{"id":551,"date":"2026-02-17T17:00:02","date_gmt":"2026-02-17T16:00:02","guid":{"rendered":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/?p=551"},"modified":"2026-02-17T17:00:03","modified_gmt":"2026-02-17T16:00:03","slug":"episode-5-audit-communication-analyser-et-recommander-charcuterie","status":"publish","type":"post","link":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/2026\/02\/17\/episode-5-audit-communication-analyser-et-recommander-charcuterie\/","title":{"rendered":"\u00c9pisode 5 \u2014 Audit communication : analyser et recommander (charcuterie)"},"content":{"rendered":"\n<p>Nous avons analys\u00e9 la communication d\u2019une maison de charcuterie locale qui exploitait peu son potentiel en marketing et visibilit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ce que j\u2019ai fait concr\u00e8tement<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Observation de l\u2019existant (message, coh\u00e9rence, supports, pr\u00e9sence en ligne)<\/li>\n\n\n\n<li>Identification des points faibles : manque de r\u00e9gularit\u00e9, offre peu claire, manque de preuve\/valorisation<\/li>\n\n\n\n<li>Proposition de recommandations simples et actionnables<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Ce que j\u2019en retiens<\/h3>\n\n\n\n<p>J\u2019ai appris \u00e0 faire un diagnostic clair : comprendre pourquoi \u00e7a ne performe pas, puis proposer des actions r\u00e9alisables rapidement, adapt\u00e9es \u00e0 une structure locale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comp\u00e9tences d\u00e9velopp\u00e9es<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyse et diagnostic marketing<\/li>\n\n\n\n<li>Communication locale et optimisation des supports<\/li>\n\n\n\n<li>Formalisation de recommandations<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comp\u00e9tences : Diagnostic \u2022 Recommandations \u2022 Marketing local<br \/>\nAnalyse de la communication d\u2019une entreprise locale sous-exploit\u00e9e : diagnostic des probl\u00e8mes et recommandations concr\u00e8tes pour progresser.<\/p>\n","protected":false},"author":1,"featured_media":552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"_links":{"self":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/posts\/551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/comments?post=551"}],"version-history":[{"count":1,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/posts\/551\/revisions"}],"predecessor-version":[{"id":553,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/posts\/551\/revisions\/553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/media\/552"}],"wp:attachment":[{"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/media?parent=551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/categories?post=551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techdeco-tarbes.fr\/2025\/VICEDO\/wp-json\/wp\/v2\/tags?post=551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}