{"id":547,"date":"2026-02-17T16:55:01","date_gmt":"2026-02-17T15:55:01","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/?p=547"},"modified":"2026-02-17T16:57:13","modified_gmt":"2026-02-17T15:57:13","slug":"episode-4-creer-une-marque-identite-message-et-videos-fromage","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/2026\/02\/17\/episode-4-creer-une-marque-identite-message-et-videos-fromage\/","title":{"rendered":"\u00c9pisode 4 \u2014 Cr\u00e9er une marque : identit\u00e9, message et vid\u00e9os (fromage)"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Contexte<\/h3>\n\n\n\n<p>Nous devions cr\u00e9er une marque de fromage de A \u00e0 Z : son identit\u00e9, son univers, et une communication adapt\u00e9e, notamment via des vid\u00e9os.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ce que j\u2019ai fait concr\u00e8tement<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Construction de l\u2019identit\u00e9 : nom, ton, valeurs, cible<\/li>\n\n\n\n<li>Clarification du message : ce qu\u2019on vend et pourquoi c\u2019est diff\u00e9rent<\/li>\n\n\n\n<li>Cr\u00e9ation de contenus : formats courts, id\u00e9e principale, structure vid\u00e9o<\/li>\n\n\n\n<li>Coh\u00e9rence : garder le m\u00eame univers sur chaque contenu<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Ce que j\u2019en retiens<\/h3>\n\n\n\n<p>J\u2019ai compris qu\u2019une marque forte = un message simple + r\u00e9p\u00e9t\u00e9 + coh\u00e9rent. Les vid\u00e9os servent \u00e0 ancrer l\u2019identit\u00e9, mais uniquement si le storytelling est clair.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comp\u00e9tences d\u00e9velopp\u00e9es<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Branding \/ positionnement<\/li>\n\n\n\n<li>Storytelling et structuration de message<\/li>\n\n\n\n<li>Cr\u00e9ation de contenu et coh\u00e9rence de communication<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comp\u00e9tences : Branding \u2022 Communication \u2022 Cr\u00e9ation de contenu<br \/>\nCr\u00e9ation d\u2019une marque de fromage : identit\u00e9, positionnement, message, puis production de vid\u00e9os coh\u00e9rentes pour la rendre m\u00e9morable.<\/p>\n","protected":false},"author":1,"featured_media":549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/posts\/547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/comments?post=547"}],"version-history":[{"count":1,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/posts\/547\/revisions"}],"predecessor-version":[{"id":548,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/posts\/547\/revisions\/548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/media\/549"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/media?parent=547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/categories?post=547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/tags?post=547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}