils utilis\u00e9s : \u2013 Sphinx\u2013 Canva \/ PowerPoint VOIR PLUS Analyse de l\u2019identit\u00e9 de marque, extension de gamme et \u00e9tude des consommateurs via Sphinx. Ce projet portait sur l\u2019\u00e9tude compl\u00e8te de la marque Lindt : analyse de son identit\u00e9 (IPSE), \u00e9tude de son logo, r\u00e9flexion autour d\u2019une extension de marque et analyse des donn\u00e9es consommateurs gr\u00e2ce aux tableaux Sphinx. J\u2019ai r\u00e9dig\u00e9 des commentaires d\u00e9taill\u00e9s afin d\u2019interpr\u00e9ter les comportements. Outils utilis\u00e9s : \u2013 Sphinx\u2013 Canva \/ PowerPoint VOIR PLUS SAE Sphinx : Analyse quantitative Interpr\u00e9tation de tris \u00e0 plat et tris crois\u00e9s pour comprendre les freins et motivations des consommateurs. J\u2019ai r\u00e9alis\u00e9 et comment\u00e9 des tableaux statistiques issus de Sphinx : tris \u00e0 plat, tris crois\u00e9s, segmentation par crit\u00e8res (\u00e2ge, sexe, CSP). Ce travail m\u2019a appris \u00e0 comprendre les comportements et attentes des consommateurs, et \u00e0 transformer des donn\u00e9es brutes en insights clairs. Outils utilis\u00e9s : \u2013 Sphinx\u2013 Tableurs Excel VOIR PLUS Interpr\u00e9tation de tris \u00e0 plat et tris crois\u00e9s pour comprendre les freins et motivations des consommateurs. J\u2019ai r\u00e9alis\u00e9 et comment\u00e9 des tableaux statistiques issus de Sphinx : tris \u00e0 plat, tris crois\u00e9s, segmentation par crit\u00e8res (\u00e2ge, sexe, CSP). Ce travail m\u2019a appris \u00e0 comprendre les comportements et attentes des consommateurs, et \u00e0 transformer des donn\u00e9es brutes en insights clairs. Outils utilis\u00e9s : \u2013 Sphinx\u2013 Tableurs Excel VOIR PLUS SAE Marketing Digital L&rsquo;assiette du cuistot Audit digital complet d\u2019une entreprise locale : SEO, SEA, SMO et recommandations. Avec mon groupe, j\u2019ai r\u00e9alis\u00e9 un audit marketing digital pour \u201cL\u2019Assiette du Cuistot\u201d. Nous avons \u00e9valu\u00e9 la pr\u00e9sence en ligne de l\u2019entreprise (site web, r\u00e9seaux sociaux, r\u00e9f\u00e9rencement), mis en lumi\u00e8re les points faibles et propos\u00e9 des solutions concr\u00e8tes pour am\u00e9liorer la visibilit\u00e9 et attirer plus de clients. Outils utilis\u00e9s : \u2013 Google Business\u2013 Analyse de site web\u2013 Instagram \/ Facebook VOIR PLUS Audit digital complet d\u2019une entreprise locale : SEO, SEA, SMO et recommandations. Avec mon groupe, j\u2019ai r\u00e9alis\u00e9 un audit marketing digital pour \u201cL\u2019Assiette du Cuistot\u201d. Nous avons \u00e9valu\u00e9 la pr\u00e9sence en ligne de l\u2019entreprise (site web, r\u00e9seaux sociaux, r\u00e9f\u00e9rencement), mis en lumi\u00e8re les points faibles et propos\u00e9 des solutions concr\u00e8tes pour am\u00e9liorer la visibilit\u00e9 et attirer plus de clients. Outils utilis\u00e9s : \u2013 Google Business\u2013 Analyse de site web\u2013 Instagram \/ Facebook VOIR PLUS Cr\u00e9ation d\u2019un produit et strat\u00e9gie marketing Cr\u00e9ation d\u2019un produit fictif, d\u00e9finition de la cible, positionnement et strat\u00e9gie de communication. Dans ce projet complet, j\u2019ai particip\u00e9 \u00e0 la conception d\u2019un jeu de soci\u00e9t\u00e9, depuis l\u2019id\u00e9e jusqu\u2019\u00e0 la strat\u00e9gie marketing et communication. Nous avons \u00e9tudi\u00e9 la cible, d\u00e9fini un positionnement, \u00e9labor\u00e9 un budget et construit une strat\u00e9gie de lancement. Cela m\u2019a apport\u00e9 une vision d\u2019ensemble de la cr\u00e9ation d\u2019un produit. Outils utilis\u00e9s : \u2013 Canva\u2013 Tableurs Excel\u2013 PowerPoint VOIR PLUS Cr\u00e9ation d\u2019un produit fictif, d\u00e9finition de la cible, positionnement et strat\u00e9gie de communication. Dans ce projet complet, j\u2019ai particip\u00e9 \u00e0 la conception d\u2019un jeu de soci\u00e9t\u00e9, depuis l\u2019id\u00e9e jusqu\u2019\u00e0 la strat\u00e9gie marketing et communication. Nous avons \u00e9tudi\u00e9 la cible, d\u00e9fini un positionnement, \u00e9labor\u00e9 un budget et construit une strat\u00e9gie de lancement. Cela m\u2019a apport\u00e9 une vision d\u2019ensemble de la cr\u00e9ation d\u2019un produit. Outils utilis\u00e9s : \u2013 Canva\u2013 Tableurs Excel\u2013 PowerPoint VOIR PLUS SAE Cr\u00e9asim : Jeu entrepreneurial Simulation entrepreneuriale intensive : gestion d\u2019une entreprise fictive Dans le cadre de la SAE Cr\u00e9asim, mon \u00e9quipe et moi avons particip\u00e9 \u00e0 un jeu entrepreneurial de 3 \u00e0 5 p\u00e9riodes visant \u00e0 g\u00e9rer une entreprise virtuelle. Nous avons d\u2019abord connu des r\u00e9sultats n\u00e9gatifs (\u22121,7M\u20ac), puis, en ajustant notre strat\u00e9gie commerciale, financi\u00e8re et op\u00e9rationnelle, nous avons r\u00e9ussi \u00e0 redresser la situation pour atteindre un chiffre d\u2019affaires annuel positif (\u22482M\u20ac).Ce projet m\u2019a confront\u00e9 \u00e0 la r\u00e9alit\u00e9 de la gestion d\u2019entreprise : arbitrages budg\u00e9taires, d\u00e9cisions marketing, gestion de production, politique tarifaire, et coordination d\u2019\u00e9quipe. L\u2019exercice a renforc\u00e9 ma capacit\u00e9 \u00e0 analyser rapidement les indicateurs, \u00e0 prendre des d\u00e9cisions justifi\u00e9es et \u00e0 travailler en synergie avec mes co\u00e9quipiers. Outils utilis\u00e9s : \u2013 Tableurs Excel\u2013 PowerPoint VOIR PLUS Simulation entrepreneuriale intensive : gestion d\u2019une entreprise fictive Dans le cadre de la SAE Cr\u00e9asim, mon \u00e9quipe et moi avons particip\u00e9 \u00e0 un jeu entrepreneurial de 3 \u00e0 5 p\u00e9riodes visant \u00e0 g\u00e9rer une entreprise virtuelle. Nous avons d\u2019abord connu des r\u00e9sultats n\u00e9gatifs (\u22121,7M\u20ac), puis, en ajustant notre strat\u00e9gie commerciale, financi\u00e8re et op\u00e9rationnelle, nous avons r\u00e9ussi \u00e0 redresser la situation pour atteindre un chiffre d\u2019affaires annuel positif<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-222","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-json\/wp\/v2\/pages\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":106,"href":"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-json\/wp\/v2\/pages\/222\/revisions"}],"predecessor-version":[{"id":983,"href":"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-json\/wp\/v2\/pages\/222\/revisions\/983"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/TOMASINO--LARCHE\/wp-json\/wp\/v2\/media?parent=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}