{"id":527,"date":"2026-02-13T14:32:03","date_gmt":"2026-02-13T13:32:03","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/?p=527"},"modified":"2026-02-17T16:45:06","modified_gmt":"2026-02-17T15:45:06","slug":"episode-2-vendre-sur-un-marche-attirer-convaincre-ecouler","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/2026\/02\/13\/episode-2-vendre-sur-un-marche-attirer-convaincre-ecouler\/","title":{"rendered":"\u00c9pisode 2 \u2014 Vendre sur un march\u00e9 : attirer, convaincre, \u00e9couler"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Contexte<\/h3>\n\n\n\n<p>Dans le cadre d\u2019un projet encadr\u00e9 par l\u2019\u00e9cole, nous avons tenu un stand pour vendre des produits locaux fournis par l\u2019\u00e9tablissement. L\u2019objectif : appliquer la logique marketing et commerciale en conditions r\u00e9elles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ce que j\u2019ai fait concr\u00e8tement<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mise en place du stand : organisation des produits, lisibilit\u00e9 de l\u2019offre, mise en avant des best-sellers<\/li>\n\n\n\n<li>Prise de contact avec les passants : accroche simple et directe<\/li>\n\n\n\n<li>Argumentation : pr\u00e9sentation du produit + b\u00e9n\u00e9fice client + r\u00e9ponse aux objections<\/li>\n\n\n\n<li>Adaptation : ajustement du discours selon le profil (curieux, press\u00e9, h\u00e9sitant)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Ce que j\u2019en retiens<\/h3>\n\n\n\n<p>Ce projet m\u2019a appris \u00e0 travailler une vente \u201cflash\u201d : capter l\u2019attention en quelques secondes, rassurer, puis d\u00e9clencher l\u2019achat. J\u2019ai aussi compris l\u2019importance du positionnement visuel et du message court sur un stand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comp\u00e9tences d\u00e9velopp\u00e9es<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing terrain (mise en avant, accroche, offre)<\/li>\n\n\n\n<li>Vente et relation client (\u00e9coute, argumentaire, objections)<\/li>\n\n\n\n<li>Esprit d\u2019\u00e9quipe et organisation<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comp\u00e9tences : Marketing terrain \u2022 Vente \u2022 Argumentation<br \/>\nVente de produits locaux dans un contexte r\u00e9el : attirer l\u2019attention, cr\u00e9er l\u2019\u00e9change, adapter le discours et convertir rapidement.<\/p>\n","protected":false},"author":1,"featured_media":543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vente"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/posts\/527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/comments?post=527"}],"version-history":[{"count":3,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/posts\/527\/revisions"}],"predecessor-version":[{"id":537,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/posts\/527\/revisions\/537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/media\/543"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/media?parent=527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/categories?post=527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/tags?post=527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}